User experience consultant David Juhlin talks UX strategies for businesses and the multiple levels to consider when planning your strategy. Should your company aim to be an industry pioneer in UX? Or should you replicate the successful strategies of other UX leaders? If you decided to be an industry leader, what organizational structures and capabilities would be beneficial? This presentation from the "5 Levels of UX Strategy" webinar answers these questions and provides a high-level framework that can be used when considering UX strategies.
David is a User Experience Consultant at Bentley University. He provides consulting services to clients all over the globe and oversees his own company called GoUsability. He also teaches Online UX Research at Bentley University, and last year, contributed a section about tree testing to Elizabeth Rosenzweig’s book Successful User Experience.
Read the Q&As from the webinar on our blog at http://blog.trymyui.com/2016/07/levels-of-ux-strategy-qa/, or watch the full video recording of David's presentation at http://trymyui.com/webinar/levels-of-ux-strategy
This presentation gives an overview of User Experience Strategy and why it ought to be a non-negotiable if one wants to develop and sustain a killer business.
I had presented it as a part of my talk on the topic at J.P.Morgan Tech Fest 2017.
Some topics covered here-in:
- Difference between UX Strategy and UX Design
- Why businesses need UX Strategy
- 4 tenets of UX Strategy by Jamie Levy
- Significance of UX strategy for the banking industry
- Recommended readings
This presentation gives an overview of User Experience Strategy and why it ought to be a non-negotiable if one wants to develop and sustain a killer business.
I had presented it as a part of my talk on the topic at J.P.Morgan Tech Fest 2017.
Some topics covered here-in:
- Difference between UX Strategy and UX Design
- Why businesses need UX Strategy
- 4 tenets of UX Strategy by Jamie Levy
- Significance of UX strategy for the banking industry
- Recommended readings
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better.
But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project.
Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 05th of March 2014.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables3
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Talk on the importance of Service Design Thinking, how the evolution of Design and business leads to Service Design Thinking, overview of Service Design Thinking process and key artifacts used.
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
This presentation taget basics of UX design fundamentals. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. One more Advance course on UX practices is coming soon...
UX Prototyping (UXiD) - Slide by Anton Chandra and Bahni MahariashaAnton Chandra
This is a slide presentation on UXiD 2018 event
Title: UX Prototyping - How to make it and define the success metrics
by Anton Chandra and Bahni Mahariasha
UX in Healthcare Tech: Humanistic Design to Motivate User BehaviorTryMyUI
Aimee Richardson, Lead UX Researcher at Kaiser Permanente, presents on user research and design in healthcare tech, using a Prediabetes patient app she worked on as an example.
UX in healthcare tech necessitates sensitive in-depth user research, understanding and empathy with users, and design sense for creating software that meets their needs and motivates behavioral change, whether to eat better or keep to their medication schedule.
Aimee's presentation was part of the UX in Healthcare Tech webinar hosted by TryMyUI. Learn more at www.trymyui.com/webinar
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better.
But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project.
Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 05th of March 2014.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables3
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Talk on the importance of Service Design Thinking, how the evolution of Design and business leads to Service Design Thinking, overview of Service Design Thinking process and key artifacts used.
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
This presentation taget basics of UX design fundamentals. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. One more Advance course on UX practices is coming soon...
UX Prototyping (UXiD) - Slide by Anton Chandra and Bahni MahariashaAnton Chandra
This is a slide presentation on UXiD 2018 event
Title: UX Prototyping - How to make it and define the success metrics
by Anton Chandra and Bahni Mahariasha
UX in Healthcare Tech: Humanistic Design to Motivate User BehaviorTryMyUI
Aimee Richardson, Lead UX Researcher at Kaiser Permanente, presents on user research and design in healthcare tech, using a Prediabetes patient app she worked on as an example.
UX in healthcare tech necessitates sensitive in-depth user research, understanding and empathy with users, and design sense for creating software that meets their needs and motivates behavioral change, whether to eat better or keep to their medication schedule.
