Lean canvas & Design Thinking
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Training manual - customer development
The document provides a training manual on customer development with 14 rules or guidelines. Some of the key points covered in the rules include: conducting customer development outside the company by talking to potential customers to learn facts; pairing customer development with agile development to iterate based on customer feedback; embracing failure as part of the learning process through experiments and pivots; using a business model canvas to track hypotheses and iterate based on customer validation or rejection; and focusing on passion and speed in decision making. The overall message is that customer development is about turning hypotheses into facts through customer validation, which requires getting outside the building to interact with potential customers.
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The updated personas will be used to segment audiences, prioritize customer outreach, and guide content and distribution strategies.
Dark Side of Product Management
Product management comes with responsibility without true authority, requiring difficult decisions based on limited information. It involves juggling many diverse tasks without being an expert in all areas. Some companies improperly use product managers for project management work instead of product work, which does not scale as well. While agile practices can help, they can also overwhelm product managers. Ultimately, even with the right approach, products can still fail through no fault of the product manager. Key skills for product managers include diplomacy, rapport building, negotiation, detailing benefits, seeking feedback, and being comfortable with failure.
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2) The author provides an example of starting an intrapreneurial project with no direction and limited funding, and building it into a successful business with customers and revenue in under a year.
3) A second example details taking on an impossible mission to capture a landmark customer, investing two years and company resources to redefine the company's strategy and deliver for the customer.
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Training manual - customer development
The document provides a training manual on customer development with 14 rules or guidelines. Some of the key points covered in the rules include: conducting customer development outside the company by talking to potential customers to learn facts; pairing customer development with agile development to iterate based on customer feedback; embracing failure as part of the learning process through experiments and pivots; using a business model canvas to track hypotheses and iterate based on customer validation or rejection; and focusing on passion and speed in decision making. The overall message is that customer development is about turning hypotheses into facts through customer validation, which requires getting outside the building to interact with potential customers.
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Lars Holdgaard discusses how to decide what features to build and in what order for a product. He recommends gathering both qualitative feedback from talking directly to customers as well as quantitative data on product usage. This information, along with the overall product vision, can be used to set OKRs and quarterly themes to focus feature development. Themes should solve major blockers or pains identified from customer conversations in order to iteratively improve the product-market fit over time. A quarterly cycle allows being agile while making a meaningful impact.
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The document discusses buyer personas and how to create and use them. It defines a buyer persona as a semi-fictional representation of an ideal customer based on real data. It provides a free online tool for creating personas and outlines the steps to develop personas by identifying customer demographics, behaviors, motivations, and goals. The document also discusses how to use personas to improve marketing, sales, and customer service by tailoring content, segmentation, and communications based on the persona.
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The document summarizes the process of building and updating B2B personas for Capdesk. Key steps included:
1) Understanding existing personas created by the previous marketing team and validating them against customer data.
2) Updating the personas to remove bias by taking out identifying details like names, genders, and locations.
3) Communicating the new personas to the team, which focused on goals, challenges, and insights rather than stereotypes.
The updated personas will be used to segment audiences, prioritize customer outreach, and guide content and distribution strategies.
Dark Side of Product Management
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Product Managers as Intrapreneurs
1) Product managers are well-suited to be intrapreneurs due to their leadership experience, commercial competence, technical experience, ability to navigate politics, and image of being able to execute.
2) The author provides an example of starting an intrapreneurial project with no direction and limited funding, and building it into a successful business with customers and revenue in under a year.
3) A second example details taking on an impossible mission to capture a landmark customer, investing two years and company resources to redefine the company's strategy and deliver for the customer.
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The document provides an overview of business models and the Business Model Canvas tool. It describes the Business Model Canvas as having 9 building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each block is then defined in more detail. Common business models like long tail, multi-sided platforms, and freemium models are also briefly outlined. The document recommends starting with an idea, structuring it using the Business Model Canvas, testing assumptions, and continuously improving the model.
