This document outlines principles and methods for design-driven innovation in remote settings. It discusses 3 core principles: 1) Identify problems and unite around purpose using remote interviews and affinity mapping. 2) Start holistically and focus strategically using virtual design studios, prioritization exercises, and concept testing. 3) Overcome processes and skew toward action using remote design sprints and rapid iterative testing and evaluation with users. Remote tools like Mural, Typeform and Zoom are recommended for activities like interviews, brainstorming and user testing to engage teams and accelerate discovery while working remotely.

1. REMOTEDESIGN-DRIVEN
INNOVATION
Bennett King
Managing Partner
Konrad+King
Christopher Konrad
Founder+ CEO
Konrad+King
Brian Zaik
Sr. Director, Product Mgmt
AppDynamics

2. WHATIS
DESIGN-DRIVENINNOVATION?

3. Highly Design Driven
Design Driven
Somewhat Design Committed
Less Design Committed
Design Culture Scale
BYTHENUMBERS
The more you commit and
invest in design and
understanding your user’s
behaviors the bigger your
returns.
BUT WHY?

5. 7MILLIONNEWUSERS,42%MARKETSHAREOFUSERS
BITFINEXUSERS
BINANCEUSERS
COINBASEUSERS

6. 3CORE PRINCIPLES OF
DESIGN-DRIVEN INNOVATION
1. IDENTIFYTHEPROBLEM,
UNITEAROUNDTHEPURPOSE
3. OVERCOMEPROCESS,SKEW
TOWARDACTION
2. STARTHOLISTICALLY,
FOCUSSTRATEGICALLY

7. PRINCIPLE ONE:
IDENTIFYTHEPROBLEM
UNITEAROUNDTHEPURPOSE

8. DESIREDOUTCOME
• Discovering the
problems of our
users or customers
• Imagining a better
way
METHOD
• Remote Semi-
structured
Interviews
REMOTETOOL
• Typeform
IDENTIFYTHEPROBLEM | CONSUMERRESEARCH

9. DESIREDOUTCOME
• Organizing
problem themes
• Creating shared
understanding
METHODS
• Affinity Diagrams
• KJ Method
REMOTETOOL
• Mural
UNITEAROUNDTHEPURPOSE | SYNTHESIZETHEFINDINGS

10. DESIREDOUTCOME
• Aligning business
and user need
• Prioritizing the
most important
problems
METHOD
• Gap Analysis
REMOTETOOL
• Miro
UNITEAROUNDTHEPURPOSE | ALIGNTHEBUSINESS

11. 5QUICK
TIPS
1. It can help the interviewee to see the interview
questions that you’re asking and response
options. Share it through your remote meeting
app.
2. Share the interview data with the team. Access
to raw survey data doesn’t require an account.
3. Team members should have time alone and
together to review and cluster observations.
Spend time with the data.
4. Create individual work areas to allow people to
work independently on their own worksheets.
5. The templates can be a useful starting point
until you need to break free to do your own
thing.

12. PRINCIPLE TWO:
STARTHOLISTICALLY,FOCUS
STRATEGICALLY

13. DESIREDOUTCOME
• Getting many ideas
out quickly and
improving through
collaboration
• narrowing and
refining ideas
METHOD
• Design Studio
REMOTETOOLS
• Zoom Breakouts
• Pen & Paper
• Dropbox
STARTHOLLISTICALLY | CONCEPTCREATION

14. STARTHOLLISTICALLY | CONCEPTCREATION
1.INTIALSKETCHING
Split into Breakout
teams of 2-6
Individually, create and
sketch as many ideas as
possible for the task or
need at hand. Take
pictures and place in
Dropbox
2.PRESENT&REFINE
Present your ideas to your
breakout partners for
critique. It is important to
build on the ideas rather
than tear them down.
Refine the best ideas into
elevator pitches
3.CONVERGE
Rejoin the main group
and present the ideas.
Allow for further critique
and development.
Combine/group similar
ideas using the strongest
elements
10MINS 15MINS 20MINS
WHATISDESIGNSTUDIO: A time-boxed brainstorming and visual thinking method to rapidly
generate and refine ideas through sketching, iteration, and critique

15. DESIREDOUTCOME
• Reviewing and
critiquing product
ideas
• Assessing and
prioritizing ideas
METHOD
• Online
Prioritization
Exercise
REMOTETOOLS
• Mural
FOCUSSTRATEGICALLY | INTERNALASSESSMENT

16. DESIREDOUTCOME
• Validating your
solutions with
customers/users
• Prioritizing the
User Stories
METHOD
• Moderated Concept
Value Test with the
Kano Model
REMOTETOOLS
• Zoom
• Typeform
FOCUSSTRATEGICALLY | CUSTOMERASSESSMENT
EXAMPLE

