Motivated by curiosity and a strong conviction that the tools and methods of design thinking ignite innovative ideas and solutions, a group of Portland-based, like-minded practitioners set out to survey the local landscape. Our goal: to uncover the tactics, challenges, benefits and themes surrounding design thinking in our community.
This is the result.
We found more than a dozen common themes and insights. Some of them speak directly to the benefits of a design thinking approach. Some express deep challenges to making that approach work in the real world. In all cases, we are pleasantly surprised by the conviction, passion, and commitment to overcoming those challenges and sharing the benefits of design thinking. !
Over the last couple of years I've talked a lot on Design Thinking, Design in general and Service Design.
This presentation is my incomplete story on the topic, with storyline.
Hope you like it, love your comments...
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
This set of method cards introduces briefly the design thinking approach. It explains the design process as well as the prototyping phases of design thinking projects.
There basically 2 ways of getting involved with the University of St.Gallen in order to have a design thinking team working for your organization.
1. Design Thinking @ HSG
2. Embedded Design Thinking
Both ways are explained in the set.
For more information visit http://dthsg.com
Over the last couple of years I've talked a lot on Design Thinking, Design in general and Service Design.
This presentation is my incomplete story on the topic, with storyline.
Hope you like it, love your comments...
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
This set of method cards introduces briefly the design thinking approach. It explains the design process as well as the prototyping phases of design thinking projects.
There basically 2 ways of getting involved with the University of St.Gallen in order to have a design thinking team working for your organization.
1. Design Thinking @ HSG
2. Embedded Design Thinking
Both ways are explained in the set.
For more information visit http://dthsg.com
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Scrum Breakfast Vietnam
Did you know that Design Thinking is one of the most advantageous processes in dealing with difficulties?
Particularly true for developers, who always lean on teamwork to solve problems, Design Thinking becomes more important as it helps boost team’s performance to the next level after all.
Join this Scrum Breakfast event now if you are finding a practical and effective problem–solving way!!
– Topic: Design thinking in solving problems
The basic concept of Design Thinking
How the entire Design Thinking process works
How Design Thinking helps in understanding problems from customer’s perspective
How Design Thinking helps in defining and brainstorming solutions
– Speaker: Mr. Nhung Ngo – Scrum Master at Axon Active Vietnam
– Time: 09:00 AM – 11:00 AM | Saturday, 27th July 2019
– Location: Trung Nguyen coffee, 264A Nam Ky Khoi Nghia Str., District 3, HCMC
Come and enjoy this Scrum breakfast event with us now! There are free light breakfast and drinks for everyone.
FIND MORE INFORMATION HERE http://bit.ly/2FTc6XA
Design Thinking for Startups - Are You Design Driven?Amir Khella
This presentation provides some best practices and tools to help small business entrepreneurs and startup founders in creating a culture of innovation.
Whether you're working on a web 2.0, iPhone or a physical gadget, these simple practices are universally applicable.
***Note****
I will be running a webinar in October 2009 to expand on the points mentioned in this presentation, study design thinking use cases and stories and answer questions. Please leave a comment and follow the discussion, or follow @amirkhella on twitter to get notified about the webinar.
On how designers can find more joy and fulfillment in working for other clients than large consumer brands, while inspiring them to take better control over the creative process, by implementing design thinking as a mindset to create more and better human centered solutions with their teams.
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Scrum Breakfast Vietnam
Did you know that Design Thinking is one of the most advantageous processes in dealing with difficulties?
Particularly true for developers, who always lean on teamwork to solve problems, Design Thinking becomes more important as it helps boost team’s performance to the next level after all.
Join this Scrum Breakfast event now if you are finding a practical and effective problem–solving way!!
– Topic: Design thinking in solving problems
The basic concept of Design Thinking
How the entire Design Thinking process works
How Design Thinking helps in understanding problems from customer’s perspective
How Design Thinking helps in defining and brainstorming solutions
– Speaker: Mr. Nhung Ngo – Scrum Master at Axon Active Vietnam
– Time: 09:00 AM – 11:00 AM | Saturday, 27th July 2019
– Location: Trung Nguyen coffee, 264A Nam Ky Khoi Nghia Str., District 3, HCMC
Come and enjoy this Scrum breakfast event with us now! There are free light breakfast and drinks for everyone.
FIND MORE INFORMATION HERE http://bit.ly/2FTc6XA
Design Thinking for Startups - Are You Design Driven?Amir Khella
This presentation provides some best practices and tools to help small business entrepreneurs and startup founders in creating a culture of innovation.
