The document discusses techniques for minimizing waste when developing products. It recommends using lean startup principles like building minimum viable products and getting early customer feedback through techniques like interviews and A/B testing. This allows businesses to learn quickly what customers want rather than wasting money on unnecessary features. Examples are given of how these principles were applied to develop an email digest product and plan a leadership workshop. The key is to start with the customer's problem, make assumptions explicit, and continually refine the product based on what is learned from real users.

1. STOP THROWING MONEY OUT THE WINDOW
@FlaviusStef, Mozaic Works
v.2, includes design thinking

2. Me
2001-2006
Web Developer
2007-2010
Startup co-founder
2011-2014
Coach and Trainer
Agile, Lean, Org. Change
Follow me on Twitter
More on Slideshare

3. 1. WASTE
2. LEAN STARTUP
3. TECHNIQUES
4. EXAMPLES
5. PRINCIPLES

4. WASTE LEAN STARTUP TECHNIQUES EXAMPLES PRINCIPLES
1.
WASTE

5. Syneto WCF – Active Directory
Cost to implement Total revenue
50000
40000
30000
20000
10000
0
40000
6700

6. The Tutorial
Not the actual app
2 months
250 man-days
Usage: - 30%

8. My claim
MOST BUSINESSES WASTE MONEY BECAUSE
THEY INVEST IN PRODUCTS OR FEATURES
NOBODY WANTS!

9. Throwing money out the window?
Build something nobody wants
Build more than the users need
Opportunity cost

10. More?
The iPotty – Amazon Remote Headband – Inventorspot
Shoe Umbrella – Luux

11. More?
The Hair Hat – FlairHair
Wheel Mate Steering
Wheel Desk – Techeblog

12. WWee aassssuummee ttoooo mmuucchh
Photo: itspaulkelly on Flickr
People will understand how it works
I need it, so the others do too
I understand what the user needs
The user won't be distracted
The customers will want to pay
It's useful to integrate with system <X>

13. WASTE LEAN STARTUP TECHNIQUES EXAMPLES PRINCIPLES
2.
LEAN STARTUP

14. Run
experiments
Ask question
Do research
Create hypothesis
Design experiment
Run experiment
Analyze data
Hypothesis false
Photo: zhouxuan12345678 on Flickr
yes

15. The lean startup

16. The lean startup
But:
- What to build?
- How to measure?
- What to learn?

17. Design Thinking
Who is the
user?
What is
their
problem?
How could
we solve it?
What's the
MVP?
Is it
working?

18. BUILD
MEASURE
LEARN
What is the problem?
Who is our customer?
What is the next step?
Is it useful?
Best alternative?
What is the solution?

19. WASTE LEAN STARTUP TECHNIQUES EXAMPLES PRINCIPLES
3.
TECHNIQUES

20. LEARN
What is the problem?
Who is our customer?
Interviews
Shadowing
Innovation Games
Empathy map
Lean Canvas
Storytelling
Olark, Qualaroo
earlier
later

21. LEARN
EMPATHY MAP

22. OLARK, QUALAROO
LEARN

23. LEAN CANVAS
LEARN

24. What is the solution? What is the next step?
BUILD
Document Hypotheses
Create business case
Prioritized Backlog
Lean Canvas
MMF
Concierge
UI Sketches
Incremental build
earlier
later

25. BUILD
DOCUMENT HYPOTHESES
We believe that (capability)
Will result in (outcome)
We will know we are right when we see
(measurable impact)

26. BUILD
DOCUMENT HYPOTHESES
We believe that having a mobile homepage
Will result in different usage based on the consumer's country
We will know we are right when we see
at least one country having 10% more mobile traffic

27. BUILD
x
x x
x
x
Minimum Marketable Feature
x x x
x x

28. BUILD
CONCIERGE

29. BUILD
MEASURE
Paper Prototyping
Fake/Landing Page
Analytics
A/B testing
Client Demos
Track $$$ earned
LEARN
Is it useful?
Best alternative?
earlier
later

30. BUILD
FAKE/LANDING PAGE
MEASURE LEARN

31. BUILD
FAKE/LANDING PAGE
MEASURE LEARN

32. BUILD
PAPER PROTOTYPING
MEASURE LEARN

33. ANALYTICS
BUILD
MEASURE LEARN

34. BUILD
MEASURE LEARN
ANALYTICS

35. Document Hypotheses
Create business case
Prioritized Backlog
Interviews
Shadowing
Innovation Games
Empathy map
Lean Canvas
Storytelling
Olark, Qualaroo
MVP
Concierge
UI Sketches
Incremental build
Paper Prototyping
Fake/Landing Page
Analytics
A/B testing
Client Demos
Track $$$ earned
BUILD
MEASURE
LEARN
Lean Canvas

36. WASTE LEAN STARTUP TECHNIQUES EXAMPLES PRINCIPLES
4. EXAMPLES

37. The Syneto Email Digest

38. B Wait for feedback
M
L
B
M
L
B
M
L
2x Client Demo Needs no extra actions
B
L M
Needs email digest (interview)
License sales
Profitable
Needs minor tweaks
5x Client Demo
Req. GUI with 8 actions/email
Review instrumentation logs
Needs only 1 action
L
Basic CLI
Improved CLI, released beta
Built GUI with 4 functionalities
Added one extra action
Nothing more built
B
M
L
B
M
L

39. Initial list
● Release Email
● Delete Email
● Whitelist Sender
● Blacklist Sender
● Release All
● Delete All
● Whitelist All
● Blacklist All
for each email for all emails

40. What we implemented
● Release Email
● Delete Email
● Whitelist Sender
● Blacklist Sender
● Release All
● Delete All
● Whitelist All
● Blacklist All
for each email for all emails

41. What the customers asked for
● Release Email
● Delete Email
● Whitelist Sender
● Blacklist Sender
● Release All
● Delete All
● Whitelist All
● Blacklist All
for each email for all emails

42. Let's do the math
3 features x 2.5 days / feature = 7.5 days
7.5 days x 115 EUR / day = 862.5 EUR
Photo: xcode on Flickr

44. B
Check # of registrations M
L
B
M
L
B
B
M
L M
L
Team retrospective
“Something” for SMs
NPS
What's hot, what's not
There is a need.
Also received client req.
Facilitation is important
Interest validated
Is there actually interest?
~ 30 attendees
Client accepted
Interviews with existing clients
L
Leadership Workshop (2h)
1d workshop structure
Lean Canvas
Built 1d
Created 2d “official” structure
Scheduled 2d for fall
Second half
B
M
L
B
M
L
TODAY

45. WASTE LEAN STARTUP TECHNIQUES EXAMPLES PRINCIPLES
5.
PRINCIPLES

46. Generate multiple alternatives
DIVERGE CONVERGE

47. Don't listen to the HiPPO

48. Identify your assumptions
Weather forecast
In 10 days
Clear

49. Follow the 80-20 rule
New features Existing features

50. No measurement, no learning

51. Release early, release often
Commit Automated
acceptance
UX testing
User
acceptance
Scalability
testing
Production
git push
automated
manual
● Build (war, gems,
minified js/css)
● Run unit tests
● Static analysis
● Deploy artifacts
CI Server
monitors
launches

52. WRAP-UP 1. Start by empathizing
ex: Empathy Map
2. Identify assumptions
ex: Lean Canvas
3. MMFs are minimal
ex: Concierge
4. Measure to learn
ex: A/B testing
5. Continue refining
ex: Incremental development
6. Follow the money
B
L M

53. … more?

54. THANK YOU!
Twitter: @FlaviusStef
Blog: flaviusstef.wordpress.com
More slides: slideshare.net/fstef