Hotel sales and marketing, project management, revenue management, team-building.

1. Allen Anderson
Sales and Revenue Manager
Greater Philadelphia Area, PA
r.allen.anderson@gmail.com
Cell: 856-656-7937 Home: 856-547-2104
Skills
Experience
Director of Sales and Marketing March 2010 – May 2016
DoubleTree by Hilton Philadelphia Airport, Philadelphia PA
The DoubleTree by Hilton Philadelphia Airport has two restaurants and 12,000 square feet of meeting space and is managed
by Chesapeake Hospitality, located in Greenbelt, Maryland
• Repositioned hotel to transient-focused model - Executive Committee Member responsible for top-line
revenue generation, negotiations, marketing plans, forecasts and budgets and leading a nine-person sales team
- Converted hotel from Hilton to DoubleTree brand - Developed two vanity websites with developers
from Blue Magnet and Tambourine - Managed sales activities and customer relations during renovation
(three-year $5 million) - Won Airline contracts with Virgin America and Air Canada.
Global Account Executive September 2009 – March 2010
ConferenceDirect, Philadelphia, PA
Conference Direct is a premiere worldwide provider of outsourced meeting solutions.
• Provided guidance to corporate and association clients on various hotels and hotel brands - Provided Site
Selection services in Philadelphia and New York - Prospected for new customers and generated leads for
Conference Management and Housing divisions - Negotiated contracts and Terms of Agreement.
Director of Sales and Marketing February 2005 – May 2009
Doubletree by Hilton Philadelphia Center City, Philadelphia, PA
The Doubletree Hotel is owned by Lobro Associates and managed by the Hilton Hotel Corporation. This property is located
in Center City Philadelphia and includes 432 rooms, two restaurants, and 30,000 square feet of convention/meeting space.
Project Management: Hotel brand
conversions – Hotel renovations –
Conference Center construction.
Sales and Marketing: Team Development –
create marketing plans – create annual
budgets – relationship and account
management – instill brand culture and
values – photo shoots and collateral.
Revenue Management:
Strategic and operational
leadership – profit focus – group
and retail pricing evaluation –
market evaluation.
Certifications: Hilton OnQ Revenue &
Inventory (R&I) - Hilton Forecast
Management - Hilton Property
Management – Delphi and DMPE. Skilled
in Hotelligence 360 – Agency 360 – Cvent
– Starcite – TripAdvisor – Facebook

2. • Drove group revenue by coordinating unit-only bookings with citywide conventions - Lead twelve-person
sales team - Designed and coordinated all print and web advertising while maintaining Doubletree brand
standards - Enhanced brand website and created landing pages, group web pages, hotlinks, hotel packages,
and banners - Developed pro forma for the “Assembly of Five” Conference Center, paid off construction
costs in 3 years and developed all marketing materials -Earned IACC membership.
Director of Sales and Marketing April 2000- January 2005
Doubletree Guest Suites Philadelphia West, Plymouth Meeting, PA
This hotel property has 252 rooms, one restaurant, and 7,000 square feet of convention/meeting space in an upscale western
suburb of Philadelphia
• Implemented catering packages such as CMP, DMP, and MMP to reduce costs and increase value for group
business - Captured key sales training group business from competitor hotels – Lead seven person team –
Project-managed successful computer systems integration (Delphi and DMPE) - Performed market analysis &
created 5-year revenue plan for conference center expansion (never completed) - Developed new SMERF
markets while minimizing costs including the hiring of a part-time contract manager - Launched early website
in coordination with Thayer Interactive - Exceeded financial goals.
Director of Sales, Area Director of Group Sales January 1996 – April 2000
Philadelphia Marriott West/Valley Forge Marriott
• Project-managed sales office conversion from a franchise to corporate hotel including new training, new
compensation systems, new reporting structures, and implementation of NGS computer system -Was
promoted to Director of Sales – Grew new markets including youth sports to produce 1000+ incremental
room nights – Earned awards as Director of Group Sales of the Year, Group Sales team of the Year, Catering
Sales Team of the Year, and Hotel Sales Team of the Year, Region II based on revenue production and sales
performance.
Other Employment
Group Sales, Catering Sales, Banquet Assistant Manager; Hotel Atop the Bellevue
Assistant Restaurant Manager, Banquet Manager, Bar Manager; Ritz-Carlton, Peninsula Hotel, Glorious Food NYC
Education
• Bachelor of Music Composition, University of Texas, Austin, Texas
Current Memberships and Activities
• PAMPI - Philadelphia Area Meeting Professionals International - various positions including VP of Finance
and VP of Communications - Awarded Volunteer of the Year. Created PAMPI LinkedIn and Facebook
pages - Contributing editor for PAMPI magazine, and write feature articles.
• PCMA - Professional Convention Managers Association – currently board member.
References Available on Request