Whether you're working on a web 2.0, iPhone or a physical gadget, these simple practices are universally applicable.
***Note****
I will be running a webinar in October 2009 to expand on the points mentioned in this presentation, study design thinking use cases and stories and answer questions. Please leave a comment and follow the discussion, or follow @amirkhella on twitter to get notified about the webinar.
On how designers can find more joy and fulfillment in working for other clients than large consumer brands, while inspiring them to take better control over the creative process, by implementing design thinking as a mindset to create more and better human centered solutions with their teams.
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
The elements of product success for designers and developersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was given at UX Day.
Taking the next step: Building Organisational Co-design CapabilityPenny Hagen
A presentation on building organisational co-design capability, shared as part of Master Class for Design 4 Social Innovation Conference in Sydney, 2014. http://design4socialinnovation.com.au/
For a little more context on the slides and the handout used as the basis for discussion in the MasterClass see: http://www.smallfire.co.nz/2014/10/22/building-organisational-co-design-capability/
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
d.school Bootcamp Bootleg, as generously created and offered (under Creative Commons license) by the Stanford d.school: http://dschool.typepad.com/news/2009/12/the-bootcamp-bootleg-is-here.html
Design Thinking ist eine neuartige Methode zur Entwicklung innovativer Ideen in allen Lebensbereichen. Das Konzept basiert auf der Überzeugung, dass wahre Innovation nur dann geschehen kann, wenn starke multidisziplinäre Gruppen sich zusammenschließen, eine gemeinschaftliche Kultur bilden und die Schnittstellen der unterschiedlichen Meinungen und Perspektiven erforschen.
The keynote is the teaching material for the UOID + AHMI course in 2013. It is an multidisciplinary course for the cooperation between NTUST design and NTU IT students. The course is held on NTUST. The purpose of the course is creating assisting or supportive APPS that are needed and appropriate for underprivileged people in Taiwan. The lectures are drhhtang and Mike Chen. The content of the slide is describing the process of human-centered design process and the design brief for 2013.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This comprehensive presentation with over 320+ slides covers 36 commonly used Design Thinking frameworks, mindsets and methods for Customer Experience innovation and redesign.
A detailed summary is provided for each design framework. The frameworks in this deck span across the inspiration, ideation and implementation phases of Design Thinking.
INCLUDED FRAMEWORKS & METHODOLOGIES:
1. Design Thinking
2. Assume a Beginner's Mindset
3. Persona
4. Empathy Map
5. Interviews
6. Extreme Users
7. Point Of View
8. "How Might We" Questions
9. Design Brief
10. Stakeholder Map
11. Customer Journey Map
12. Context Map
13. Opportunity Map
14. Brainstorming
15. SCAMPER
16. Affinity Diagram
17. Ideas Evaluation Matrix
18. Prioritization Map
19. Prototypes
20. Rapid Prototyping
21. Storyboard
22. Storytelling
23. Role Play
24. 2x2 Matrix
25. Ways to Grow Framework
26. Feedback Capture Grid
27. 70-20-10 Rule
28. Kano Model
29. Customer Profile
30. Value Proposition Map
31. Value Proposition Canvas
32. Business Model Canvas
33. The Golden Circle
34. Five Whys Analysis
35. ADKAR® Model for Individual Change
36. Kotter's Change Management Model
These frameworks and templates are used in many design firms. With this comprehensive document in your back pocket, you can find a way to address just about any problem or design challenge that can arise in your organization.
The level of detail varies by framework, depending on the nature of the model. Examples and templates are provided.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
2. WHAT IS THE STATE OF
DESIGN THINKING IN PORTLAND?
Motivated by curiosity and a strong conviction that the tools and
methods of design thinking ignite innovative ideas and solutions, a
group of Portland-based, like-minded practitioners set out to survey the
local landscape. Our goal: to uncover the tactics, challenges, benefits
and themes surrounding design thinking in our community. !
!
We found more than a dozen common themes and insights. Some of
them speak directly to the benefits of a design thinking approach. Some
express deep challenges to making that approach work in the real
world. In all cases, we are pleasantly surprised by the conviction,
passion, and commitment to overcoming those challenges and sharing
the benefits of design thinking. !
!
Some of the results align with our existing experience and intuition and
some are brand new. We hope that youʼll use this to invoke energy and
support for using design thinking in your own work, as well as find other
advocates and practitioners to connect and share with. !
