The document summarizes a magazine article about rapper Drake. It describes the layout, style, and design elements used throughout the article and magazine pages. Key points include the use of sans-serif font to appeal to a young audience, divided columns and pull quotes to draw the reader in, consistent branding elements like the magazine barcode, and photos of Drake representing his music but also breaking stereotypes. The document analyzes how the magazine's stylistic choices help tell the story and engage the target readership.

1. The question is put in different
colours; yellow could represent the
bright side whereas, the black font
could represent the dark side with The magazine title is covered
words used such as ‘curse’. by the artist which could
suggest that its well known
and doest need to reveal the
The facial expression on Lil name.
Wayne’s face seems moody
and angry suggesting the
main topic could bring
frustration to him.
The font is big, bold and
a bring colour to engage
the audience attention.
Pointing at the quote he
stated which
immediately makes the
audience read the main
story of the issue.
Other news shown to fill
in readers on what the
issue contains by just
looking at the front
page.
Barcode issued with the magazine
to make sure people can purchase Wearing a black suit connotes that
the item. he’s dressed for formal outings
such as a funeral which goes well
with the quote to his right.

2. By saying its exclusive it means
this story cannot be found
anywhere else which intrigues
the reader. And means that if the
want to know they story they
have to purchase the magazine
which is another selling factor.
The bold font and the
Even though you cannot
explanation mark used
clearly see the full name of
emphasise a sense of urgency
the magazine you still know
into reading the article.
the name as it is a very well
known magazine.
The secrecy lures the
potential buyer into wanted
By analysing the expression on his to know what the ‘untold
face particularly his eyes you can story’ really is.
see that the story is probably quite
serious which adds to the selling
factor of the story which drags in the
consumers.

3. A big ‘V’ in the background as a emblem of the
magazine which is in a darker shade to the
rest of the background to make it obvious to
the reader its there.
This part shows the reader
Even on the contents page the
what features in this issue
magazine title is shown.
of the magazine. The font
However, its much smaller, bold
is small with sub headings
and in a black font to ensure it
for each story. Also it is
stands out.
written in white to make it
stand out from the maroon
background.
The format of the word contents
is unusual and the colour white
is used to contrast with the rest
of the page an make the word
stand out.
The man is represented as a ‘thug’
by all the jewellery he’s wearing
and which suggests he’s rich.
Also, on one of he’s chains it
shows a man wearing a balaclava
with ‘goon’ written on his forehead
which portrays the man as a
Another sub heading about fashion gangster. This also suggests the
the writing is also written in small audience of this magazine are into
and white font to make it obvious to the rap/hip-hop genre.
the reader its there.

4. A grey colour scheme is
used, with the only real colour
being the heart being placed
from the mysterious looking
hand from behind Kanye’s The word ‘contents’ is laid out with a
back, as its the only colour on bold and striking effect. This way of
the spread, the eye is instantly presenting the word is continued
drawn to this point, as its a throughout the contents
heart, it connotes to spreads, which allows the reader to
love, which could raise the establish the magazine’s iconic style.
idea that maybe the issue
contains details about Kanye’s
personal love life. The clothes which Kanye is wearing
are classed as fashionable in
The background is today’s world, and this gives the
plain, which draws the main message that Vibe magazine is not
focus of the reader towards only a magazine about music, but
the front, being Kanye. The also about other things such as
background does however fashion.
have an important role in this
spread as it has the letter ’V’
half hidden. Even though its
half hidden it still shows that
The layout of the page makes the
this page is from Vibe
reader’s job easier as it gives clear
magazine.
an concise information with no
waffle. The information given is
just a highlight of what’s actually in
This page is using a famous the magazine, and gives the
music artist, Kanye reader a taste of what’s to be
West, as people will expected.
generally recognise him an
be intrigued as he is
featured.

5. The article is about a newly successful artist, Drake.
The article begins with a drop cap which follows the
style how a magazine typically starts. The first line
of all paragraphs are indented, this is done to give a
certified and proficient look. The body text doesn’t
follow the conventional font, as Vibe are using sans-
serif. This is because the magazine appeals to a
young and contemporary audience where sans-serif
is preferred. Sans-serif is the house style for the
majority of the magazine, so they continue to use it
to keep their iconic look. Another reason is that
Drake is a new modern artist and that is the same
as what sans-serif text delivers, so they feed off
each other giving the greatest overall effect.
On the second page the article is divided into three columns There is a pull quote at the top of the page highlighted in red.
which follows the traditional code of many top magazines. A This is enlarged to draw the audience in and make them read
baseline is also used , this where each column finishes inline on. It is the first piece of information that catches the readers
with each other. This keeps the article looking consistent and eye, the words gradually get larger in this quote which
easiest to follow. In terms of mise-en-scene, picture of Drake emphasizes and makes it clear what he is saying. The house
on the right represents him as a conventional Hip Hop and style is continued with the use of the Vibe bar-code in the top
R&B artist as he is in the music studio wearing over-the-ear right hand corner, this was mentioned in my contents page.
headphones. The medium shot on the left breaks the The repetitiveness of symbols like this increases the stability of
stereotype of the genre, Drake is wearing his casual clothes. the magazines’ content as the audience becomes familiar with
The image takes up half of the page and uses the black it and will recognise it in the future. The image on the right is
background to brighten Drake up and make him the centre of captioned which tells the reader where Drake is and gives
attention and un-missable with a glance. credit to the photographer.