Uploaded byJagriti Pande
Usability for everyone : Google I/O Extended 2018
The document discusses the critical impact of poor user experience (UX) design, highlighting real-world consequences such as fatalities and financial losses. It outlines six key components of usability—learnability, efficiency, memorability, accessibility, errors, and satisfaction—along with metrics for measuring user engagement and task success. The author emphasizes the importance of addressing usability challenges from early design stages to avoid negative outcomes and enhance user satisfaction.
More Related Content
Similar to Usability for everyone : Google I/O Extended 2018
Usability for everyone : Google I/O Extended 2018
- 1. Usability for Everyone ByJagriti Pande Co-Founder @UX Gorilla extended
- 2. The story ofPoorJenny extended
- 3. Bad UX killedJenny! Source - https://medium.com/tragic-design/how-bad-ux-killed-jenny-ef915419879e Because the 3 nurses with over 10 years of experience were too busy feeding information in a complicated software extended
- 4.
- 5. • An Ebolapatient was sent home because of error in hospital records • A 27 year old actor dies because of poorly designed gear system • 228 people lost their lives in an air crash caused by poor dashboard design • Partial Nuclear Meltdown because of bad interface • False Ballistic Missile Threat because of poorly designed and tested disaster system extended
- 6. The bad UXnot just cost money, it can also cost lives extended
- 7. Usability is UXdone right ! extended
- 8. Usability is a qualityattribute that assesses how easy user interfaces are to use extended ~ Jakob Nielsen
- 9. According to AlleyRutzel from Google, there are 6 quality components to Usability extended
- 10. #1. Learnability extended How easilycan the users accomplish the task/learn to accomplish the tasks the first time they encounter the design? QUESTION TO ANSWER : Do they need training to use the product? How much training do they need?
- 11.
- 12. #2. Efficiency extended After userlearn to perform a task, how quickly can they perform it? QUESTION TO ANSWER : How much time on task, how many steps, clicks? Is my product only usable to habitual users?
- 13. Google introduced SmartCompose for Gmail in Google I/O 18 extended
- 14. #3. Memorability extended On usersreturn to your product after a period of time, how proficiently can they perform their tasks? Especially relevant for the websites where users do not necessarily go everyday. Eg. Websites for Hotel Booking/ Flight Booking QUESTION TO ANSWER : Is my system efficient enough to be memorable? How are you going to help them regain proficiency? UX Gorilla
- 15. #4. Accessibility extended Can allusers irrespective of their physical and cognitive abilities navigate, understand and achieve their goals? Remember all of us suffer from situational disabilities all the time. Accessible systems take care of all users. QUESTION TO ANSWER : Is my system accessible for users of all physical and cognitive capabilities? What about the situational disabilities? What happens when the internet is intermittent?
- 16.
- 17.
- 18. #5. Errors extended How manyerrors do users make and how easily are they able to overcome them? QUESTION TO ANSWER : How are we preventing errors from happening in the first place? What is the response of our system when error happens? How severe are the issues? How much time users take to overcome them?
- 19. Wait for theusers to make an error and then tell the correct course of action Prevent errors from the beginning extended
- 20. #6. Satisfaction extended How happyand satisfied users feel to use the product?If doing a face to face interview, focus on body language too. The data from customer care, social media pages and play store / app store listing could also help in understanding how satisfied the users are? QUESTION TO ANSWER : Is my system efficient enough to be memorable? How are you going to help them regain proficiency?
- 21. Why should youcare? extended The People are not dying because of my product !
- 22. 69.23% Average documented onlineshopping cart abandonment rate This value is an average calculated based on these 37 different studies containing statistics on e-commerce shopping cart abandonment. https://baymard.com/lists/cart-abandonment-rate Are Recoverable through a better checkout flow & design $ 260 Billion extended
- 23. People don't evaluatetheir experiences by vertical anymore. Customers are taking the best experiences from one industry and demanding a similar or better experience in others. https://www.thinkwithgoogle.com/marketing-resources/experience-design/carmax- industry-consumer-experience/ extended
- 24.