17. WHATISTHEKANOMODEL:
A product concept evaluation tool that allows you to determine the
correlation between user satisfaction and usage before building product.
FOCUSSTRATEGICALLY | CUSTOMERASSESSMENT
Features or concepts that both satisfies the customer
and help them achieve their goals.
Feature or concept is a “must have” to meet customer
expectations.
Features that are exciting or unique and can directly
relate to initial satisfaction worth the product.
Features or concepts that are neither good nor bad.
Not product differentiators.
Features or concepts that lead to dissatisfaction or
poor user experience.
PERFORMING
MUSTHAVE
ATTRACTIVE
INDIFFERENT
DISSATISFYING
5PRODUCTCATEGORIES

18. 6QUICK
TIPS
1. Spend much more time keeping participants
engaged than you would in-person.
2. Max each group out at 20-25 people - Run
multiple sessions if needed.
3. Plan to spend less time talking and more time
interacting.
4. Use your regular team communication tools (e.g
Slack or Teams) rather than the conference tool.
5. Use two people or at least two computers to run
workshop activities.
6. Setting the expectations early and provide
written and verbal instructions.

19. PRINCIPLE THREE:
OVERCOMEPROCESS
SKEWTOWARDACTION

20. DESIREDOUTCOME
• Translating sprint to
shelter-in-place
• Engaging team in design
process
• Accelerating discovery
METHOD
• Remote Design Sprint
REMOTETOOLS
• Webex/Zoom
• Mural/Miro
• Confluence
OVERCOMEPROCESS | DESIGNSPRINTS
Used with permission from Thao Huynh, Product Designer, AppDynamics.

21. DESIREDOUTCOME
• Engage team in
design process
• Accelerate
discovery process
METHOD
• Remote Design
Sprint
REMOTETOOLS
• Webex/Zoom
• Mural/Miro
• Confluence
OVERCOMEPROCESS | DESIGNSPRINTS
Used with permission from Thao Huynh, Product Designer, AppDynamics.

22. DESIREDOUTCOME
• Engage team in
design process
• Accelerate
discovery process
METHOD
• Remote Design
Sprint
REMOTETOOLS
• Webex/Zoom
• Mural/Miro
• Confluence
OVERCOMEPROCESS | DESIGNSPRINTS
Used with permission from Thao Huynh, Product Designer, AppDynamics.

23. DESIREDOUTCOME
• Testing with users
around the clock
• An ideal product
solution using
rapid iteration
METHOD
• Rapid Iterative Test
& Eval (RITE)
REMOTETOOLS
• Validately
• Beta Cloud Builds
SKEWTOWARDACTION | RITEEVAL

24. 5QUICK
TIPS
1. Set and enforce boundaries between work
and life. Plan to spend fewer hours for online
sessions than you might spend with in-
person sessions.
2. Include time for fun team activities when
things get intense (e.g. Codewords).
3. Make sure conversations with subject matter
experts and key stakeholders in design
sprints are not one-sided—two-way
exchanges keep everyone engaged.
4. Build in recurring time slots every week to
analyze overall RITE results and plan next
steps.
5. Validately and similar tools can be used for
both design mockups and working, code-
based prototypes.
Special thanks to Jordan Brinkman, Thao
Huynh, Moupiya Ukil, Jannifer Hau,
Harrison Ng, and Jenna Motley from
AppDynamics for their inputs!

25. IDENTIFYTHEPROBLEM,
UNITEAROUNDTHEPURPOSE
STARTHOLISTICALLY,
FOCUSSTRATEGICALLY
OVERCOMEPROCESS,
SKEWTOWARDACTION
DESIREDOUTCOME
• Discovering the problems of our
users or customers
• Creating a shared
understanding and aligning
business and user need
• Prioritizing the most important
problems
METHODS
• Remote Semi-structured
Interviews
• Affinity Diagrams/KJ Method
• Gap Analysis
REMOTETOOL
• Typeform
• Mural
• Miro
DESIREDOUTCOME
• Getting many ideas out quickly
and improving through
collaboration
• Narrowing, refining and
critiquing ideas
• Prioritizing ideas validating
with customers/users
METHODS
• Virtual Design Studio
• Online Prioritization Exercise
• Concept Value Testin (w/ Kano
Model)
REMOTETOOL
• Zoom Breakouts w/ Dropbox
• Mural
• Typeform
DESIREDOUTCOME
• Translating sprint to shelter-in-
place
• Engaging team in design process
• Accelerating discovery
• Testing with users around the
clock
• Using rapid iteration for an ideal
product solution
METHODS
• Design Sprints
• RITE Studies
REMOTETOOL
• Remote Design Sprints
• Validately
• Beta Cloud Builds

26. Bennett King
Managing Partner
Konrad+King
Christopher Konrad
Founder+ CEO
Konrad+King
Brian Zaik
Sr. Director, Product Mgmt
AppDynamics
THANKYOU
QUESTIONS?
konradking.com
appdynamics.com