K Cube Ventures is the leading early stage venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2014 Media Kit.
Website: http://kcubeventures.co.kr/en/
Key Lime Interactive's Principal Researcher/Director, Andrew Schall, and Facebook User Researcher, Jennifer Romano Bergstrom, take a deep dive into eye tracking the mobile user experience. View the slides from the webinar.
Presentation by
Primary Information Services
www.primaryinfo.com
mailto:primaryinfo@gmail.com
Download PDF Version at
https://www.slideshare.net/thorapadi/presentations
See You tube Channel
https://www.youtube.com/user/ch600091/videos?view_as=subscriber
Smart Glasses Market report 2015: towards 1 billion shipments Ori Inbar
A new report by AugmentedReality.Org, authored by world expert Ori Inbar, is predicting that the Smart Glasses market will soar towards 1 billion shipments near the end of the decade. The report, "Smart Glasses Market 2015", defines the scope of the Smart Glasses (or Augmented Reality Glasses) market, predicts how fast it will ramp up, and which companies are positioned to gain from it. It forecasts the adoption phases between 2014-2023, the drivers and challenges for adoption, and how hardware and software companies, as well as investors should plan ahead to take part in the next big computing cycle.
Companies Mentioned in this Report
Google, Epson, Microsoft, Intel, Sony, Vuzix, Optinvent, Lumus, Meta, Samsung, Apple, Amazon, Kopin, ODG, Atheer, Glassup, Mirama, Penny, Laster, Recon, Innovega, Elbit, Brother, Oakley, Fujitsu, Canon, Lenovo, Baidu, Nokia, LG, Olympus, Foxconn, Konica Minolta, Daqri, Skully Helmets, Fusar, Seebright, Caputer, RideOn, Zebra Technologies, Magic Leap, Oculus.
Magic Leap is a leading augmented reality (AR) startup company. Magic Leap had raised more than $1.3 billion of venture funding from Alibaba, Google, Qualcomm, and other investors since its foundation in 2010. Financial Times valued Magic Leap at $4.5 billion. Following analysis regarding Magic Leap AR strategy is based on its recent published patent application US20160026253.
K Cube Ventures is the leading early stage venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2014 Media Kit.
Website: http://kcubeventures.co.kr/en/
Key Lime Interactive's Principal Researcher/Director, Andrew Schall, and Facebook User Researcher, Jennifer Romano Bergstrom, take a deep dive into eye tracking the mobile user experience. View the slides from the webinar.
Presentation by
Primary Information Services
www.primaryinfo.com
mailto:primaryinfo@gmail.com
Download PDF Version at
https://www.slideshare.net/thorapadi/presentations
See You tube Channel
https://www.youtube.com/user/ch600091/videos?view_as=subscriber
Smart Glasses Market report 2015: towards 1 billion shipments Ori Inbar
A new report by AugmentedReality.Org, authored by world expert Ori Inbar, is predicting that the Smart Glasses market will soar towards 1 billion shipments near the end of the decade. The report, "Smart Glasses Market 2015", defines the scope of the Smart Glasses (or Augmented Reality Glasses) market, predicts how fast it will ramp up, and which companies are positioned to gain from it. It forecasts the adoption phases between 2014-2023, the drivers and challenges for adoption, and how hardware and software companies, as well as investors should plan ahead to take part in the next big computing cycle.
Companies Mentioned in this Report
Google, Epson, Microsoft, Intel, Sony, Vuzix, Optinvent, Lumus, Meta, Samsung, Apple, Amazon, Kopin, ODG, Atheer, Glassup, Mirama, Penny, Laster, Recon, Innovega, Elbit, Brother, Oakley, Fujitsu, Canon, Lenovo, Baidu, Nokia, LG, Olympus, Foxconn, Konica Minolta, Daqri, Skully Helmets, Fusar, Seebright, Caputer, RideOn, Zebra Technologies, Magic Leap, Oculus.
Magic Leap is a leading augmented reality (AR) startup company. Magic Leap had raised more than $1.3 billion of venture funding from Alibaba, Google, Qualcomm, and other investors since its foundation in 2010. Financial Times valued Magic Leap at $4.5 billion. Following analysis regarding Magic Leap AR strategy is based on its recent published patent application US20160026253.
