1.
Lovell Casiero
105 Glenray Ct. New Freedom, PA 17349
703-888-9182
fcasiero0821@gmail.com
Objective
To join an organization where I can align and contribute my knowledge and experience to the overall mission
of the company. I am confident given the opportunity to apply my experience in team building and creating a
solid business development platform I can contribute to the strategic growth of the company. As an executive
member of the team it is equally important to participate in the development of both the short and long term
strategies of the company. I would welcome the opportunity to apply my proven experience in business
development to build a strong client base and execute the success of the business plan of the company.
Experience
Crescent Hotels & Resorts October 2005 – Present
Crescent Hotels & Resorts is recognized as one of the top ten third party management companies. The current portfolio has
96+ hotels and operates in 32 states. The hotel portfolio has branded and Independent hotels; 70% of the portfolio is full
service. Crescent is approved to operate all of the major brands.
Vice President of Sales (2005-2008)
Senior Vice President of Sales & Marketing (2008-2011)
Executive Vice President of Sales & Marketing (2012-2015)
Position reports to the CEO. Accountable for the revenue enhancement discipline of the company, to include direct sales,
global sales, revenue management and e-Commerce. Manages deployment and provides leadership to more than 30
sales and revenue enhancement professionals.
• Responsible for the performance of top line revenue in excess of $20MM
• Provide leadership to 7 VP’s of sales and 30 corporate associates
• Executive Team member participating in key decision making and strategy to execute on company initiatives in all
disciplines
• Accomplished the initial development of the sales infrastructure, vendor relations and revenue enhancement
toolbox for company. Continue to develop and execute new initiatives to further strengthen the company
platform.
• Participate as key member of the business development team; company’s top line revenues have exceeded 30%
growth years over year since 2008.
• Client Liaison to hotel owners, investors and asset managers
HEI Hotels June 2003 – October 2005
Director of Sales & Marketing
Marriott Hunt Valley, Hunt Valley, MD
Sheraton Crystal City, Arlington, VA

2.
Interstate Hotels & Resorts July 2000 – June 2003
Director of Sales
Hilton Crystal City, Arlington, VA
Christian Correspondence Church September 1992- September 1999
President & CEO
Non- Profit Organization, Fayetteville, NC
Tactical Experience & Qualifications
Direct Sales Fund Raising
Leadership Development Data Base Management
Team Building Radio & Television
Revenue Management Project Management
Marketing Client Relations
Business Development Lobbying
Public Relations Counseling
Social Media Marketing Media
Public Speaking/Singing Brand Development
Brand Management Brand development & Execution
Advertising Banquet & Catering Sales