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Growth hacking des apps mobiles - au Web2Connect #W2C15
The document discusses growth hacking strategies for mobile applications, emphasizing the importance of methodologies such as customer development and various metrics for successful user acquisition, retention, and revenue generation. It highlights the utility of deep linking, SEO optimization, and effective marketing approaches like viral launches and referral programs to increase app visibility and user engagement. The content provides actionable insights and tools for mobile startups aiming to achieve sustainable growth through innovative marketing techniques.
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Growth hacking des apps mobiles - au Web2Connect #W2C15
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- 2. @AlexJubien Mobile Strategist ThinkMobile.fr Pioneer ofmobile 12 years ago Apps & Mobile Startups expert Previously Head of Mobile at Viadeo Previously Head of Mobile at Deezer
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- 8. Growth Hacking -Theory • « Growth Hacker is the new VP Marketing » on AndrewChen.co • Growth Hacking culture - Slides • Lean Marketing for Startups - Slides • GrowthHackers.com
- 9. Growth Hacking -Tools & Tactics • The ultimate growth hacking sourcebook • 29 B2B Growth Hacks - The ultimate list GrowthTools.io
- 10. Famous growth hacks PRs,SEO, and Viral Loops
- 11. Rallying cry AAR RR III...
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- 13. AARRR ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL How do usersfind us? Do users have a great 1st experience? Do users come back? How do we make money? Do users tell others?
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- 15. Growth: Spread TheLove • Acquisition is not (just) about buying users! • Organic: Spend 0, Get Some • Paid: Spend 1, Get 1 • Growth hacked: Spend 1, Get Many!
- 16. Hack Your Existing MarketingChannels 1
- 17. The Issue A clickon a link opens mobile site instead of app that is installed ☹
- 18. Deep Linking: TheSolution • Retention: Links opens app directly to a specific section or content (app re-openings) • Acquisition: If app is not installed, link leads to proper app store (app installs) Deep Linking at App Promotion Summit
- 19. Deep Linking =Your Everything2App
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- 23. Landscape APPURL URX Article onApptamin’s blog
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- 25. A Landing PageFor Your App
- 26. Why is thatso important? • SEO • Ideally, the link that is shared by users (rather than app store links) • PRs and content marketing • Video, offer, AB testing…
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- 28. Coming Soon •Collect leads / email addresses • You’ll email them at launch
- 29. People Want WhatThey Can’t Have Scarce access and curiosity can make it viral Invite people for earlier access Invite only! Elements of a viral launch page
- 30. But • App storespages that describe app • Landing page that describe app • Similar to having ONLY a description of your website’s homepage online - Is that all?
- 31. 3 Hack SEO With AppContent
- 32. My Little App (byMy Little Paris)
- 33. My Little App Classicapp details Carousel of in-app content!
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- 35. Deezer / Spotify Artists,albums, playlists, tracks, …
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- 37. Airbnb Site with ‘SmartApp Banner Proxy’ App
- 38. Slideshare Search App If appnot installed
- 39. Google App Indexing Searchin-app contents! #SMXParis: 2015 est l’année de l’App Indexing
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- 41. ASO Basics: KeyFactors • App Name • Icon • Average Ratings The Ultimate 2015 App Store Optimisation Cheat Sheet
- 42. Include Keywords InApp Name
- 43. Include Keywords InApp Name 2nd result on ‘Save videos’
- 44. • Choose contentcarefully • First 2 ones are very important (search result) • Add marketing messages • Create effective app screenshots Screenshots
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- 46. • Create amobile web landing page that looks like the app store page • A/B Test app name, icon, description, screenshots, video preview, price… Appstore Proxy A B
- 47. Appstore Proxy /Tools A B • Create a mobile web landing page that looks like the app store page • A/B Test app name, icon, description, screenshots, video preview, price…
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- 49. Stop Begging For Ratings& Reviews
- 50. The right wayto ask users to review your app ASO: Hack Ratings
- 51. The right wayto ask users to review your app ASO: Hack Ratings
- 52. ASO: Hack Ratings •Encourage high ratings and avoid negative reviews • Gather feedback and product suggestions • Turn dissatisfied users into happy users (+good reviews)
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- 54. And on theweb? How to Reduce Churn by 50% and Increase Customer Happiness with NPS Processes
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- 56. Virality Is AllAbout Word Of Mouth • Hard to generate artificially • Sharing on social networks = digital version of WoM • Mutual benefit for sharer and viewer • How psychology behind WoM works
- 57. Download Deezer Launch App Social2App AppStore App acquisition retention
- 58. Viral Loop App Store App acquisition retention Getyour users advertising for you
- 59. Ease Content Sharing Deepinto the product Deezer Meetup
- 60. Ease App Sharing •Google ‘App Invites’ make recommending cool iOS and Android apps more personal - link • Don’t forget email and SMS! • Facebook app invites - link
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- 62. • Symmetric bonuses- « Give 10£, Get 10£ » • Streamline and optimize the whole flow • Choose the right moment to push it Referral Program Slides - Optimize your referral flow
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- 64. Mix It AllTogether - Case Of Consult (app for healthcare professionals)
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- 71. So, did youlike this talk? Feedback (just send me an email) Share (useful for others!) Could be better… Definitely!
- 72. ThinkMobile Newsletter (Mobile, Innovation,Startups) ajubien @AlexJubien Alex Jubien Mobile Strategist ThinkMobile.fr