The use of the i pad in and for qualitative researchMerlien Institute
The use of the ipad in and for qualitative research
by Frank-Thomas Naether
Presented at Merlien Institute's Qualitative Consumer Research & Insights Conference 2011
6-8 April 2011, Malta
More info at: www.merlien.org
Exploring the Acceptability of Google Glass as an Everyday Assistive Device f...Tridev Gurung
This research paper provides a qualitative study investigating the acceptability of the Google Glass eyewear computer to people with ALS. The report is generally a response to Glass as a device to install confidence and safety for this potentially vulnerable group.
Design for failure in the IoT: what could possibly go wrong?Claire Rowland
We’re putting computing power, machine learning, sensing, actuation, and connectivity into more and more objects, services, and systems in the physical world. This enables new ways for things to work better. But it also creates new possibilities for failure, not least when software problems produce real-world consequences. Failures can damage the user experience, undermine the value of the product, and sometimes present danger.
When you develop a connected product, you must identify everything that could go wrong—from power failures to cessation of user support—and ensure that each potential problem can be adequately mitigated. If the value of your product is marginal but the consequences of it going wrong could be catastrophic, it’s time to rethink your plans.
----
Talk from O'Reilly online conference Designing for the Internet of Things, 15th September 2016. A short version of this talk was given at Thingmonk on 13th September.
MoDev Tablet 2012 - Now thats engaging!Erin Daniels
So you have a great idea for an app or site but you want to make sure it resonates with users and makes them want to come back again and again? This session is a brief introduction to ways to make your tablet app or site more engaging for users while staying true to the main goal or purpose of your product. We will explore various approaches including storytelling, gamification, augmented reality, and user-generated content that will help get your audience hooked and strengthen your product’s value proposition. Showcased here is a collection of remarkable implementations of the approaches discussed.
Key questions to ask when designing for connected products/hardware-enabled services:
Is it a product, or a service?
How does your product work……and how can it fail?
Is your business model a good fit for user expectations?
How do we design not just for individual UIs but for distributed UX?
How often do devices connect? How responsive are they?
How do we give users transparency and control?
The use of the i pad in and for qualitative researchMerlien Institute
The use of the ipad in and for qualitative research
by Frank-Thomas Naether
Presented at Merlien Institute's Qualitative Consumer Research & Insights Conference 2011
6-8 April 2011, Malta
More info at: www.merlien.org
Exploring the Acceptability of Google Glass as an Everyday Assistive Device f...Tridev Gurung
This research paper provides a qualitative study investigating the acceptability of the Google Glass eyewear computer to people with ALS. The report is generally a response to Glass as a device to install confidence and safety for this potentially vulnerable group.
Design for failure in the IoT: what could possibly go wrong?Claire Rowland
We’re putting computing power, machine learning, sensing, actuation, and connectivity into more and more objects, services, and systems in the physical world. This enables new ways for things to work better. But it also creates new possibilities for failure, not least when software problems produce real-world consequences. Failures can damage the user experience, undermine the value of the product, and sometimes present danger.
When you develop a connected product, you must identify everything that could go wrong—from power failures to cessation of user support—and ensure that each potential problem can be adequately mitigated. If the value of your product is marginal but the consequences of it going wrong could be catastrophic, it’s time to rethink your plans.
----
Talk from O'Reilly online conference Designing for the Internet of Things, 15th September 2016. A short version of this talk was given at Thingmonk on 13th September.
MoDev Tablet 2012 - Now thats engaging!Erin Daniels
So you have a great idea for an app or site but you want to make sure it resonates with users and makes them want to come back again and again? This session is a brief introduction to ways to make your tablet app or site more engaging for users while staying true to the main goal or purpose of your product. We will explore various approaches including storytelling, gamification, augmented reality, and user-generated content that will help get your audience hooked and strengthen your product’s value proposition. Showcased here is a collection of remarkable implementations of the approaches discussed.
Key questions to ask when designing for connected products/hardware-enabled services:
Is it a product, or a service?
How does your product work……and how can it fail?
Is your business model a good fit for user expectations?
How do we design not just for individual UIs but for distributed UX?
How often do devices connect? How responsive are they?
How do we give users transparency and control?
Setting up an enterprise wide User Experience function can be a challenge in any industry. Higher education presents its own challenges, particularly in light of recent digital disruption emerging in the industry.
This presentation looks at the disruption that can be expected, explains the importance of User Experience, provides examples of UX and suggestions for setting up centralised UX.
