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Design Thinking
Renny Wijayanti
Dept. Knowledge Management, Product Division
at Bukalapak
2
3
4
Case Study Seeking to Innovate: Jeff vs George
5
Business vs Design
6
Top Organizations Granted U.S. Patents in 2015
7
What is Design Thinking?
8
What is Design Thinking?
Design thinking is an approach to problem solving that combines insights,
ideas, and tools from the fields of engineering, design, business, the arts, and
the social sciences. 9
Design Thinker
Personality Profile
Strictly Confidential 10
Empathy
Integrative
Thinking
OptimismExperimentalism
Collaboration
11
IDEO “Innovative Design Company”
12
IDEO: Shopping Cart Project
13
Design Thinking with Elementary Students (1st grade)
Design Thinking Process
14
ThankYou

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Design thinking

Editor's Notes

  1. Action by analysis
  2. https://www.youtube.com/watch?v=pXtN4y3O35M
  3. Empathy We can imagine the world with multiple perspective. Those are colleagues, clients, end users, and also customers. By taking a people first approach, design thinkers can seek a solution that are desirable. Great design thinkers be able to observe the problem just for a few of minutes. 2. Integrative Thinking Great design thinkers not only thinking of analytical processes, but also the ability to see all of significant. 3. Optimism They assume no matter how challenging the constraints of a given problem, at least one potential solution is better than the existing alternatives. 4. Experimentalism Significant innovations don’t come from incremental tweaks. Design thinkers pose a hypotheses and explore constraints in creative ways that proceed in entirely new directions. 5. Collaboration Many of design thinkers have significant experience in more than one disciplines. The people who work are can be from multiple disciplines, for example : engineers, marketers, anthropologist, industrial designers, architects, psychologist, etc.
  4. Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world. He participates in the World Economic Forum in Davos, Switzerland. https://www.youtube.com/watch?v=GYkb6vfKMI4
  5. https://www.youtube.com/watch?v=M66ZU2PCIcM
  6. https://www.youtube.com/watch?v=hvqST2ggvA0
  7. https://www.youtube.com/watch?v=qyoZTUGzdGY