This magazine cover features Adele taking up most of the space. It suggests she is well-known enough to sell magazines on her name alone. The bold red masthead and text stand out against the pale background. Only including one large image of Adele indicates the magazine is targeting an older audience that doesn't need many pictures to stay engaged.
The Florence + The Machine magazine cover also suggests an older audience through its minimal text and single artistic image of Florence. Her sophisticated pose and the magazine's simple color scheme present it as trendy without being overcomplicated.
Drake is featured in grayscale on the third magazine, making him the main selling point over the additional text. Its blend of muted and
As presented on February 9, 2015 at Interaction 15 in San Francisco.
Video of talk: https://vimeo.com/122052064
A mission is that which gives us purpose. In movies and books, the entire plot generally centers around the protagonist's mission. In real life, however, we often limit our understanding of "mission-driven" work to charities and non-profits. In reality, every designer can seize the opportunity to do work with greater meaning.
This talk is a practical guide to defining and understanding the mission that your work serves, whether you design for a tiny non-profit or the largest technology company. We'll look at successful examples of mission-driven design from both the non-profit and commercial sectors, and discuss methods for infusing this perspective into your own work. Ultimately, this session will give you the tools to become more purposeful
in everything that you design.
Designing The Listening Experience: The Making of NPR OneDaniel Newman
As presented on October 6, 2015 at HOW Interactive Design Conference in Chicago.
NPR One is a personalized audio experience designed to be heard. If we are doing our job well, then you likely aren’t even looking at your device. But being out-of-sight creates a unique set of constraints for building a mobile app. How do we craft an experience for that is audio-first? How do we design interfaces that are simple, content-first, and easy-to-understand, even if they're only used once in awhile? And how does the team work to evolve the experience and add new features while avoiding bloat and retaining the focus that is the hallmark of the app?
In this session, l'll discuss the evolution of NPR’s new digital radio platform, from inception to obstacles to examples of interactions built for listening. I'll talk about team dynamics and process, user research and A/B test findings, and delve into the paths not taken. Ultimately, you'll be able to learn from our successes and missteps as we continue to build the ultimate audio news and storytelling experience.
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2. Masthead – This is used at
the top, left of the screen so Adele is taking up most of the
that readers know straight cover which suggests that she is
away what magazine they well known enough for her to be
are reading. They also use a able to take up the whole
a bold red to make it stand cover, and that people will want
out against the pale to buy it just for her. Adele also
background and against the takes up a little of the
model (Adele). masthead, which again suggests
that she is well known
enough, also that the magazine
The 300th issue is in a gold
itself (Q) is well known enough
bubble, it is the only text
for some of it to be covered and
bubble done this way which
that it is still recognizable.
makes it stand out more
against the other text
surrounding it. It is also at
eye level for us as a reader Adele is in a medium shot pose,
and with Adele, this is done looking directly at the camera
so that once you’ve looked maybe to suggest confidence
at Adele the main sell you and to suggest to the reader
look at this piece of text. that she’s talking to them.
Then use the same bold red
to make certain sell lines
stand out more than the rest
All of the text is in upper case,
of them. Also the colour of
trying to get that everything is
the text is very basic (red,
important, however the main
black, white and gold),
sell line is the biggest text,
however they are very bold
which suggests it is the most
colours that appeal to that
important.
specific audience type as it’s
not overcomplicated,
suggesting that it is for an Another thing which suggests that it is for a teenage plus audience is that it only has one image, which takes up
older audience rather than most of the magazine cover. If it was for a younger audience it would have more pictures and different text
to 12 year olds. styles because a younger audience needs more things to keep them entertained and to stop their minds from
wondering to another magazine. However this magazine has only a few sell lines and colours as the less things
that are going on the generally the more trendy the magazine is to the audience.
3. Another thing which suggests that this is for an older audience is
that it is Florence on the front cover of the magazine. In her
songs she talks about ‘My boy builds coffins he makes them all
day. But it's not just for work
Masthead at the top, left
and it isn't for play’,
of the cover.
something that a younger
White, bold, thick, block
audience shouldn’t be
name, so it stands out
listening to.
against Florences’ red
hair.
Text isn’t everywhere on the
The main sell line is to cover. It has only minimal text
the left of the image which suggests again that this
and is lower down image is very sophisticated. It
than the other sell also suggests that the reader
lines which may doesn’t buy the magazine
suggest that it doesn’t because of its content but for
matter what Florence its name(NME). Text is placed
has got to say, and that above, to the right and to the
she is famous enough left of Florences face so that
to just be known with her face is framed, so that you
an image of her face. look at her (the main image),
rather than at the text first.
Florence is made to
stand out against the
On this magazine cover
rest of the text and
there is only 1 image which
image, as it is the only
again suggests that it is for
one that is
an older audience which
dark, making it suggest
don’t appreciate lots of
that because it’s the
things going on in there
one thing which
magazine.
catches your eye the
most it is the most
important part of the Simple white, black and red background colours. Not overcomplicated so it still looks sophisticated to
magazine. the audience. It keeps to the magazine conventions as many music magazine use these three colours.
4. Because the magazine logo is in colour and the main image isn’t in colour it is
put across that the magazine itself is actually the main selling point of the
Masthead is at the top of magazine and not the main image.
the cover, sticking to
magazine conventions.
However this magazine Another way in which this
doesn’t really stick to magazine cover is different
ordinary conventions as the to many others is that the
text has coloured circles in Drake (the main image) is in
them, something that isn’t greyscale. Usually magazines
usually done in the tend to have their images
magazine world. However very bright with bold colours
this makes the magazine which make that specific
even more recognisable to magazine stand out against
the reader, as other music the rest, however this
magazine won’t have this magazine will stand out
type of logo. more because the main
image isn’t bright.
Text on music magazine
covers are usually white
on a colourful The magazine cover
background, however on suggests it is for an older
this magazine they have audience as it only has little
used white text on a text to go with the image.
grey background so that
it keeps to the main
colours of the magazine. It also has only a 3 main
They also may have colours (black, white and
done this because they green), this again suggests
want the main selling that it is for a sophisticated
point for the magazine audience, however it also
to be Drake, not the has red, yellow, bright blue
other sell lines. and green so it also suggests
that it has content younger
audiences would enjoy.