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CHARLES G. COSCIA chuckcoscia@outlook.com
1284 Creekside Terrace SE • Smyrna, GA 30082 • C: 770.906.2424
.
SUMMARY & SKILLS
A results driven producer, highlighted foremost by an ongoing focus of growing and nurturing customer development and relationships,
offering a diverse and results driven background with quantifiable career accomplishments that highlight successes as a consistent
sales top performer, efficiency and cost reduction specialist, developer of effective marketing and business programs; and consistently
characterized by superiors for possessing and utilizing a rare combination of creative vision and pragmatic skill sets to envision, create,
effectively implement and consistently deliver ahead of curve successful outcomes.
 Business Development & Sales
 Customer Relations
 Extensive Executive Client Contacts List
 Mentor & Team Player
 Superior Proficiency with Microsoft Office
Program (Access, Excel, PowerPoint)
 Significant use of Salesforce
 Travel/ Road Warrior
EXPERIENCE AND ACCOMPLISHMENTS
TEN-X (formally AUCTION.COM), Atlanta, GA February 2016-January 2017
Vice President, Business Development (AL/MS/TN/KY/MO Region)
 Developed and executed strategies for lead generation, prospecting new business, sales and other matters related to new
revenue generation through the Hospitality Industry real estate marketplace.
 Maintained relationships with financial institutions, Hospitality Industry real estate owners and brokers selling and managing
listing process for upcoming auction events.
 Conducted on site meetings and sales presentations with financial institutions, commercial and hospitality Industry real estate
owners and investment firms, presenting the platform, illustrating benefits and historical results to entice listing properties on
platform.
 Provide market feedback to leadership regarding competitive offerings, prospect needs and generate new business and
project development ideas.
 Prepared sales presentations for one-on-one meetings, conferences and webinars.
 Acted as a conduit between Auction.com Commercial Private Client team and the broker and seller.
RESULTS:
 3 Hotels deals sold in 2016, generating over $800,000 in revenue for Ten-X.
WYNDHAM HOTEL GROUP, Atlanta, GA April2014-February 2016
Regional Director, Franchise Development (AL/MS/TN Region)
 Proactively pursued development of conversion and new construction franchise sales opportunities, primarily focused on
Midscale, Economy and Budget Segments focusing on the Baymont, Days Inn, Howard Johnson, Knights Inn, Super 8 and
Travelodge Brands.
 Nutured and enhanced relationships with new and existing customers to convert their hotels from competitive and
independent brands to the right Wyndham brand that will enhance the hotel and brand performance. Managing the sales
process from initial contact to close. Negotiating of revenue positive agreements for Wyndham Hotel Group. Achieving and
exceeding the sales quota objectives.
 Sustained up to date records of prospective and existing client interactions through Salesforce, providing achievable sales
forecasting and collection and maintenance of records from clients to ensure there is no delay or breakdown of the sales
process.
RESULTS:
 2015 Top overall Wyndham Sales director in new franchise agreements and room sales, respectively selling 24 franchises and 1,840
CHARLES G. COSCIA chuckcoscia@outlook.com
1284 Creekside Terrace SE • Smyrna, GA 30082 • C: 770.906.2424
.
rooms. Exceeding sales goals by 146%.
 Top Sales Performer in Southeast region for 2014 & 2015
 2014 & 2015 PresidentsClubWinner–Awardedtotopsalesperformersthatexceedsetroomsannualsalesquotas.
 Asked to provide ongoing training and consultation to Knights Inn Sales Managers because ofsuccess and overall knowledge ofbrand and
segment.
Regional Director, Franchise Development (KY/TN Region) April 2013-April2014
 Primary and secondary responsibilities and obligations were identical to subsequent position.
RESULTS:
 IncreasedSalesby200Roomsoverpastyear,followingathreeyeardeclineinsales.
 Exclusively asked to field trainthree newhires in southeast region, providing overallandongoingconsultationonhowtomakesuccessfulsales
calls“do’s andDon’ts”and deal process fromfirstcontactto close,howuseofsalestoolsprovided byWyndham,andnavigationand
communication withinternalcontacts. Traineescopied a training/ resource manual thatIcreatedformyselfand stillusethistoday.
Knights Inn Franchise Development Manager (AL/FL/GA/MS/KY/NC/SC/TN Region) April2012-January2013
 Prospected potential conversion opportunities for the Knights Inn and lead developer for all brands throughout the
Southeast Region.
RESULTS:
 KnightsInnFranchiseSalespersonoftheyear.
