1. DAWN M. KOENIG
341 Wood Beach Drive | Santa Rosa Beach, FL 32459 | 918.497.6888 | dkoenig931@gmail.com
SUMMARY
HIGH PERFORMANCE EXECUTIVE - Excellence, not average, is my leadership philosophy and foundation of my achievements
spanning a 27+ year career, withfocus inthe hospitality industry and 2+ years inresidential real estate sales. Whether it’s
managing teams, leading project groups for the launch of a new hotel brand, or overseeingthe growth of key measurements
such as sales, revenue management and customer service, I find opportunities to build upon my and others natural strengths
to succeed. Witha notable record of results and lifelong appreciation for strategy and problem solving, I am a builder of
relationships and enjoy leading others both inside and outside of an organization.
SELECTED ACCOMPLISHMENTS
- Oversee sales, revenue management, and all aspects of sales andoperations for both hotel level teams and
corporate teams to ensure revenue and market share maximization for franchise partners, management companies
and owners.
- Project Lead for design and repositioning of lobby and suites for the Homewood Suites by Hiltonbrand - associated
budget of 5 milliondollars.
- Key role in the Brand launch, Home2 Suites by Hilton. Responsibilities include conceptualization to all details of
opening of the first hotel. Toinclude design, brand pillars and standards, employee training, sales andmarketing.
- Creator of brand service culture and associated training for both Homewood Suites and Home2 Suites by Hilton.
- Leader of awardwinning Brand Performance Support team measuredthrough GallupOrganization (4years
consecutively).
PROFESSIONAL EXPERIENCE
Real Estate Associate, Keller Williams Realty 11/1/2013 — Present
Tulsa, OK & Destin, FL
- Over 80 closed transactions during period of November 2014-April 2015.
- Certificate of Recognition of $1,000,000 in sales for first quarter of 2016.
- Accomplished buyer’s agent and listingagent.
- Twotime BOLD graduate (Advanced Sales Trainingw/ Keller Williams).
Vice President, Brand Performance Support, Homewood Suites by Hilton, 7/1/2005 — 8/1/2013
Home2 Suites by Hilton
Memphis, TN
- Responsible for development of business plans, strategies, and budgets to support both short and long term goals of
the brand. Including recognizing trends to develop initiatives todrive revenue, improve market share, improve
product quality and service, ultimately building brand loyalty with external customers and franchise partners.
- Led lobby redesign project for Homewood Suites – TAKE FLIGHT – to include management of $5M budget, all
outside design agency partners and details from conceptual to first hotel prototype.
- Redefined Pre Opening Process with use of “team sites” and comprehensive online checklist to promote both a
smoother transition from pre-opening to open hotel and quicker “rampup” to 100% market share.
- Developed ongoing strategies and programs used by the Brand Performance Support regional team to promote
improvement inhotel profitability, customer loyalty and quality. Developed Homewood Suites by Hilton service
mantra of “OPOG – Outrageously Pleasingour Guest”, later used for Home2 Suites by Hilton. Initiated and executed
use of iPod videos into the training curriculum of 300+ Homewood Suites hotels.

2. - Measured by The GallupOrganization for overall satisfaction from owners, management companies and hotel
General Managers, the Brand Performance Support team ranked highest in satisfactionfor three consecutive years
among all other HiltonWorldwide Brand Support Performance organizations.
- Maintained a two year position as part of the “launch team” for Home2 Suites by Hilton withresponsibilities of initial
brand design, brand prototype, standards, sales and revenue management strategies, training and owner
satisfaction. First hotel opening inFayetteville, NC.
- Playedkey role as #2 on the brand team and as a member of the Brand Executive, Brand Commercial Focus Group,
and Owner Advisory Council.
SeniorDirector, Field Sales and Marketing, Embassy Suites Hotels/Hilton Worldwide 2002 — 2005
Memphis, TN
- Managed sevenmember team of regional Sales andMarketing Directors withemphasis and accountability for
revenue and market share growth and performance. Team reached highest level of customer service satisfactionin
2003.
- Instrumental in identifying, retooling and deployment of new consultation process for regional team– as of July 1,
2004, increased number of hotel consultations by 50%.
- Accountable for department budget, showing a cost savings intravel by 3% year-over-year.
- Participated insales training and other presentations to various levels of owners and company executives.
- Instrumental in development and final launch of key brand initiatives such as Embassy Suites Bedding Collection and
The Embassy Way Trainingprogram.
Director, Field Sales and Marketing, Embassy Suites Hotels, Hilton Worldwide 2001 - 2002
Memphis, TN
- Provided overall sales, marketingand operations support for 30 hotels, including all those in pre-opening phase in
both the US and Latin America.
- Created and maintained Embassy Suites Hotels Brand Standards Manual.
- Facilitated Regional Sales andGM Training.
Director, Quality Assurance, Hilton Worldwide (formerly Promus Hotel Company) 1997-2001
Manager, Quality Assurance, Hilton Worldwide 1990-1997
General Manager, Homewood Suites by Hilton, Boulder, CO 1990-1993
Assistant General Manager, Homewood Suites by Hilton, Irving, TX 1987 - 1990
ACTIVITIES/ASSOCIATIONS/EDUCATION
- Board of Directors, Books for Kids, New York City, NY
- Learning Council Member, Hilton Worldwide Learning Council Memphis, TN
- Volunteer, Habitat for Humanity, Memphis, TN
- The National Association of Professional Woman
- Oklahoma State University