Help to plan responsive web services. The main focus is mobile-responsive and tablet-responsive displays. It also considers more generally what responsive-design means and the importance of understanding specific user contexts (like tablet use on a comfy sofa)
Mobile Software Engineering (at University of Cambridge Wednesday Seminars)3scale.net
The talk gave an insight into characteristics and challenges in software engineering of mobile apps from a more industrial perspective. A model for mobile software engineering was discussed and various best-practices proposed. Essential mobile software engineering techniques, such as experience prototyping, in-context requirement gathering (and testing), or UI/UIX design were explained using examples, case studies from real-world projects, and tools.
Human Computer Interaction: Academia and Industrystudiotelon
In 2016 I gave a guest lecture to Information Technology students on the academia and industry differences of Human Computer Interaction. The HCI course covers many technology opportunities but there were limited industrial opportunities that year.
Creating inclusive mobile applications - NUX Leeds Rebecca Topps
The slides from a talk I did at NUX Leeds in July 2017. The talk discusses reasons why we should make our mobile applications inclusive; as well as ways in which companies can consider inclusion in research, design and development.
Role of UX in a Mobile First approach @ NextStep Americas 2014Gonçalo Veiga
Mobile is now everywhere and it is forcing its way into the enterprise. The future is in creating great experiences which multi-channel. Building a great experience is very challenging, particularly in the mobile medium. A solid understanding of usability and the implementation of a pragmatic UX design process is key for a successful application.
Trends are the natural changes in behaviours or proceedings. We like to be aware of those indicators for inspiration and guidance. At the beginning of every year we look at UX, UI trends and emerging technologies to get that guidance from.
A Mobile Web Framework for the UC SystemBrett Pollak
Describes UC San Diego's decision making process to use the Mobile Web framework. Outlines how all University of California schools are also leveraging the framework and contributing to it's development.
Six Principles of Software Design to Empower ScientistsDavid De Roure
Keynote talk for Workshop on Managing for Usability:
Challenges and Opportunities for E-Science Project Management, 10-11 April 2008,
OeRC, University of Oxford, UK
There is 100% chances you are going to engage your customers on mobile first, but converting them into lifetime and faithful promoters is a multi-screen journey. For brands, media and retailers it is then critical to select the most relevant device-agnostic technology and the
Talk by Sarit Arora, Yahoo, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Sarit
Certus Accelerate - User Centred Everything by Sam WilliamsCertus Solutions
Designing business success - Sam Williams
External and internal, customers are becoming far more discerning and now expect to have rich information at their fingertips, immersive mobile interactions with your brand and personalised digital experiences that are tuned specifically to their needs. Combining a deep data analytics capability with User Experience Design can deliver a truly immersive and personalised experience that will delight your customers and deliver lasting competitive advantage to your business.
The Challenge of Building Apps for iBeacon Experiences
1. The challenge of building apps for iBeacon experiences
@JonPaulLittle
Search jonpaullittle on WordPress and LinkedIn
Product Manager
2. About Kew
iBeacon Technology
The Kew app experience
and audiences
Five challenges
The challenge of building
apps for iBeacon experiences
3. About Kew
Kew has the largest living plant
collection in the world
Kew’s Herbarium has 7.5 million
dried specimens
The Millennium Seed Bank (MSB)
at Wakehurst is the largest bio
hotspot in the world
Lots of Knowledge, History and
Science
“The MSBS has banked
36,333 plant species and
has 2,115,847,290 seeds in
storage. Today, 60,000 to
100,000 species of plant are
faced with the threat of
extinction”
4. The design scope and challenge
is huge……but so is the potential
The opportunity
5. Kew App (20 January - October 2015)
Kew app analytics
200,000
Screen
views
55,000
Sessions
72% of users
giving
feedback had
no issue with
Bluetooth
set to on
iOS downloads
+7000
Android App
launched now
95% of users
live in London
6. iBeacons are
simple….in principle
iBeacon uses Bluetooth low
energy proximity sensing to
transmit a unique identifier.
This is picked up by your
compatible app or operating
system
iBeacon technology
These are Kontakt
beacons like the ones
used at Kew and Wakehurst
7. The iOS code
Beacons broadcast data according to the iBeacon API,
which boils down to this:
UUID A24C60F9-21RE-4A2K-81ZQ-32194B29BU6
Major 1
Minor 27
These three fields, UUID, major and minor, are broadcast
using a Bluetooth LE (a.k.a. Bluetooth Low-Energy or
Bluetooth Smart) radio on the fixed “advertising channel”
When you set up your Beacon, you can choose whatever
values you want for UUID, Major, and Minor. It’s
completely arbitrary what you pick.
Technology continued
8. The Android code
Eddystone is an open source, cross-platform
Bluetooth LE beacon format.