 PresidentsClubWinner
GENESIS CREATIVE SOLUTIONS LLC, Cummings, GA 2010 to 2012
Partner/Executive VP Sales & Marketing
 Genesis Creative Solutions LLC provides business services and solutions to a variety of national brands as well as regional
and local business ventures. Today our clients/partners include National Chains such as Visiting Angels –Living Assisted
Services, ComForcare, Always Best Care Senior Services, Bellissimo Foods, Legacy Foodservice Alliance and 6
additional clients who have initiated revenue generating programs like our FreeRx discount prescription card program and
Wholesale Energy and Telecom Programs. Other Clients include:
 EverydayGreen Products, LLC – A natural products focusedcleaning supplier. Provided sales consulting and business planning for entry
into the retail, foodservice and lodging industries. Helped cement several agreements with industry distribution groups, redistributors,
distributorsandretail chains.Provided abridgetomakinginitialdiscussionswithimportantC-Levelindustryexecutives.
 PeshMedical,LLC -A regionalmedicalsupplies distributor. Conceived, provided creative direction for the development of brandidentityand
collateral materialsandmanagedprocessfrom concept to completion. Attended multiple nationalsupplier and trade conferences onclientsbehalf
qualifying over 90 potential supplier partners, developed a supplier reference deck and database for client to maintain, initiate and track
ongoingrelationshipissues.
THE FEDERATED GROUP, INC., Chicago, IL 2006 to 2009
 Hired initially as a consultant.
 Conducted an overall business review analyzing business and sales data, business plan strategy and provide
recommendations for improved revenue and better discounts for distributor customers from better negotiation of
program and purchasing contract negotiations with fortune 500 suppliers.
 Provided marketing services including major presentation design, branding and advertising development, and
miscellaneous marketing, meeting and event initiatives.
 This assignment led to appointment as Category & Marketing Manager.
Category& Marketing Manager
 Directed all Category Development and Marketing activities for the Federated Foodservice division.
CHARLES G. COSCIA chuckcoscia@outlook.com
1284 Creekside Terrace SE • Smyrna, GA 30082 • C: 770.906.2424
.
 Maintained positive relationships and negotiated program enhancements with the existing 400 supplier partners such as
Kellogg’s Food Away From Home, ALCOA, General Mills, etc.
 Supported the 150 Federated Foodservice distributor members by adding suppliers where voids existed.
 Supervised all marketing and Public Relations activities, including responsibility for a preferred supplier funded marketing
revenue program called FedStar and editorial control of the in house FOCUS Member Magazine and Weekly electronic
newsletter.
 Developed and designed all presentations for conference events and sales staff presentations.
RESULTS:
 47newsupplierprogramagreementsresultinginover$15Minincrementalmembersales,withover$500Kinnetprogramallowance
returns annually.
 Enhancedover20existingrevenueprogramsresultinginincrementalprogramallowancereturnsof$200Kannually.
 Rebrandedandre-launchedtheFederatedFoodserviceFedStarMarketingProgramandnegotiatedover$700Kinmarketingfundsfrom
supplier partnersin2008,a100%increaseinsalesoverthetwoprioryears.
UNIPRO FOODSERVICE, INC., Atlanta, GA 2002 to 2006
-A Non– Profit Cooperative with Estimated Revenue of $34B
Business Development Manager
 Implemented, serviced and negotiated funding for a preferred supplier marketing program with 39 primarily Fortune 500
foodservice suppliers including the Georgia Pacific & Dixie Foodservice divisions of Koch Industries, Inc., Kraft Foods,
General Mills, and Reynolds Foods among others.
 These suppliers return received exclusive access to members to promote and encourage new product sales.
RESULTS:
 Managedsixmarketinginitiativeswithtotalbudgetingresponsibilitiesof$3M.
 Developedanddesigned,fromconcepttocompletion,afirstgenerationproprietarysalesmanagementandcustomerresourcedatabase
system calledPRISMandestablishedparametersandoversawdevelopmentforPhase2PRISMdatabasesystem.
SUBURBAN LODGES OF AMERICA, INC., Atlanta, GA 1999 to 2001
Director, Marketing Services
 Managed all phases of marketing process including agency and brand strategy review, advertising and collateral
development, and design of local marketing tools and processes to assist franchisees maximize sales penetration within
proprietary markets.
 Exploited new business channels through cooperative advertising agreements and preferred client partnerships and
eliminated significant unnecessary costs as detailed below.
 Assisted franchise sales department through cultivation of new customer prospects and development of sales presentation tools.