Aimee's presentation was part of the UX in Healthcare Tech webinar hosted by TryMyUI. Learn more at www.trymyui.com/webinar
The process of reviewing design work can seem like an arcane endeavor that only senior designers and creative directors truly understand. Even then, it's frequently an opinion-laden process that can be easily steered off course by the loudest voices or non-design stakeholders. Design critique can and should be a more accessible process for everyone, from junior designers to C-level stakeholders.
In this webinar, Zac Halbert covers a systematic approach that maintains focus on the right elements at the right time, and educates non-design stakeholders so they can offer more meaningful feedback rather than obstruct the design process.
Zac Halbert runs the Product Design & UX track at Tradecraft, an immersive program that trains people to work in high growth startups. He also owns an independent product design consultancy called Scout Hawk Product Design Studio, where he helps entrepreneurs turn hazy ideas into concrete digital products, and Foliotwist, a portfolio and marketing SaaS company for visual artists. Zac's expertise lies in user experience design, product design, management, and rapid prototyping and idea validation that draw heavily from the Lean Startup philosophy.
Tradecraft is an Educational Partner with TryMyUI.
Visit TryMyUI's Educational Partnerships at http://trymyui.com/edu
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
Design Fiction: Something and the Something in the Age of the SomethingJulian Bleecker
Presentation at Design Engaged 2008 of some early thinking on props, prototypes and fiction as frameworks for engaging design activities. Ideas in process.
More at: http://tinyurl.com/45sv3z
Craft Your Marketing To-Do List Like a Growth HackerIntelligent_ly
Instructor: Shelley Steigerwald
It’s easy to get lost in the marketing weeds. Social media, email, webinars, blogs, website updates, infographics, referral campaigns, events, contests, PPC, PR, SEO …
What should you do first?
How should you spend your limited limited resources for maximum impact?
This class will help you prioritze, allocate your budget, and write your marketing plan like a growth hacker. It will be particularly helpful for entrepreneurs and startuppers who haven't done this before, but seasoned marketers will also learn some handy shortcuts and tricks to the trade.
What You'll Learn
How to hack your Customer Lifecycle to find the best marketing channles for your company.
How to prioritize your marketing to-do list like a growth hacker.
How to measure, optimize, and win during each phase of your Customer Lifecycle.
We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results.
Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization.
Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them.
In this webinar, we will discuss:
- How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns
- How you can use this knowledge to increase your conversion rates
- Why some copy changes increase conversion rates while others repel visitors
Growth Hackers Amsterdam Meetup - PR Hacking with Robin Wauters, Founding Edi...Growth Tribe
Growth Hackers Amsterdam Meetup invited Robin Wauters, Founding Editor of Tech.eu to give a workshop about PR Hacking. Wednesday 15 April 2015
Twitter Robin Wauters: https://twitter.com/robinwauters
Growth Hackers Amsterdam Meetup: http://www.meetup.com/Growth-Hackers-Amsterdam/
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail, and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common?
Amy Jo Kim has extensive experience bringing innovative products to life, including Rock Band, The Sims, eBay, Lumosity, and Happify. With a background in neuroscience, computer science, and psychology, she is part game designer and part community architect.
Come learn about the 5 key hacks that characterize breakthrough innovations. We’ll also go over 3 smart shortcuts you can use right away to accelerate your early product development.
Instructor: Amy Bucher
In the world of UX design, there's a mound of resources and methodologies that provides the basic backbone of developing a great product. From research, to testing, to interviewing techniques, and surveys, there certainly isn't a shortage of tools to get the job done.
But how do you sort through each tool and best apply it to fit your needs at hand? In this course we will review some of the methods you can use to better understand your users, what they want from your product, and what their experience is using your product. The focus is on the type of data you can gain through each approach and how it might impact your product, as well as some tips on getting the research done on a budget.