One major outcome of this project is a realization that there is a clear
and universal desire for more design thinking events, resources,
workshops, and community activities. To help meet that need, we have
committed to re-energizing a small, existing grass-roots organization
called Design+Strategy. !
!
The goal is to pivot that organization into a broad, community-based
center for design thinking to facilitate events, share learning resources,
build and provide access to a network of practitioners, and promote the
methods and tools of design thinking. !
!
FORWARD!
FORWARD!
3! The State of Design Thinking: Portland Edition!
3. TABLE OF CONTENTS!
TOP FIVE THEMES!
METHODS & APPROACH!
• 45+ individual contributors
• More than a dozen organizations
• Multiple disciplines
• Several working sessions
QUALITY!
Collaborative solution development produces better results.!
For more information!
contact Design+Strategy:!
!
Laura Allen!
Kord Davis!
Sada Naegelin!
!
info@designplusstrategy.com!
!
@designplusstrat!
!
www.designplusstrategy.com!
EXPERIENCE!
Design thinking is experiential.!
VALUE!
The value of design thinking is not always apparent (to the uninitiated).!
CULTURE!
A culture of empathy, iteration, and acceptable failure is critical to a successful design
thinking environment.!
CURIOSITY!
Tools, tips, tricks, learning and practice resources.!
4! The State of Design Thinking: Portland Edition!
4. QUALITY
01!
State of Design Thinking: Portland Edition!
Collaborative solution
development produces
better results..
5! THEME 01: QUALITY! The State of Design Thinking: Portland Edition!
5. 6! THEME 01: QUALITY!
“Clients are energized by the session; they walk out at the
end looking at the walls saying, ʻwhoa, look what we did!ʼ” !
!
“Creates a shared learning”!
!
“Creates more enjoyable work product and end result AND!
itʼs fun”!
!
“Builds a common ground to grow and move forward”!
!
“Generates a shared vision to guide future action”!
!
“Itʼs a relationship building experience”!
!
“Go deep to go fast—it gets you better results”!
!
“There is a cumulative beneficial effect to this approach: it
might be harder or take more time in the beginning but down
the road that work will pay off in faster and better solutions”!
!
Participants universally acknowledge that design thinking
methods and tools lead to better results. While common
challenges were frequently shared, the overall perspective is
that overcoming those challenges is well worth the effort. A
sense of joy, accomplishment, and pride from generating
elegant solutions and outcomes is a readily apparent trait of
design thinking. Among people who work collaboratively with
other disciplines, a sense of shared vision and deeper
commitment to the overall solution is a common experience
for cross-functional teams -- both internally and with clients.!
Participants passionately believe that design thinking drove
action more effectively than other methods. Given sufficient
time and opportunity, teams experience a “boomerang” effect
as their initial testing of hypotheses and prototypes result in
increasingly powerful results. The cumulative effect of
building on previous learning exponentially improves each
iteration. A design thinking approach is more enjoyable,
results in better work, and improves relationships. !
!
Find and share design thinking output examples widely:
artifacts, captures, final deliverables!
Show your work in progress often and ask for feedback—
people support what they help build!
Drive toward action!
Do whatʼs right for the work!
!
QUALITY!
THEME01!
HEARING! THINKING! DOING!
The State of Design Thinking: Portland Edition!
6. EXPERIENCE
02!
State of Design Thinking: Portland Edition!
Design thinking is
experiential.
7! THEME 02: EXPERIENCE! The State of Design Thinking: Portland Edition!
7. 8! THEME 02: EXPERIENCE!
“Until you see or witness it itʼs very hard to describe in
advance—a full, day-long experience is the best way to ʻshow
the valueʼ” !
!
“There is a “transformation” experience that happens in a
design thinking session”!
!
“Thereʼs a ʻmagicʼ to good collaboration”!
!
“Project kick off meetings are now more like workshops”!
!
“Start with insights directly from user, remove your
assumptions, act with empathy, prototype, fail fast, use
multiple discovery modes and co-create”!
!
“Itʼs a process/methodology, not something you buy”!
!
One common theme is that the value and experience of
participating in a design thinking session is difficult to
describe in advance. !
Creating a space for the experience to happen, in order to
lead to more fruitful collaboration, is a fundamental aspect of
design thinking methods and practice. !
Critical to this capability are participants who are curious,
willing to engage, and be transparent about their success—
and failures.!