CENDANT CORPORATION, Parsippany, NJ 1992 to 1999
ENTREPRENEURIAL ACTIVITIES
NORTHSIDE NEWS, Kennesaw, GA 2002
Co-Founder,PrincipalFinancier
ADDITIONAL ACTIVITIES
HFS Mentor Program, Participated and graduated from the HFS, Inc. Inaugural Mentor Program (1994)
EDUCATION
Bachelor of Science - Business Administration, William Paterson University, Wayne, NJ

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Charles Coscia RES 2017

  • 1. CHARLES G. COSCIA chuckcoscia@outlook.com 1284 Creekside Terrace SE • Smyrna, GA 30082 • C: 770.906.2424 . SUMMARY & SKILLS A results driven producer, highlighted foremost by an ongoing focus of growing and nurturing customer development and relationships, offering a diverse and results driven background with quantifiable career accomplishments that highlight successes as a consistent sales top performer, efficiency and cost reduction specialist, developer of effective marketing and business programs; and consistently characterized by superiors for possessing and utilizing a rare combination of creative vision and pragmatic skill sets to envision, create, effectively implement and consistently deliver ahead of curve successful outcomes.  Business Development & Sales  Customer Relations  Extensive Executive Client Contacts List  Mentor & Team Player  Superior Proficiency with Microsoft Office Program (Access, Excel, PowerPoint)  Significant use of Salesforce  Travel/ Road Warrior EXPERIENCE AND ACCOMPLISHMENTS TEN-X (formally AUCTION.COM), Atlanta, GA February 2016-January 2017 Vice President, Business Development (AL/MS/TN/KY/MO Region)  Developed and executed strategies for lead generation, prospecting new business, sales and other matters related to new revenue generation through the Hospitality Industry real estate marketplace.  Maintained relationships with financial institutions, Hospitality Industry real estate owners and brokers selling and managing listing process for upcoming auction events.  Conducted on site meetings and sales presentations with financial institutions, commercial and hospitality Industry real estate owners and investment firms, presenting the platform, illustrating benefits and historical results to entice listing properties on platform.  Provide market feedback to leadership regarding competitive offerings, prospect needs and generate new business and project development ideas.  Prepared sales presentations for one-on-one meetings, conferences and webinars.  Acted as a conduit between Auction.com Commercial Private Client team and the broker and seller. RESULTS:  3 Hotels deals sold in 2016, generating over $800,000 in revenue for Ten-X. WYNDHAM HOTEL GROUP, Atlanta, GA April2014-February 2016 Regional Director, Franchise Development (AL/MS/TN Region)  Proactively pursued development of conversion and new construction franchise sales opportunities, primarily focused on Midscale, Economy and Budget Segments focusing on the Baymont, Days Inn, Howard Johnson, Knights Inn, Super 8 and Travelodge Brands.  Nutured and enhanced relationships with new and existing customers to convert their hotels from competitive and independent brands to the right Wyndham brand that will enhance the hotel and brand performance. Managing the sales process from initial contact to close. Negotiating of revenue positive agreements for Wyndham Hotel Group. Achieving and exceeding the sales quota objectives.  Sustained up to date records of prospective and existing client interactions through Salesforce, providing achievable sales forecasting and collection and maintenance of records from clients to ensure there is no delay or breakdown of the sales process. RESULTS:  2015 Top overall Wyndham Sales director in new franchise agreements and room sales, respectively selling 24 franchises and 1,840
  • 2. CHARLES G. COSCIA chuckcoscia@outlook.com 1284 Creekside Terrace SE • Smyrna, GA 30082 • C: 770.906.2424 . rooms. Exceeding sales goals by 146%.  Top Sales Performer in Southeast region for 2014 & 2015  2014 & 2015 PresidentsClubWinner–Awardedtotopsalesperformersthatexceedsetroomsannualsalesquotas.  Asked to provide ongoing training and consultation to Knights Inn Sales Managers because ofsuccess and overall knowledge ofbrand and segment. Regional Director, Franchise Development (KY/TN Region) April 2013-April2014  Primary and secondary responsibilities and obligations were identical to subsequent position. RESULTS:  IncreasedSalesby200Roomsoverpastyear,followingathreeyeardeclineinsales.  Exclusively asked to field trainthree newhires in southeast region, providing overallandongoingconsultationonhowtomakesuccessfulsales calls“do’s andDon’ts”and deal process fromfirstcontactto close,howuseofsalestoolsprovided byWyndham,andnavigationand communication withinternalcontacts. Traineescopied a training/ resource manual thatIcreatedformyselfand stillusethistoday. Knights Inn Franchise Development Manager (AL/FL/GA/MS/KY/NC/SC/TN Region) April2012-January2013  Prospected potential conversion opportunities for the Knights Inn and lead developer for all brands throughout the Southeast Region. RESULTS:  KnightsInnFranchiseSalespersonoftheyear.  