You'll Learn the Fundamentals
Heuristic testing
Research techniques, including In-depth interview (IDIs) and focus groups
Paper prototyping
Ethnographic observation
Surveys
Growth hacking growth marketing talk at emerce eday 2016Growth Tribe
A talk about growth hacking, growth marketing, 5 second tests and how to build growth within organizations. This talk was given at the Emerce Eday summit in 2016
Product Management and the Search for Product Market Fit Intelligent_ly
Jeff Bussgang on Product Management and the Search for Product-Market Fit
Startup product management is both an art and a science.
We're thrilled to host Jeff Bussgang - author, blogger, professor, VC partner, and generally one of the best all round startup minds we know - for an in-depth dive into best practices in product management as well as tactics to achieve product-market fit.
You'll Learn:
-The skills that characterize great product managers
-Tactics and techniques for finding product-market fit
About Jeff Bussgang:
Jeff Bussgang is a general partner at Flybridge Capital, a senior lecturer at Harvard Business School and an author/blogger (book: Mastering the VC Game, blog: Seeing Both Sides). He was previously an entrepreneur, cofounding Upromise (acquired by SallieMae) and serving as VP of marketing and products at Open Market (IPO 1996).
Growth Hackers have ushered in a new era
of data and product-driven growth.
Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.
Growth Hackers are in high demand by employers but in low supply.
Growth Hacking is a skill of the future.
Where do You Start?
Where to begin? How do I track the data? How do I setup an A/B test? When do I know if the test is conclusive?
1.The CRO Mindset 1
Not hitting goals?
Do more with less.
Failing is Part of the Game
Follow the Data
2.Start with a Plan 2
Don’t just test to test
Create a backlog
3.Collecting Data 3
Lots of Options
The standard
My preference
They are directly integrated into most AB testing tools
First we need to build our funnel
KISSmetrics makes this dead simple
Experiments show in funnel reports automagically
LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
4.Collecting Insights 4
Qualitative is important
On-page survey tools
Ask questions at funnel drop off points How can we help? Are you looking for something we don't have? Do you need assistance? How can we improve? What is preventing you from purchasing?
UX and Usability testing
Heatmapping
Look at your analytics :)
Use these insights to improve backlog
5.Start Testing 5
What is an A/B Test?
A/B Testing Tools
Add Javascript to site
Technical Marketing and Growth Hacking Low Hanging FruitGrowth Tribe
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. This deck was presented by our head of growth, David Arnoux, at 2016's Digital Elite Camp in Tallinn, Estonia. In his talk, David covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
As David says, "Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills."
Check out www.growthtribe.io for crash courses, no-bullshit workshops and a free email course.
Product Management 101: Techniques for SuccessMatterport
This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
Topics covered include:
- Resources
- General Overview
- The Role of Product Management
- Characteristics of Great Project and Product Managers
- Problem Space and Solution Space
- Customer Personas
- User Stories
- Product Documentation
- Agile Product Development
- Succeeding with Agile from The Lean Playbook
- Analytics, Customer Engagement, & Monetization
- Pricing Strategies
- Overall Leadership and Organizational Development
- Final Guidelines and Recommendations
UX is often misunderstood - or worse, it's seen as another ambiguous buzzword. Teaching others the value of UX can be a frustrating/challenging/lonely journey. I'll share some of the experiences I've faced when posed with the challenge of building buy-in and how to help shift company attitudes and culture towards UX.
UXPA2019 Forging Alliances with Project Management: A PM’s View of UXUXPA International
It is critical for Design and Project Management to be true collaborators in getting things done. This session aims to help UX practitioners advance their careers and be more successful in collaborating with individuals with different motivations and mindsets, and who often speak a different language. The session shares insights on Project Management and offers ways that the UX profession can help business understand the strategic value of Design within the enterprise.
The majority of the world’s enterprises still operate projects in a “traditional” sense. Project Managers are eager to learn more about Design (e.g. managing innovation), but frequently harbor trepidation or misunderstanding of UX and are unsure how to incorporate Design on their projects.
Join this session to learn how the strategic partnership between Design and Project Management can evangelize UX as a force for change and innovation and help PMs operate in a more flexible, discovery-driven world.