Individuals may be willing to “opt-in” and participate fully but
can be locked out of the opportunity by organizational culture,
project approaches, or uncertainty as to how to encourage or
successfully operate in that mode. !
Once experienced, however, nearly all participants described
a design thinking approach in terms such as magical,
transformative, or valuable.!
!
Create opportunities to participate frequently—default to
including, not excluding!
Document and share session activities and results widely:
video, images, visual diagrams, sketch notes, capture
documents!
Everything is practice—planning, creating, exploring,
designing, developing, delivering!
EXPERIENCE!
THEME02!
HEARING! THINKING! DOING!
The State of Design Thinking: Portland Edition!
8. VALUE
03!
State of Design Thinking: Portland Edition!
The value of design
thinking is not always
apparent (tothe
uninitiated).
9! THEME 03: VALUE! The State of Design Thinking: Portland Edition!
9. 10! THEME 03: VALUE!
“A room full of executives all day gets to be a very expensive
meeting”!
!
“There is a cumulative benefit/effect to this approach: it might
be harder/take more time in the beginning but down the road
that work will pay off in faster/better solutions”!
!
“Sometimes you gotta go rogue and “steal” the time to
research or (re)define the problem – and then show the client
what you did”!
!
“If somehow there was a way to demonstrate the value to the
business side (finance, HR, marketing, etc.) perhaps we
could structure projects/approach in a more “design thinking”
way”!
!
“Research is almost always skipped (clients struggle, wants
to see things sooner rather than later)”!
!
“Access to research/knowledge/resources is often limited”!
!
“Finding a balance between managing the process (time,
resources) and giving the team the space to do the work”!
!
“Weʼve never had a single client tell us a design thinking
workshop was a ʻwaste of timeʼ”!
Managing team and client expectations are major challenges
to operationalizing design thinking. Frequently cited is buy-in
from leadership and stakeholders unfamiliar with the
approach. Typically from disciplines tasked with management
including client stakeholders, team leads, accounts, sales,
and project management. !
To generate greater value, some participants admit to
seeking “forgiveness rather than permission” in their
approach.!
To those unfamiliar with it, design thinking can be seen as
risky. They often resist adopting the methods or try to
mitigate the risk by reverting to more familiar approaches. !
For example, the perception is that limiting access to
resources can reduce cost and time risks—while experienced
practitioners know that increasing access to resources such
as research, knowledge, and subject matter expertise is
highly beneficial to generating greater value. !
!
Build a business case file to capture approaches and the
value generated as a result!
Ask for direct testimonials from everyone: participants,
stakeholders, leadership!
Encourage discussion about concerns, constraints, practices,
methods, and tools!
Do a simple-but-explicit “post-mortem” at the end of every
session (what worked? what would you change?)!
People know what they need—give them as much as you can!
VALUE!
THEME03!
HEARING! THINKING! DOING!
The State of Design Thinking: Portland Edition!
10. CULTURE
04!
State of Design Thinking: Portland Edition!
A culture of empathy,
iteration, and acceptable
failure is critical to a
successful design thinking
environment.
11! THEME 04: CULTURE! The State of Design Thinking: Portland Edition!
11. 12! THEME 04: CULTURE!
“Works best when the whole process (from business
development through delivery) is transparent”!
“Corporate America is NOT doing it well (even big
consultancies--they think innovation is something you can
buy. Itʼs not, itʼs a process not an outcome)”!
“It works best with an “all hands on deck” approach”!
“Itʼs very hard to “change modes” – if clients see you as one
thing, itʼs hard to get them to see you as another (the best
way to make that change is through the work itself)”!
“Freedom to fail in the room / “going back to the drawing
board” is acceptable (not being right in the room).”!
“How do you bring design thinking into an organization?”!
“There are different levels of “fail”: in front of peers, in front of
clients, big groups, small groups”!
“Thereʼs a difference between an individual willing to do
design thinking and an organization that is willing to permit it”!
“Clearly defining roles and responsibilities (including the
client) is critical”!
CULTURE!
THEME04!
HEARING! THINKING! DOING!
There is wide acknowledgement of a “spectrum of culture”
from operating in “expert mode” (most common) to operating
in “collaborative” mode (most desired, but least common).!
Cultural challenges are viewed as obstacles to creating a
more collaborative environment. Those obstacles are often
expressed as “things to change” to provide more opportunity
to create elegant and powerful solutions.!
The value of that opportunity is clear and deeply desired by
practitioners. !