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AIA2018 - Tiffine Wang - Customer Persona Design & Validation
This document provides guidance on designing and validating customer personas through primary research methods like interviews and surveys. It discusses choosing a target customer segment and finding those customers through online forums, social media, introductions, and focus groups. Validation methods covered include ethnography, netnography, surveys, and interviews. Key tips for interviews emphasize adopting a beginner's mindset, listening more than talking, asking factual questions not opinions, focusing on learning not selling, and keeping doors open to find more potential customers to speak with. Sample interview questions aim to uncover customer needs, pain points, wishes, and responsibilities.
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An Introduction to Lean UX
Lean UX is a combination of Lean Startup, Agile and UX methodologies that aims to shorten product development cycles and increase success rates. It advocates for building digital products through small, iterative releases rather than big bang launches. This allows teams to validate assumptions and hypotheses with customers early to learn quickly and reduce risks. Key Lean UX practices include lightweight personas, rapid prototyping, customer conversations, collaboration across teams, and validated learning through experimentation and data collection.
AIA2018 - Tiffine Wang - Customer Persona Design & Validation
This document provides guidance on designing and validating customer personas through primary research methods like interviews and surveys. It discusses choosing a target customer segment and finding those customers through online forums, social media, introductions, and focus groups. Validation methods covered include ethnography, netnography, surveys, and interviews. Key tips for interviews emphasize adopting a beginner's mindset, listening more than talking, asking factual questions not opinions, focusing on learning not selling, and keeping doors open to find more potential customers to speak with. Sample interview questions aim to uncover customer needs, pain points, wishes, and responsibilities.
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The document provides information on building an innovative value proposition. It defines a business as creating and delivering value that people want and are willing to pay for. It discusses traditional versus disruptive thinking, with disruptive thinking focusing on the "why" rather than just the product. It introduces design thinking and the design thinking process. It also discusses finding customer wants and needs, validating problems as urgent, unavoidable, unworkable and underserved to determine if the problem is a good market opportunity. The overall document provides guidance on developing an innovative value proposition that solves customer problems.
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Design thinking and lean startup are both human-centered approaches to innovation that focus on integrating customer needs. The lean startup approach emphasizes rapid iteration to validate hypotheses through minimum viable products and customer feedback, while pivoting when needed. It involves three stages - problem/solution fit, product/market fit, and scaling. The goal is to minimize time spent learning by testing ideas quickly with customers.
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This document provides a template for a pitch deck that introduces a company and its idea in a concise manner. It recommends including sections that identify the problem the company solves through 3 customer pain points, 3 solutions, and 3 validating statistics. Additional sections should describe the market size and opportunity, product details, business model, market adoption strategy, competition analysis, long-term competitive advantages, financial projections, and biographies of the founding team. The overall goal is to clearly pitch the company's value proposition and qualifications to investors in under 10 minutes.
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The document provides guidance for startup founders on hiring their first sales employee. It discusses why the first sales hire is important, including bringing needed skills to the founding team. It profiles two companies that hired salespeople and the considerations they made. It then offers general learnings from over 400 startup journeys around sales hiring. Key takeaways include being agile in sales hiring, understanding the salesperson's role may differ from mature companies, and that there is no single right approach as circumstances vary between startups. The document emphasizes the first sales hire as an important step but one that requires founders to thoughtfully prepare their sales process and messaging.
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Product Strategy is a balancing act between creation of products which are valued by customers, delivering market-fit and capturing value created by these products. This session will introduce key components of product strategy intended for product owners and is based on Lean Startup concept. Key frameworks and strategies that have propelled entrepreneurial success will be discussed.
Rodan Zadeh is the instructor and developer of product strategy curriculum taught to entrepreneurs at his company's incubator. A graduate of MIT Sloan, Rodan has devoted over 20 years in delivering innovative products to high tech industries. He has led entrepreneurial teams in small startups and fortune 100 organizations. With this experience, Rodan brings a special perspective on management of innovations to entrepreneurs. He lives in Boston with his wife and kids.
Startup Workshops - Practical Workshops for Startups
The document describes startup workshops that focus on practical skills rather than talks. It discusses organizing workshops that:
1) Pre-select the right participants based on their startup stage to ensure the workshops target the right audience.
2) Use experienced startup founders and industry specialists as trainers rather than one-person keynotes.
3) Involve only practical, actionable workshops tailored to participants' situations rather than general talks.
The goal is to help startups succeed by developing their skills in technology, business, and UX design through better education.
