This magazine cover targets older teenagers and young adults interested in music and celebrity culture. The masthead uses contrasting colors and fonts to stand out. The main image features the popular singer Rihanna looking directly at the viewer, signaling she is the key selling point. Additional coverlines promote other featured articles. The photography, colors, and typefaces create a cohesive house style that appears serious yet entertaining to appeal to its target demographic.

1. Salford City College Ryan Denner
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead -------------------------------------------- Target Audience
The masthead is the largest text on the page so The main target audience is older teenagers and, young
stands out from the rest. It is in a contrasting colour adults as they are most likely to be fans of the coverstar
from background which makes it easy to read and, and, be interested in the articles featured within about
noticeable. The colours used and, the font fit into technology. The magazine has a large demographic and will
the house style. Different colours are used in the probably appeal to both genders as, males will like the
centre of the letters to make it look different and, appearance of the cover star while females are more likely
fun suggesting what the magazine will be like inside.
to be fans of her music.
This appeals to the audience as that’s what they
The target audience would want the magazine to be a
want from the magazine. It is seen in the Main image
source of entertainment, while still finding out information
background to main image suggesting the main
The mainarticlesuses direct address as the model is looking
from the image featured.
image is a bigger selling point than the name of the
straight at the audience almost pleading with them to buy
magazine.
it. It is placed in front of the masthead showing that she is
Colour very important for sales to the magazine and, that she is
The main colour used is red which makes the cover main reason people will buy it. She is dressed quite
stand out from others and, again makes it look fun
elegantly suggesting that the article may touch on serious
and, interesting to read. The red could also connote
issues. The image makes her look attractive appealing to
she will talk about romance and, her relationships in
the male audience.
the article. Black is used as the primary colour for
the background suggesting that there is also a
Photography Lighting
serious side to the article, which is backed up by the
main coverline. It suggests she may be talking about
The red used during the photography connotes love and,
a darker side of her life. also danger suggesting some of the themes the article may
be about. Rihanna is viewed in high key lighting in the
Model credit foreground making her stand out while the background
The model credit is in a large font in the centre of uses low key lighting and, features roses which again
the page suggesting the star featured is very popular connote love and romance. The background images are
and well known, so people will instantly be drawn to faded so they don’ blend with the foreground image.
the magazine. The model credit is in white texts so,
matches the house style although the lettering is Typefaces
italic so, it stands out from the rest of the writing. It The typeface used fits into the house style and, the same
suggests the star is innocent and, peaceful. font is used throughout. White is used for most of the text
suggesting the writing inside won’t be difficult to read and,
Coverlines
The coverlines are used to inform the reader the
will be simple and, plain. The font looks professional
other major articles featured within the magazine to showing that it is a serious magazine featuring serious
encourage them to buy it whether they like the articles.
Main cover line
cover star or not. These show the readers that it’s The main cover line informs the reader what the main article
not just music articles featured in this magazine House Style
topic is going to be about and, makes them want to buy the The house style uses text that looks professional throughout which, appeals to
although not is the main topic so the audience know magazine to find out what has happened. It suggests the
what they are getting. They follow the white and, the target audience because they can see it will be a serious interview inside.
interview inside will have facts about Rihanna that people never The main colour scheme is white, red and black suggesting it will be easy to
black colour scheme and, the font matches the rest knew before. The text and, font use again match house style
of the house style and looks professionally made. read, and the article may talk about romance and the bad times of the stars life.
giving the magazine a professional look.