1. Vincent de Croock
Saxen-Weimarlaan 36-1, 1075CC Amsterdam, The Netherlands
+31 6 1320 8265 vincentdecroock@gmail.com
Executive Level Management: Director of Sales & Marketing
Dynamic, result-oriented sales management professional with an extensive history of creating new
business and managing teams with record setting sales numbers. Strategic thinker known for
opening new markets and developing existing markets. Proven ability to initiate creative marketing
and sales programs delivering immediate results and creating win-win situations. Problem solver
who specializes in effectively positioning luxury products regardless of economic or business
climate. Recognized as an energetic leader, strong motivator and noteworthy communicator who
drives a culture of success and focuses on training and prospecting to ensure associates
consistently exceed expectations.
Areas of Expertise
Hotel Opening - Team Leadership - Brand Positioning - Public Relations - Revenue Management -
Marketing Initiatives - Goal Setting - New Business & Key Account Development - Employee
Development - Strategic Planning - Developing Relationships – Social Media Strategy - Networking
Professional Experience
2014 - current De L’Europe - Amsterdam
€20 Million Luxury Hotel
Director of Sales & Marketing
Responsible for Sales & Marketing Operation, managing a team of 19, including sales managers,
marketing & communication manager, e-commerce manager, catering sales and services
managers and revenue director and reservations department. Report directly to MD. Main
responsibilities include marketing and positioning of hotel and F&B outlets (including 2-michelintar
restaurant Bord’Eau), developing and implementing Sales & Marketing strategies, supervising
tactics, steering targeted sales actions in feeder markets, creating PR initiatives.
Main achievements:
 Team development and coaching
 5 consecutive record months in room revenue
 123% Revenue share in STR by shifting business mix
 11% ADR growth by managing segmentation

2. 2013 -2014 Andaz Peninsula Papagayo Resort, Costa Rica - Opening
$30 Million Luxury Resort
Director of Sales & Marketing
Direct oversight and initial setup of the Sales & Marketing Operation. Forming and managing a
team of sales managers, marketing & communication manager, catering sales and services
managers and revenue manager. Report directly to GM and RVP of Sales. Responsibilities include
concept definition and brand positioning, implement Sales & Marketing strategies and supervise
tactics in feeder markets for target demographic, coordinate PR initiatives.
Opening Experiences:
• Team Development
• Budgeting and market segmentation for opening year
• Coordinate and oversee efforts from different PR Companies
• Implementing sales strategies for target markets
• Create rate structure per segment
• Create PR worthy events and amenities
Main achievements:
 Andaz Peninsula Papagayo Resort to be accepted in Luxury Consortia programs such as
Virtuoso, Signature, Ensemble, Tablet, Kiwi Collection, etc…
 Secured coverage on recently opened resort in Domestic and International Publications:
https://www.dropbox.com/s/7w5ibzc0gnaepne/TOP%20%20PR%20CLIPPINGS.pptx
 Andaz Peninsula Papagayo featured on Conde Nast Hot List of top 10 family friendly
hotels: http://www.cntraveler.com/hot-list/2014/family-friendly-hotels/andaz-peninsula-
papagayo-guanacaste-costa-rica
2011 - 2013 Hyatt Regency Coral Gables
$19 Million Luxury Hotel
Director of Sales & Marketing
Demonstrated Corporate Growth:
• Increased room revenue by 12.5% YOY, F&B revenues by 5.4% YOY
• Increased ADR by 8.8% YOY by successfully shifting business mix within segments
• Moved hotel by 1 position in STR RevPAR growth from 3 of 5 to 2 of 5
• Ranked #1 in SE region for group production to quota with 114%
Team Management:
• Won department of the year for Hyatt Regency Coral Gables
• Developed and promoted Transient Sales Manager to Senior Sales Manager
• Grooming Group Sales Manager for ADOS
• Nominated for Director of Sales & Marketing of the Year

3. 2007 to 2011 Park Hyatt Washington DC
$28 Million Luxury Hotel
Associate Director of Sales - December 2007 to 2011
• Moved hotel by 2 positions in STR report from 6 of 6 to a comfortable 4 of 6
• Positioned hotel as #1 in RevPAR growth in competition set.
Senior Sales Manager - August 2007 to December 2007
• Elevated year over year sales from international markets by 4%.
• Promoted to Associate Director of Sales within 4 months.
2005 to 2007 Park Hyatt Madrid – Hotel Villa Magna
$35 Million Luxury Hotel
Sales Manager 
• Driving sales growth and new corporate contracts worth as much as $7 million.
• Promoted and transferred from Sales Manager to Senior Sales Manager at Park Hyatt
Washington.
AWARDS & RECOGNITION
2013
Nominee for Director of Sales & Marketing of the Year - Hyatt Americas
2012
Nominee for Director of Sales & Marketing of the Year - Hyatt Americas
Department of the Year - Hyatt Regency Coral Gables
2011
Department of the Year - Hyatt Regency Coral Gables
2010
Manager of the Quarter - Park Hyatt Washington
FORMAL EDUCATION
International Hotel Management 1999-2003
Superior School for Hotel Management Maastricht, Netherlands
Smart Selling I-IV
Hyatt International hotels & resorts
I-lead
Hyatt Americas
Upward Bound
Hyatt Americas