Perfect Pitch Deck Template
A simple and free pitch deck template that can be used as a starting point for your perfect product or company pitch. You can use it to raise money or to pitch your idea internally.
Its also a great way of just testing your startup idea for yourself. Will you be able to convince yourself using this pitch deck?
Loosely based on the famous Guy Kawasaki 10 slides pitch deck with some examples added from famous startups.
Created by Oskar Glauser, Glauser Creative.
Glauser Creative helps startups, businesses and global companies to innovate using design, strategy and technology.
https://glauser.com
Customer visits - 10 Do's and Don'ts
The document provides do's and don'ts for customer visits based on the author's experience conducting over 300 customer visits across 10 countries. Some key recommendations include using visits to discover unmet customer needs rather than to forecast sales or close deals, qualifying visitors in advance, preparing by researching customers, listening without bias, and reporting qualitative findings rather than quantitative conclusions. The goal is to explore customers' experiences and needs rather than confirm existing opinions.
EIA2016Nice - Gigi Wang. Know Your Customer: Customer Persona & Customer Vali...
EIA2016Nice - Gigi Wang. Know Your Customer: Customer Persona & Customer Vali...European Innovation Academy
This document discusses customer personas and market validation. It begins with an introduction of the presenter, Gigi Wang, and her background. The bulk of the document then discusses identifying customers and their personas through research and segmentation. It emphasizes understanding customers' needs and behaviors to develop fictional representations of ideal customers. The goal is to help startups focus on specific customer segments for product development, marketing, and sales.Lean canvas - to be or not to be... lean?
We love our ideas so we work hard to develop and improve them.
That's a beautiful journey while our dreams come true!
But how to avoid mistakes? How to organize our thoughts? How to focus on the right things?
And why we shouldn't focus on our solution?
Our workshop will be the intro to Lean Startup & Lean Canvas - a very powerful tool to describe our business models & ideas.
Contact me for more info:
joanna@projectpeople.pl
UX STRAT USA 2017: Jim Kalbach, "Using Jobs To Be Done to Create High-Value P...
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Design Thinking Workshop
an introduction to MBA Students at HEC Montréal, QC, Canada
Key Note - Why we need to change how we solve problems
What is Design Thinking, how is it applied, what are the key success factors
In Practice - a vision for 2025 of e-commerce
Agilityfest 2018 agile and design mod for public
- How and why do human-centred design and agile work together, in a corporate context.
- Create a product vision before you start agile development. It's not BDUF and it will save you a lot of time. Before you can course-correct, you need a course!
- A few simple points about how designers and developers work together effectively during implementation, especially on complex, legacy systems.
- And some notes about what to do when you REALLY can't get contact with your customers.
Sparking Innovation in Indian children by helping them to tinker
This document summarizes an innovation challenge hosted by Bibox Labs between October and December 2020 for kids aged 11-15. The challenge encouraged participants to design technological innovations to help grandparents overcome problems. Over 300 kids registered, and the top 6 ideas were selected to receive mentoring to build prototypes. Three winners were ultimately chosen based on their prototypes and presentations, and received prizes including a 3D printer. The challenge aimed to help kids develop skills like problem-solving while creating useful tools for seniors.
Biz miz o1 m3_u3.1_r1_k(ppt-f2f)
This presentation provides guidance on brainstorming digital business ideas. It discusses the importance of digital businesses due to the convenience and accessibility they provide consumers. It then offers several steps to help identify a digital business idea, such as examining one's own skills, keeping up with current events to find opportunities, inventing new products/services, adding value to existing products, investigating other markets, and developing ideas related to growing social movements. Finally, it lists some key enablers for generating ideas, like taking breaks to allow creativity, changing environments, limiting distractions, and maintaining a fun atmosphere.
Design Thinking Bootcamp - General Assembly - Mike Biggs
In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by a design thinking professional that lives and breathes in this space.
This two-part workshop series will introduce the fundamentals of human-centered design and how this approach can help develop innovative solutions for the complex challenges we face as businesspeople, creatives and entrepreneurs.
During the fast paced sessions, you will be introduced to user centred design principles at the research, ideation and idea synthesis stage of the the design thinking process.