PresidentsClubWinner GENESIS CREATIVE SOLUTIONS LLC, Cummings, GA 2010 to 2012 Partner/Executive VP Sales & Marketing  Genesis Creative Solutions LLC provides business services and solutions to a variety of national brands as well as regional and local business ventures. Today our clients/partners include National Chains such as Visiting Angels –Living Assisted Services, ComForcare, Always Best Care Senior Services, Bellissimo Foods, Legacy Foodservice Alliance and 6 additional clients who have initiated revenue generating programs like our FreeRx discount prescription card program and Wholesale Energy and Telecom Programs. Other Clients include:  EverydayGreen Products, LLC – A natural products focusedcleaning supplier. Provided sales consulting and business planning for entry into the retail, foodservice and lodging industries. Helped cement several agreements with industry distribution groups, redistributors, distributorsandretail chains.Provided abridgetomakinginitialdiscussionswithimportantC-Levelindustryexecutives.  PeshMedical,LLC -A regionalmedicalsupplies distributor. Conceived, provided creative direction for the development of brandidentityand collateral materialsandmanagedprocessfrom concept to completion. Attended multiple nationalsupplier and trade conferences onclientsbehalf qualifying over 90 potential supplier partners, developed a supplier reference deck and database for client to maintain, initiate and track ongoingrelationshipissues. THE FEDERATED GROUP, INC., Chicago, IL 2006 to 2009  Hired initially as a consultant.  Conducted an overall business review analyzing business and sales data, business plan strategy and provide recommendations for improved revenue and better discounts for distributor customers from better negotiation of program and purchasing contract negotiations with fortune 500 suppliers.  Provided marketing services including major presentation design, branding and advertising development, and miscellaneous marketing, meeting and event initiatives.  This assignment led to appointment as Category & Marketing Manager. Category& Marketing Manager  Directed all Category Development and Marketing activities for the Federated Foodservice division.
  • 3. CHARLES G. COSCIA chuckcoscia@outlook.com 1284 Creekside Terrace SE • Smyrna, GA 30082 • C: 770.906.2424 .  Maintained positive relationships and negotiated program enhancements with the existing 400 supplier partners such as Kellogg’s Food Away From Home, ALCOA, General Mills, etc.  Supported the 150 Federated Foodservice distributor members by adding suppliers where voids existed.  Supervised all marketing and Public Relations activities, including responsibility for a preferred supplier funded marketing revenue program called FedStar and editorial control of the in house FOCUS Member Magazine and Weekly electronic newsletter.  Developed and designed all presentations for conference events and sales staff presentations. RESULTS:  47newsupplierprogramagreementsresultinginover$15Minincrementalmembersales,withover$500Kinnetprogramallowance returns annually.  Enhancedover20existingrevenueprogramsresultinginincrementalprogramallowancereturnsof$200Kannually.  Rebrandedandre-launchedtheFederatedFoodserviceFedStarMarketingProgramandnegotiatedover$700Kinmarketingfundsfrom supplier partnersin2008,a100%increaseinsalesoverthetwoprioryears. UNIPRO FOODSERVICE, INC., Atlanta, GA 2002 to 2006 -A Non– Profit Cooperative with Estimated Revenue of $34B Business Development Manager  Implemented, serviced and negotiated funding for a preferred supplier marketing program with 39 primarily Fortune 500 foodservice suppliers including the Georgia Pacific & Dixie Foodservice divisions of Koch Industries, Inc., Kraft Foods, General Mills, and Reynolds Foods among others.  These suppliers return received exclusive access to members to promote and encourage new product sales. RESULTS:  Managedsixmarketinginitiativeswithtotalbudgetingresponsibilitiesof$3M.  Developedanddesigned,fromconcepttocompletion,afirstgenerationproprietarysalesmanagementandcustomerresourcedatabase system calledPRISMandestablishedparametersandoversawdevelopmentforPhase2PRISMdatabasesystem. SUBURBAN LODGES OF AMERICA, INC., Atlanta, GA 1999 to 2001 Director, Marketing Services  Managed all phases of marketing process including agency and brand strategy review, advertising and collateral development, and design of local marketing tools and processes to assist franchisees maximize sales penetration within proprietary markets.  Exploited new business channels through cooperative advertising agreements and preferred client partnerships and eliminated significant unnecessary costs as detailed below.  Assisted franchise sales department through cultivation of new customer prospects and development of sales presentation tools. CENDANT CORPORATION, Parsippany, NJ 1992 to 1999 ENTREPRENEURIAL ACTIVITIES NORTHSIDE NEWS, Kennesaw, GA 2002 Co-Founder,PrincipalFinancier ADDITIONAL ACTIVITIES HFS Mentor Program, Participated and graduated from the HFS, Inc. Inaugural Mentor Program (1994) EDUCATION Bachelor of Science - Business Administration, William Paterson University, Wayne, NJ