There is a strong sense that the root cause of many
obstacles is that people hesitate to operate more
collaboratively as a result of cultural constraints including:!
Seek first to understand, then to be understood!
Model appropriate behavior (for example, be willing to fail)!
Ask as many questions as you answer!
Build the culture you want!
“Yes, and…”!
“How might we…”!
• fear of being perceived as not doing your job!
• poorly understood methods or tools!
• people who donʼt opt-in to the approach!
• lack of understanding of roles and responsibilities!
• projects hijacked for logistics reasons (budget, time, etc.)!
• lack of organizational support for the methods and tools!
The State of Design Thinking: Portland Edition!
12. CURIOSITY
05!
State of Design Thinking: Portland Edition!
Tools, tips, tricks, learning
and practice resources.
13! THEME 05: CURIOSITY! The State of Design Thinking: Portland Edition!
13. THEME 05: CURIOSITY!
“You absolutely must be curious”!
“Creativity is an exploration”!
“Where CAN I learn more?”!
“Iʼm not sure I have a common understanding of what we
mean by ʻdesign thinkingʼ”!
“Please let me know what I can do to help”!
“Why isnʼt there an organization in town focused on this?”!
“I wish there were more events to teach people the tools”!
“I wish I had more time to learn…everythingʼs moving too
fast” !
CURIOSITY!
THEME05!
HEARING! THINKING! DOING!
Share with others!
Actively seek out collaborators!
Curiosity was the most frequently cited characteristic of
people who learn well. Resources for learning, however, are
either unknown or a challenge to find. Participants
consistently expressed a desire for more formal workshops,
events, or organizational support. !
Examples spanned a wide range from more well-known and
formal programs, such as the Institute of Design at Stanford
(d:school) or XPLANEʼs Visual Thinking School to informal
sources, such as design blogs or various threads on the
popular site Reddit (known as “subreddits”).!
The value of being a “T-shaped” person who exhibits a wide
base of knowledge in many areas combined with deep
expertise in one or two disciplines was often cited. !
Nearly all participants described themselves as self-taught
and volunteered to help others learn, contribute to a
community of practice, or participate in workshops and
events. !
!
14! The State of Design Thinking: Portland Edition!
14. METHODOLOGY & APPROACH
This report contains actual findings from real people. We collected data
from more than 45 individual contributors representing nearly two
dozen organizations & disciplines through focus interviews, multiple
working sessions and an online survey.!
!
Everyone was given an opportunity to contribute anonymously.
Participants who opted-in to be identified as contributors are listed in
the aggregate.!
!
We recognize that the methodology of our inaugural report influenced
the results. By sourcing participants from our personal and professional
networks, our close colleagues and peers are naturally pre-disposed to
a “pro-design thinking” attitude.!
!
As design thinking becomes more broadly used, we plan to source
client-side input for added diversity in future reports. We look forward to
exploring and sharing more perspectives as the community continues
to grow.!
AFTERWARD!
AFTERWARD!
15! The State of Design Thinking: Portland Edition!
15. CONTRIBUTORS & PARTICIPANTS!
Dino Citraro!
Jodi Sweetman!
Dave King!
Roel Ulners!
Sara Mesing!
Stephanie Gioia!
Matt Morasky!
Adam Hoffman!
Laura Allen!
Sada Naegelin!
Christian Bayley!
Amy Santee!
Jeanne Turner!
Heather Penner!
Matt Cannell!
Martha Koenig!
Cary Otto!
Erica Hassinger!
James Macanufo!
Keiran Lyn!
Producers, Project Managers, Recruiters, Business Development, Strategists, Senior Executives, Managers, Directors, CEO/Owners, Creative
Directors, Senior Art Directors, Designers,VP of Client Services, Operations Directors!
Barbara Holmes!
Jason King!
Erica Dillon !
Armando Manalo!
Glenn Scott!
Patrick Ezell!
David Hughes!
Betsy Reed!
David Shaw!
Ash Shepard!
Denise Ransome!
Scott Smith!
Debbie Shaw!
Verne Linder!
Bryan Howarth!
Tim Haskins!
Tom Williams!
Kellee Jackson!
Ben Cerezo!
Khris Soden!
CONTRIBUTORS &
PARTICIPANTS
ACKNOWLEDGEMENTS!
CONTRIBUTORS & PARTICIPANTS ACROSS DISCIPLINES INCLUDED:!
16! The State of Design Thinking: Portland Edition!