We'll cover the theory then workshop through the practical aspects of each of the stages the the core Design Thinking process. Learn how to conduct simple user research studies and how to implement research-driven insights to help make better decisions and product improvements. Also covering the concept of convergent/divergent thinking, rapid problem solving and prototyping, and collaborative design. Students will also be introduced to key practical tools which are integral in the process such as research collection tools, distributed design collaboration, web based prototyping, and testing/measuring.
Outcomes
- Understand how to apply human-centered design principles to tackle complex challenges.
- Identify new ways to serve and support people by uncovering latent needs, behaviours, and desires.
- Learn specific techniques and tools to improve research, ideation, and prototyping.
Competion-Pack 2023.pdf
The document provides information about the Samsung Solve for Tomorrow Competition 2023. It invites students ages 16-25 to design tech solutions that address themes like education, sustainability, diversity and social isolation. Students are guided through the design thinking process of finding a problem, researching users, developing ideas, prototyping a solution, and getting feedback. Winners will receive cash prizes and mentorship to help advance their ideas. The deadline to submit an entry is December 18, 2022.
Competion-Pack 2023.pdf
The document provides information about the Samsung Solve for Tomorrow Competition 2023. It invites students ages 16-25 to design tech solutions that address themes like education, sustainability, diversity and social isolation. Students are guided through the design thinking process of finding a problem, researching users, developing ideas, prototyping a solution, and getting feedback. Winners will receive cash prizes and mentorship to help advance their ideas. The deadline to submit an entry is December 18, 2022.
Lean ideation workshop
The document discusses lean entrepreneurial ideation and developing lean ideas. It begins with an agenda for the meeting which includes introductions, reviewing lean methodology, a lean case study, what makes an entrepreneurial idea, and homework. It then discusses what a lean entrepreneurial idea is by coming up with solutions quickly using minimal resources. A case study of Trippything is presented which developed a travel planning app in a lean way through quick design, testing, and learning rather than a traditional lengthy development process. The document emphasizes that ideas are not as important as execution and provides exercises to generate new ideas through modifying existing products or services. It concludes with discussing resources, inspiration for lean development, and assigning homework.
Entrepreneurship 2019-2020 Session nº3
This document provides an overview of an entrepreneurship session that took place on September 25th, 2019 in Lisbon. The session focused on how everyone can be an entrepreneur. It included outlines on why entrepreneurship is important, why startups fail, finding business ideas, designing business models, mitigating risks, and next steps. Participants were assigned tasks to research reasons for business failure, find business ideas, and read required materials in preparation for an upcoming quiz. The session provided exercises on identifying barriers to entrepreneurship and developing initial business ideas through a business idea canvas. It also covered how to form effective startup teams with complementary personalities, nationalities, genders, and skills.
How to build a startup new frontiers 2017
This document provides an overview of strategy and business models for a startup module. It introduces concepts like identifying customer problems, developing minimum viable products, and qualitatively and quantitatively validating solutions. It discusses frameworks like the business model canvas and value proposition canvas that can be used to organize thinking and gather customer feedback. Finally, it covers examining the business environment including trends, market forces, macroeconomic factors and industry forces that influence business models. The goal is to help students build successful startups by first discovering problems and then inventing, designing and building business models to solve them.
Idea Seeker - WIForum Knowledge Transfer
Want to start a business but don’t have a good idea? Let us show you were the best ideas in the world came from. It’s easier than you may think.
Agenda Topics
- How to start a business with no business idea?
- Turning the search for ideas upside down.
- Going on idea hunt – several real life stories
- Crafting a skill and interest based target map for your search
- The “yellow Book” a problem list with important personal criteria
- Idea selection process
(PROJEKTURA) lean startup
Few notes on Lean Startup methodology, as presented on Microsoft WinDays 2013 conference. How, when and what (and a few tips for
Innovation in the Agile Age
Agile methodologies have quickly become central to the way we create and refine digital products. These rapid cycles of building, measuring, and learning are great for refining an already innovative product but these tools are being increasingly called upon to produce innovation itself and they suck at it.
In this high-level, philosophical talk, Scott draws from 25+ years of experience in digital product strategy and design to take a critical and sometimes controversial look at processes that claim to promote innovation but too often fail to deliver.
