Professor Ed Johnston discusses designing augmented reality experiences for mobile. He provides an overview of marker-based and geolocational augmented reality. Johnston summarizes an augmented reality tour he created of Asbury Park. He also discusses challenges with augmented reality experiences including balancing user experience and details, project timelines, and long-term support. Johnston shares compelling statistics on augmented reality adoption and believes higher education will adopt augmented and virtual reality within 2-3 years.

1. Professor Ed Johnston, MFA, M.Ed
Robert Busch School of Design
Michael Graves College
Kean University
Designing AR Experiences for Mobile

2. Webinar Social
@trymyui
@edjcreate
#trymyuiEDU
jedward@kean.edu
edjohnston.com

3. Interactive Option
https://www.layar.com/mobile-download/

9. MARKER VS. GEOLOCATIONAL
Anchored to a unique image
that serves as a QR code
which directs the browser
to the 3D content
Anchored to a longitude and
latitude point – uses the
positioning data of your
phone to call up 3D content

11. Video of the Tour: bit.ly/ar-asbury-park

17. bit.ly/johnston-isea-paper

18. bit.ly/johnston-isea-paper

19. Augmented Asbury Park Tour
RBSD Thinking Creatively Design Camp

20. Challenges
• Details vs. User Experience

22. Challenges
• Details vs. User Experience
• Veracity vs. Project Timeline

23. Challenges
• Details vs. User Experience
• Veracity vs. Project Timeline
• Shelf life – Where can content live

24. Challenges
• Details vs. User Experience
• Veracity vs. Project Timeline
• Shelf life – Where can content live
• Funding and support moving forward

25. Compelling Statistics
• 60 million users of augmented reality (AR) in 2013
Source: http://www.statista.com/statistics/282453/mobile-augmented-reality-market-size/

26. Compelling Statistics
• 60 million users of augmented reality (AR) in 2013
• 200 million users projected by 2018
Source: http://www.statista.com/statistics/282453/mobile-augmented-reality-market-size/

27. Compelling Statistics
• 60 million users of augmented reality (AR) in 2013
• 200 million users projected by 2018
• Time to adoption of AR and VR in higher
education = 2 to 3 years
Source: http://www.nmc.org/publication/nmc-horizon-report-2016-higher-education-edition/

29. Designing Augmented
Reality Content to Enrich the
Museum Visitor’s Experience
Student Researchers
Erica Whyte
Eric Vita
Christina Galera
SpF Project Director
Ed Johnston, Faculty

33. AR Poster Survey
• Current response size: n=23

34. AR Poster Survey
• Current response size: n=23
• 95% identified the posters.

35. AR Poster Survey
• Current response size: n=23
• 95% identified the posters.
• 90% interacted with the posters.

36. AR Poster Survey
How would you rate your interaction with
the posters?

37. AR Poster Survey
How would you rate your interaction with
the posters?
84% found it extremely satisfying or very
satisfying. None found it displeasing.

38. AR Poster Survey
How would you rate this approach of
incorporating interactive content in a
museum setting?

39. AR Poster Survey
How would you rate this approach of
incorporating interactive content in a
museum setting?
95% rated it Great or Above Average.

40. 74% found the Mr. Machine
poster the most appealing.
AR Poster Survey

41. All of the respondents found the exhibition
to be enjoyable.
AR Poster Survey

42. Challenges
App download
Load times
Consistency of interaction

43. Documenting the Current
Spaces of Liberty Hall to
Improve Accessibility
Student Researchers
Erica Whyte
Eric Vita
Christina Galera
SpF Project Director
Ed Johnston

44. Volvo Car USA (2015), https://youtu.be/DUSr4DC12I8

45. John Weigele, 360-degree flight (2015)

46. Liam Rodriguez, Outlast 360 Rendering Test (2016)

47. Eric Vita, GVR Marketing Group

48. Google Cardboard: https://www.google.com/get/cardboard/

49. Source: www.vroptimal.com

50. Source: www.microsoft.com/microsoft-hololens/en-us/development-edition

51. Student Researchers
Mark Matarese
Erica Whyte
Eric Vita
RTR Project Director
Ed Johnston, Faculty

54. Small Museum Association Conference 2016
Presentation with design student researchers
Erica Whyte and Eric Vita

55. www.trymyui.com/edu

56. Thank you!
jedward@kean.edu
www.edjohnston.com
Twitter: @edjcreate
LinkedIN: linkedin.com/in/edwardsjohnston
ISEA Paper: bit.ly/ar-asbury-park
Ed Johnston

57. THE VOID, thevoid.com Source: https://youtu.be/cML814JD09g

58. Source: https://play.google.com/store/apps/details?id=com
.google.android.apps.translate&hl=en

60. 10. How is remote testing possible in VR/AR products?

61. http://www.cnet.com/products/microsoft-hololens-hands-on/

62. 14. When you perform usability tests with these technologies
do you only test it in the lab or also in the wild?

63. Current AR Explorations
• Layar & Blippar

64. Current AR Explorations
• Layar & Blippar
• Aurasma

65. Current AR Explorations
• Layar & Blippar
• Aurasma
• Augment, ENTiTi Creator, and Zappar

66. Current AR Explorations
• Layar & Blippar
• Aurasma
• Augment, ENTiTi Creator, and Zappar
• Crossing fingers & looking forward

67. Thank you!
jedward@kean.edu
www.edjohnston.com
Twitter: @edjcreate
LinkedIN: linkedin.com/in/edwardsjohnston
ISEA Paper: bit.ly/ar-asbury-park
Ed Johnston

68. Juvy Torres, Designer
Dawnmarie McDermid, Creative Lead
MGC | RBSD Design Studio