The Art and Science of Communicating Your Product StrategyAggregage
Join Jason Tanner, CEO of Applied Frameworks as he reviews a range of frameworks and practices to construct a clear, compelling product strategy connected to the business model for the product. He will differentiate product strategy, vision and tactics with practical examples and share approaches for effective communication within and beyond the team.
Beginning any interaction design project with an understanding of the user as well as clear design principles for the solution can make a huge difference to the quality of the product, and your bottom line. Presentation includes a discussion of the difference between BA and UX and how the practices support and enhance each other.
[Srijan Wednesday Webinars] Opportunities and Challenges in Enterprise UX DesignSrijan Technologies
Speaker: Baruch Sachs, Senior Director UX, PegaSystems
Baruch dives into the intricacies of Enterprise UX design. We will get a good look at the opportunities that exist and the unique challenges that accompany enterprise UX today, with specific focus on how to solve these challenges in project implementation.
Baruch shares some key pointers on strategic vs. tactical UX design, user story vs. job story, and also some tricks to get enterprise stakeholders to agree to a uniform and intelligent UX design.
#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience...One North
In the second part of the series, Kalev Peekna, Managing Director of Strategy, discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Watch the webinar at: http://bit.ly/1bGYT26
Experience Matters: Understanding the New ROI of UX/CX Mediacurrent
In today’s digital landscape, Global User Experience factors heavily into the ROI equation: every dollar spent on UX design yields up to $100 in return. Join experts from Mediacurrent and Lingotek to learn about UX and CX strategies to boost your global revenue and conversions.
You'll Learn:
-What companies like Amazon, Google and Airbnb can teach us about building a better user experience
-Tips to build the investment case for maximizing your UX How to uncover the value of translation — and why localization should be the core of your global
-Customer Experience (CX) strategy
-How integrating UX and CX can improve your brand’s value
-A practical approach to improve the UX and CX that your organization is delivering to customers, employees and other stakeholders
-Presenting in your customer's primary language is the first step in providing a global CX
-Why managing global customer expectations are critical to Customer Experience (CX) and to the perception of your company brand
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
What is the difference between User Experience and Product Management? Where do you draw the line between the two? How can UXers work better with Product Managers? How can a UXer transition into product management? All these questions and more, answered in this presentation by Jeff Lash for the 2011 St. Louis User Experience conference on Feb 25, 2011.
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from...UserZoom
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from 2019
This webinar covers:
–The top four challenges that UX teams are facing as well as our recommendations on how to alleviate or overcome them
–What hundreds of experience professionals at some of the largest organizations on the planet said about Challenges & Trends, UX in the C-Suite, UX in the Organization, and Methodologies & Tools
–How the state of UX in the enterprise has changed since 2018 and what this means looking ahead to 2020
For more UX resources, head to https://www.userzoom.com/resource-center/
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
3. 3
www.Bentley.edu/uxc @davidjuhlin www.davidjuhlin.com
Strategy and tactics
CEO
“We are the low cost airline”
“We need to keep expenses down”
CMO
VP of marketing
“We need to generate word of mouth marketing”
Director of Marketing
“We need to create a great user experience”
Marketing Manager
“We need to understand our customers”
15. 15
www.Bentley.edu/uxc @davidjuhlin www.davidjuhlin.com
UX organizational structure & SWOT analysis