He also highlights some principles and practices that seem to promote real innovation and help it survive the perilous journey from the minds of innovators to the hands and hearts of users.
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Artificial Intelligence in Sci-Fi and Reality (Business Lens)
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Lean canvas & Design Thinking
- 1. 1 Hello! I am Panji ▧ Chief of Qiwii ▧ Coordinator of DGTLZ Indonesia ▧ Host of Podcast Ngobrol Bisnis You can find me at: @panji.prabowo
- 2. Lean Canvas & Design Thinking DILo Jakarta Ideation Bootcamp
- 3. 3 http://bit.ly/AskPanji If you have any question during the presentation just aks!
- 4. 1. Entrepreneur-focused Business Model Canvas vs Lean Canvas 4
- 5. 5
- 6. 6
- 7. 7
- 8. ““Most startups fail, not because they fail to build what they set out to build, but because they waste time, money, and effort building the wrong product” Ash Maurya 8
- 9. 9
- 10. 10
- 11. 11
- 12. 2. Method & Approach to Innovate Design Thinking vs Lean Startup 12
- 13. 13
- 14. ““Both approaches take an idea to product in the fastest way possible, but the key difference is where the product appears in the innovation cycle” Richard Perez 14
- 15. 15 Lean Startup ▧ The lean startup approach is to begin with a minimum viable product, and make small, fast incremental changes to evolve the design after receiving feedback from the users. ▧ Lean startup is about minimising waste, so you’ll have say two or three founders working to develop a product. They will work to prove an idea.
- 16. 16 Design Thinking ▧ Establish the need for a product or service; understanding a customer’s underlying problem, rather than presenting them with a solution built from the developer’s vision- based assumptions. ▧ Emphasises user desirability and identifies potential blind spots within the founder’s understanding, or assumptions the founder is making.
- 17. 17
- 18. 18 General Electric: CT, X- RAY, MRI PROBLEMS Children perceive the procedure as stressful CHALLENGE Make the trip to the hospital enjoyable for kids SOLUTION Kids adventure experience
- 19. 19 AirBnB: Failing Startup PROBLEMS In 2009, Airbnb was close to going bust CHALLENGE Get more traction, increase revenue FAST! SOLUTION It's Okay to Do Things That Don’t Scale: Replace the amateur photography with beautiful high-resolution pictures
- 20. 20
- 21. 3. Break: Challenge!! Things to Think 21
- 22. Define the need/problems, before the “existing” solution ▧ I need something to carry the money, identity card, debit/credit card when I go outside ▧ I need something to remove creaces from my clothes after the laundry ▧ I need something to ……. 22
- 23. ▧ I need something to carry the money, identity card, debit/credit card when I go outside ▧ I need something to remove creaces from my clothes after the laundry ▧ I need something to ……. 23 Redesign the Solution
- 24. 24 Prize! Unlimited Google Drive Storage!
- 25. 4. Case Study What I do at Qiwii 25
- 26. 26 1. Chaotic flow 2. Long waiting time 3. CALO 1. Information Display 2. Queue Remotely 3. Get Numbers and Estimation Manual & Electronic Queue Machine Virtual queueing system People can queue from anywhere and anytime 1. Information Display 2. Queue Remotely: Estimation 3. Analysis Mobile Apps Urban people Bandung citizen Patient of the hospital/health care institution Development Membership App Premium SMSServer People Back in 2017
- 27. 27 Back in 2018 One of the Design Thinking Process Click here!
- 28. 28 Problem / Solution Fit Product / Launch Fit Product / Market Fit Do I Have Problem Worth Solving? Can I deliver basic product fast? Have I Built Something People Want? Focus: Validated Learning Experiment: Pivot Terrain: Qualitative
- 29. Do I Have Problem Worth Solving? Can I deliver basic product fast? Have I Built Something People Want? Focus: Validated Learning Experiment: Pivot Terrain: Qualitative 29 Problem / Solution Fit Product / Launch Fit Product / Market Fit
- 31. Credits ▧ Design thinking vs lean startup; If you build it, will they come? - Solution Space (Mar 16, 2017) ▧ Why Lean Canvas vs Business Model Canvas? - Ash Maurya (Feb 28, 2012) ▧ How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business 31