1. Robert F. Prohaska
robertprohaska@ymail
(630)402-0014
Summary of Qualifications
 Twenty five years working in hotel sales,marketing and operations
 Possess strongmanagement skillsand demonstrates aggressivesales leadership;fastlearner
 Organized,responsibleand focused on exceeding all goal expectations
Experience
Sales & Marketing
 Maximizerevenue through dynamic pricingstrategies and rev max meetings
 Develop strategic marketing action plans to position hotel in luxury markets
 Develop and implement targeted sales action plans to exceed revenue projections
 Prepare special projects involvingthemarketing mix and effectiveness of individual salesmanager and
their bookingpace related to hotel yield structure
 Develop rate structure and competitive set indexingto position hotel in luxury market
 Daily,monthly and yearly rooms forecasting
 Preparation of room budget includingrevenue projections,payroll,marketing,travel and promotional
expenses
 Develop social media strategies to maximize market share
 Utilizecreative advertisingcampaignsand targeted media plans to increasepositiveexposure
Onlineand Social Media
 Workingwith digital agency partners to execute onlinePPC/Remarketing/Meta campaigns resultingin
occupancy and overall revenue growth, increased website traffic and conversion and expanded publicity
and social media engagement through Facebook, Instagramand Titter developing insightful guestfocused
content.
Management
 Supervise, evaluateand hirestaff rangingfrom three to twenty-five individuals
 Develop and implement departmental guidelines for sales officeincludingsales SOP’s to ensure consistent
clientresponses,proposals and definitecontractconversions
Computer
 Operational maintenanceof both hardwareand software for Opera and Delphi.fdc sales management
systems
 Design customized administrativereports utilizingExcel,MicrosoftWord and Power Point.
Employment History
02/05 to Present Director of Sales and Marketing – Trump International Hotel and Tower – Chicago,IL
08/03 – 2/07 Director of Sales and Marketing – Sofitel Chicago Water Tower – Chicago,IL
06/95 – 8/03 Director of Sales and Marketing – Sutton PlaceHotel, Chicago,IL
06/94 – 6/95 Estate Manager – WilliamTaubman Family – Birmingham,MI
10/92 – 6/94 Director of Front Office Operations – Townsend Hotel – Birmingham, MI
03/90 – 7/92 Assistant Front Office Manager – FairmontHotel – Chicago,IL
Professional Associations
Greater North Michigan Avenue Association British American Chamber of Commerce
Oak Street Council Global Business Travel Association
Meeting Planners International French American Chamber of Commerce
Education
Oakland Community College Southern IllinoisUniversity
Hotel/Motel Management Major Electrical Engineering