The downside to UUIDs in the previous slide
is that they are tied to developers so you
need the appropriate app do anything with
the information.
The key thing about Eddystone is the use of
URL’s. They are more universal and from a
user perspective offer far less friction.
Google want to remove the app layer and
this fits very neatly into their Physical web
led future.
The potential here is huge…think search,
personalisation and omnichannel
Technology continued
9. 69% bring a smartphone to the Gardens
Most interested in:
• Shared experience
• Variety
• Inclusivity
• Personal development
...I want to find out the stories behind the plants, so I can feel more connected
to the world around me
...I want to know the everyday relevance of Kew’s research, so I can
understand the work Kew does
...I want to know what is in bloom, so I can appreciate Kew at its best today
User story examples
As a Nature Connector…
Our audiences
10. The Audience
As a Discerning Sensualist…..
52% bring smartphone
Most interested in:
• Quality
• Substance
• Heritage
• Authenticity
...I want a map showing all the beautiful buildings, so I can appreciate Kew’s
architecture
...I want detailed information about science and conservation, so I can feel better
informed
...I want to engage with experts, so I can find out more about Kew’s research and
conservation
User story examples
11. As an Exciting New Experience Hunter…
71% bring smartphone
Most interested in:
• Variety
• Innovation
• Socialising
• Adventure
...I want to know about all the different events, so I can get involved
...I want to know what’s happening in the future, so I can decide if I’ll come
back
...I want to do something totally different and unexpected, so I can go home
energised
User story examples
Our audiences
14. What is the context? plan,
explore, engage…
People scan and don’t read
The experience is everything
Capture the users attention
(wonder moments)
Keep the design simple and
consistent
The challenges
15. What is the context?
What mode are users in? planning,
exploring, engaging, learning…..or all of
these? Understanding this is so important
when building an ibeacon experience.
Possible beacon applications…grows daily
- personalised in-store offers
- personalised service based on profile / history
- auto check-in to hotels, flights, events etc
- guided tours / sight seeing
- home automation
- health / hospital
- security
- hands-free mobile payment
- asset and stock management
The challenges
16. People scan, they don’t
read
Our analytics showed that users switch from
scanning to reading when they found something
interesting(based on dwell time stats)
Extra functionality was discovered as needed in a
beacon zone (e.g. through on screen prompts
without the need to deliver everything all at once
Differentiation matters with all of the complexity
and quantity of information. We deliberately used
images to tell the story
Consistent design reduces the need for users to
rethink
The Challenges
17. The experience is
everything so design for
the experience
Visiting Kew is all about the experience we were
clear that users want an experience, not just
another version of the website in miniature
offered on their smartphone
Location v Proximity GPS is a location technology.
Bluetooth LE is a proximity technology.
Understand the difference is key.
Every time you ask a user to click, tap or swipe
you lose people. If a user has to do less then they
are more likely to see content relevant to them
The Challenges
18. Design to capture
someone’s attention
It is so important to capture the user’s
attention within the experience.
Geofences, beacons, WiFi helped to show
content, pictures, audio and video
Most of us are looking for the easiest and
fastest route to get what we need.
Some of our user assumptions in the first
app were wrong. Scrolling has helped us
address the content challenge
Use Geofences to entice people to an area
Then a beacon to offer a micro level
experience
The Challenges
19. Keep it simple
You don’t want people to have to think too hard
We saw through our analytics that people didn’t
know to swipe through the screens in V1 of the
app, this was/is a massive challenge for us.
Context is king
Understand where the user is, eg would a time
lapse video of a plant that only flowers at night
add something to the experience for that person?
The Challenges
20. To sum up
The technology works, it is cheap,
robust and sustainable
Feedback from users is 90% positive
and engagement levels in app are
high
Analytics allow battery drain is not an
issue
WiFi and beacons work well together
We stream video in WiFi areas via the
app
Physical challenges like size and
scale matter and affect performance
of beacons
We tried QR codes unsuccessfully and
beacons offer less friction
I believe iBeacons help
to filter a digital
experience.
If designed correctly,
they should allow for
simplicity, not
complexity
Stick to UX and Product Management
principles but be flexible
The next big challenge is the physical web
and designing for those interactions
21. The challenge for you all of us here is that we can now
deliver content and experiences based on people’s
precise proximity to things using iBeacons.
Just think of all the things you are near every day?
To sum up
22. Thank you and questions
@JonPaulLittle
Search jonpaullittle on WordPress and LinkedIn