Fully Centralized Centralized with
assignments
Matrixed (BU
funded)
Strengths Weaknesses
Opportunities Threats
Centralized funding and
reporting
Standards,
governance
Company-wide
UX vision
Shared expertise
If BUs hire UX
outside central
org, competition
arisesCross-product
insights/innovation
Career progression
More work to align
with BUs
May work in
isolation
Standards,
governance
Career progression
Domain expertise
Governance
takes more work
BUs may lose
resources if
priorities shift
Company-wide
UX vision
Cross-product
insights/innovation
If BUs hire UX
outside central
org, competition
arises
Works well with
agile/scrum
Performance tied to
product success
Domain expertise
Governance is difficult
Little cross-product
collaboration
Within-product
innovation
Efficient product
time-to-market
Fewer career
growth
opportunities
BU priorities may
win out over UX’s
user advocacy
Can’t reallocate
resources if
priorities shift
Strengths Weaknesses
Opportunities Threats
Strengths Weaknesses
Opportunities Threats
Centralized funding and reporting,:
A central team assigns resources to
BUs
BU funds resources, who are
centrally managed (matrixed
org); solid & dotted-lines
Source: Nancy Dickinson & Christian Rohrer
16. 16
www.Bentley.edu/uxc @davidjuhlin www.davidjuhlin.com
16
Full Hybrid/Federation Fully Distributed
Strengths Weaknesses
Opportunities Threats
Central group and BU groups,
reporting separately into
central leadership and BUs,
respectively (no dotted lines)
Strengths Weaknesses
Opportunities Threats
Embedded UX teams in BUs. No
central org
Shared & domain
expertise
Permits cross-product
insights and in-depth
product innovation
Governance is difficult
Competition between
central and BU UX
orgs may arise
Works well with
agile/scrum
Efficient product
time-to-market
Lack of cohesion
between groups may
mean less influence
over company-wide
UX
Lack of cohesion
between groups may
mean less influence
over company-wide
UX
No possibility for
standards/governance
Domain expertise
Works well with
agile/scrum
Very few career
growth/devel oppys
Efficient product
time-to-market
UX organizational structure & SWOT analysis
Source: Nancy Dickinson & Christian Rohrer
17. 17
www.Bentley.edu/uxc @davidjuhlin www.davidjuhlin.com
Comparison of UX organizational structures
17
Fully Centralized Centralized with
assignments
Matrixed (BU Funded) Full
Hybrid/Federation
Fully distributed
Description Funding and UX
reporting are
centralized
Central UX group
assigns resources to
Bus. All central funding.
BU-funded teams report
into central UX or BU
with dotted line to the
other.
Central team and BU-
funded teams. No
dotted line reporting.
BU-funded teams
only. No central UX
org.
Permits global UX
strategy/vision ● ● ◐ ○ ○
Permits standards
development and
governance
● ● ◐ ○ ○
Fosters domain
knowledge ○ ◐ ● ● ●
Works well with
agile/scrum ○ ◐ ● ● ●
Can shift resources
quickly
● ● ○ ○ ○
Provides career
devel/growth ● ● ◐ ◐ ○
Ensures alignment
with BU/product
priorities
○ ○ ● ● ●
Source: Nancy Dickinson & Christian Rohrer
18. 18
www.Bentley.edu/uxc @davidjuhlin www.davidjuhlin.com
Mixed/Matrixed structure
CentralizedDistributed
• Specialized competency
• Host specific functionalities
• Drive innovation
• Educate (organization & UX staff)
• Assist during peaks
• Domain expertise
• Great for agile
• UX influence start to finish
19. 19
www.Bentley.edu/uxc @davidjuhlin www.davidjuhlin.com
Mixed/Matrixed structure
External
• Peak load
• Outside perspective
CentralizedDistributed
• Specialized competency
• Host specific functionalities
• Drive innovation
• Educate (organization & UX staff)
• Assist during peaks
• Domain expertise
• Great for agile
• UX influence start to finish
27. 27
www.Bentley.edu/uxc @davidjuhlin www.davidjuhlin.com
Process analysis – “innovation” UX
Design B
Design A
Idea1
Idea 2
Idea 3
Idea 4
Concept A
Concept B
Concept C
Concept D
Design C
Design D
Design E
Design F
Design G
Design H
Design I
Competitor A
Competitor B
Competitor C
Design J
Design K
Design L
31. Thank you!
Bentley Univ. User Experience
Center
www.Bentley.edu/uxc
@BentleyUXC
Linked in group- Bentley UXC
David Juhlin
User Experience Consultant
djuhlin@Bentley.edu
@davidjuhlin
www.davidjuhlin.com