This resume summary provides information on Ekta Singh's education, work experience, skills, and extracurricular activities. She has a B.Tech from IIT Roorkee and work experience as a Data Scientist and Analyst. Her skills include Python, R, SQL and machine learning techniques like supervised and unsupervised modeling. She was also involved in inter-IIT basketball.

1.
Ekta
Singh
E-mail: ektaasingh18@gmail.com Contact No: +91-9920616408
ACADEMICS
Examination
Board/University
Year
Grade
Graduation
(B.Tech)
IIT
Roorkee
2013
80%
Higher
Secondary
CBSE
2008
87.6%
Secondary
CBSE
2006
94.6%
PROFESSIONAL
EXPERIENCE
Data
Scientist
Tickled
Media
(Singapore
&
Thailand’s
largest
parenting
platform,
reaching
over
6M
parents
monthly)
[Apr’15-­‐present]
Article
Recommendation
Engine
• Led
development
&
implementation
of
hybrid
recommender
system
based
on
articles’
attributes
and
users’
reading
history
• Personalized
recommendations
increased
user
engagement
rate
by
~170%
and
email
newsletter
click
through
rate
by
~60%
User
Persona
Estimation
• Created
user
database
based
on
their
reading
history
and
user
provided
information
like
parental
status
• Built
supervised
multi-­‐class
classification
(extreme
gradient
boosting)
model
to
predict
parental
status
of
a
new
user
• Achieved
weighted
F1
(weighted
average
of
precision
and
recall)
score
of
0.75
User
personalization
for
Q&A
platform
• Leading
development
of
neural
network
based
model
(doc2vec)
to
suggest
similar
questions
from
a
bank
of
~20,000
questions
• Built
supervised
topic
model
(labeled
LDA)
to
auto
assign
key
tags
to
questions
for
better
personalization
• Working
on
news
feed
personalization
based
on
topics
followed,
questions
user
has
answered/liked,
recency
of
the
content,
etc.
Analyst,
Financial
&
Insurance
Services
[Apr’14
–
Apr’15]
Fractal
Analytics
(one
of
India’s
top
analytics
firm
specializing
in
predictive
analytics
and
decision
sciences)
Price
Elasticity
Modelling
for
a
leading
US
insurance
firm
• Developed
price
elasticity
framework
to
determine
impact
of
rate
change
on
policy
attrition
&
cross
selling
• Built
ensemble
of
classification
(gradient
boosting)
and
regression
(linear)
models
to
predict
realized
profit
• Model
results
helped
in
determining
key
drivers
of
attrition
and
cross
selling
• Achieved
RMSE
of
2.5%
in
out
of
time
test
sample
&
Net
Promoter
Score
(NPS)
of
4/5
Credit
card
performance
analysis
for
a
leading
New
Zealand
bank
• Deduced
transaction
growth
trends
by
performing
domestic
vs.
cross
border,
channel-­‐wise
&
market-­‐segment
wise
analysis
• Provided
key
insights
and
recommendations
on
growth
factors
Business
Analyst
[May’13
-­‐
Apr’14]
Sodel
Solutions
(worked
for
US
based
partner
firm
Seven
lakes,
an
Oil
&
Energy
data
consultancy)
Acquisition
data
analysis
for
a
major
US
Oil
&
Energy
firm
• Created
ETL
mappings
for
automated
integration
of
financial
data
with
ERP
database
(1,500+
tables,
1M
data)
• Led
a
team
of
3
developers
&
2
QAs
in
establishing
data
validation
&
integration
infrastructure
SKILLS
&
TOOLS
• Languages:
Proficient
in
Python,
R,
SAS
and
SQL
• Platform:
Experience
with
Linux,
SQL
and
NoSQL(Mongo)
databases,
MS-­‐Excel
• Techniques:
Supervised
(Linear
&
Logistic
regression,
Decision
Trees,
Neural
Networks)/Unsupervised
Modelling
(Clustering),
Generative/Topic
Modelling
(LDA,
LLDA),
Text
Analytics
&
NLP,
Matrix
Factorization
(SVD,LSI,PCA)
• Certifications:
Statistical
Inference,
Regression
Modelling,
Machine
learning,
Probabilistic
Graphical
Models
(ongoing)
EXTRA
CURRICULAR
ACHIEVEMENTS
Inter-­‐IIT
Basketball
[Jun’09
-­‐
May’13]
• Member
of
the
Gold
(IIT
Delhi’10)
and
Bronze
(IIT
Kharagpur’11)
winning
team
in
Inter-­‐IIT
sports
meet
• Represented
IIT
Roorkee
in
2nd
State
Level
basketball
tournament,
Uttrakhand
Senate
Member
in
Students
Affair
Council
(SAC)
[Aug’09
-­‐
Apr’10]
• Elected
by
over
200
students
as
hostel
representative
in
students
affair
council
(SAC)
of
institution
• Administered
hostel
activities
and
led
a
team
of
20
to
organize
an
annual
event
with
a
guest
list
of
400