- 25.
- 26.
- 27.
- 28. When to doit? extended As Google Researchers say : In the initial stages do it to design the right things, and then to design the things right
- 29. What to Measure/ test for? extended You can’t manage what you can’t measure
- 30.
- 31. H Happiness A formof measuring users’ preferences. • Reviews and ratings • Body Language • The Feedback during user testing • Customer Support Calls feedback • Perceived Ease of Use extended
- 32.
- 33. E Engagement Engagement isthe user’s level of involvement with a product • Number of shares • Actions per visit • Actions per week • No. of visits by the users • Time Spent in the app • Number of sessions extended
- 34.
- 35. A Adoption Adoption metricstrack how many new users start using a product during a given time period (for example, the number of accounts created in the last seven days), • No. of sign ups/ new subscription/ purchases • Upgrades to new versions • Number of sessions extended
- 36. R Retention Retention metricstrack how many of the users from a given time period are still present in some later time period • In-app Purchases • The decrease in subscription / downloads • Number of sessions • Subscription Renewals extended
- 37. T Task Completion Howeasily, efficiently and effectively the users are able to complete the tasks that they want to accomplish • Efficiency - Time on Task, Number of Steps • Effectiveness - The % of tasks users complete successfully • Error rates - Number of Errors • What happens when error takes place? extended
- 38. “ Constraints ” Thereasons for not focusing on Usability extended
- 39. “ Our Productis just an idea right now. We will get feedback when we have a product ” or “ Our Product is unfinished right now ” #1. Excuse extended
- 40. Do a CompetitiveUser Testing Your competitions’ product is the cheapest prototype you can find extended
- 41. Do a ConceptTesting with a focus group Do a focus group study with 5-10 users to pitch your product and then get feedback. extended
- 42. Do a 5second Test Websites like Usability Hub, Pidoco help you get an audio visual on user’s first opinion about your product. Effective and economical method to fix most obvious Usability Issues extended
- 43. User Surveys You cancreate Google Forms and run ads to get feedback on your concept/idea. You can also incentivize them through some Coupons or a discount on your product in future extended
- 44. “ We cannotrecruit users because of the lack of budget ” or “ We cannot incentivize the users ” #2. Excuse extended
- 45. Do UX Audit/ Heuristic Evaluation Recruit 3-5 UX auditors and let them evaluate the product based on the UX Guidelines extended
- 46. Down the HallTesting/ Cafe Studies Find someone from other team to do the testing for a particular task scenario or do a 5 sec test with them extended
- 47. “ Our Usersare in different location ” #3. Excuse extended
- 48. Unmoderated Remote Testing Serviceslike usabilitytesting.com let’s you conduct unmoderated remote testing on your product. Users can login with their phone/desktop and their feedback with the audio will be shared with you. extended
- 49. Moderated Remote Testing Youmay take help of some agencies to recruit users. Services like Google Hangout gives screen- sharing option. You may now see the screen of the users and can also record the feedback. If budget allows, this can be done in collaboration with agencies specializing in Usability testing. extended
- 50. “ We donot have that kind of time in hand ” #4. Excuse or “ We are Agile, we like to move fast ” extended
- 51. Rapid Iterative Testing& Evaluation Timeboxed process of multiple cycles of testing followed by iteration extended
- 52.
- 53. “ We donot have a team/expertise to support this ” #5. Excuse extended
- 54. Collaborate with agenciesthat have this kind of expertise or build in-house capabilities extended
- 55. Before you start •Identify and test the critical paths • Identify the goals • Do not forget to include the first time users as well as the current users • Include at least 1-2 Least Competent Users • Do testing on your competitors too — it is the most economical prototype • Think about the deliverables early on • Don’t short-circuit the user journey extended
- 56. Focus on theuser and all else will follow. ~ From Google’s 10 Ten things we know to be true In Conclusion extended
- 57.