This document outlines an action learning course that teaches design thinking. The course objectives are to help participants unravel challenges and co-create solutions by discovering customer needs, transforming insights into ideas and designs, enabling co-creation, and learning early stage testing. It defines design thinking as a problem-solving method that involves interdisciplinary collaboration to innovate. The document provides frameworks and tools to apply design thinking, such as role playing and developing empathy, and explains how design thinking can help businesses innovate, differentiate their models, and focus their efforts.

1. August 2014

2.  Intro and objectives
 What is Design Thinking?
 Identifying challenges – understanding principles and mind-sets
 Frameworks from around the world to use when applying design thinking
 Tools in action – co create to innovate

3. This course is an action learning experience that help the participant learn to
unravel messy challenges and co-create innovative solutions.
The course objectives are to embed design thinking in teams for individuals to:
 Discover new ways of connecting to users and/or customer needs
 Transform insights and data into actionable ideas and good design
 Set-up a conducive working environment to enable co-creation
 Build an appreciation of the mind-set needed to unlock opportunities
 Learn about early stage testing to accelerate learning (and reduce risk)

4.  Design is about the process of making or doing something new. It
is not an attribute, it is fundamentally about action.
 Design thinking is a problem-solving method or an exploratory
process that involves interdisciplinary synergy to innovate

5. “Design is not a one stop vaccine; it’s an innovation fitness program that puts
an organisation at the top of its game” – Heather Fraser
Design thinking is a problem solving framework that embraces design principles to
derive desirable results. It is a process that is needs focused that aims to deliver
feasible and viable outcomes.

6. “Design is human centered.
It may integrate technology and economics but it starts with what humans (or any
subject) needs or might need, what makes life easier or enjoyable …
The best designers match necessity to utility, constraint to possibility, and
need to demand.”
(Brown,2009)

7. Responding to change is not news to seasoned entrepreneurs.
The true entrepreneur thrive on this ever-
changing environment and relish its challenges.
Being nimble and responsive offers a
decided competitive advantage.
With today's technology you can gain
advantage,and compete far more effectively.
Add a bit of tenacity, endurance and dedication for flavour 

8.  Spaghetti Game
 Role Play
 Experience Walk-through
 Persona review
 Empathy development exerecise

10. 1. Shop in store
2. Order on-line
3. Shoes delivered from
another country
Chris Kyvetos: Creative Director

11. Designing your business and thinking out-of-the box

12.  Building a user-centred empathetic culture and teamwork
 Innovation in your business, in your product and/or your service
 Morphing into the Experience economy (Service design)
 Business model differentiation and competitive advantage
 Learning where to focus / cutting development costs / lowering risk

13. * IDEO Human-Centred Design (HCD) Design Process

14. Design Council (UK) in 2005

15. Stanford Design School Design Process

17. Design Works (Fraser)

18. Exercises