Extensive senior leadership experience, both domestic and international.

1. CHRIS CHADWICK
christopher.s.chadwick@gmail.com | 313-258-6806
SUMMARY World-class marketing leader delivering more change than an ATM.
SKILLS &
ABILITIES
Brand Strategy, marketing strategy & planning, global marketing, organizational leadership, team
building, digital, social media, integrated marketing, loyalty marketing, social media, budget
management, presentation skills, collaborative and inclusive management style, organizational
modeling, negotiation training, multi-cultural marketing training.
EXPERIENCE INDEPENDENT CONSULTANT, SELF EMPLOYED
2015 – Present, Greater Detroit Area
Senior leadership advisory role providing evaluation of marketing effectiveness and efficiency for
partner clients.
SVP, MANAGING DIRECTOR TEAM DETROIT (WPP)
2009 – 2015, Greater Detroit Area
Marketing leadership position responsible for the development and execution of effective marketing
communications for Ford and Lincoln brands in the Middle East, Africa, Central America and
developing markets.
- Re-organized 110+ resources across 11 autonomous international offices into a centralized
operational model resulting in 20% resource efficiency while expanding the overall Agency scope.
- Led brand positioning and key messaging across affiliated agencies in eleven international markets
resulting in a 40% improvement in brand favorable opinion.
- Led the development of award-winning marketing campaigns for Ford in the Middle East and South
Korea.
- Implemented a digital CRM platform to improve customer acquisition and retention. Delivered a
12% increase in customer retention.
- Built a data analytics practice providing real-time marketing diagnostics.
- Established social media monitoring team.
MANAGING DIRECTOR ASIA-PACIFIC, WUNDERMAN (WPP)
2001 – 2009, Thailand
Regional management position responsible for leading a team of 150+ employees across eleven Asia-
Pacific markets in the development of digital and database marketing for Ford, Mazda, Lincoln, Land
Rover and Jaguar.
- Led the rollout of digital and database infrastructure across 12 .
- Established central team to train and support markets in CRM, Social and Digital competencies.
- Launched telemarketing team in each Asia Pacific market responsible for qualifying sales leads and
enhancing customer data. Achieved 90% data accuracy and 165% incremental ROI.
- Led the development of a consistent customer segmentation model across all markets

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VP, GROUP GENERAL MANAGER, CARLSON COMPANIES
2000 -2001, Greater Detroit Area
Senior leadership role responsible for driving revenue growth and profitability of a 62 member
marketing team by developing effective and innovative marketing solutions for Fortune 500 clients.
- Completely overhauled the organization to flatten the structure and drive greater accountability at
each level..
- Established Carlson Marketing Group as a preferred supplier for brand activation marketing
throughout North America resulting in annual revenue increase of +35%.
- Consolidated West Coast, Canadian and Detroit event marketing activity leading to 20% cost
efficiencies.
SVP, MANAGEMENT DIRECTOR, J. WALTER THOMPSON (WPP)
1999 – 2000, Greater Detroit Area
Led a cross-functional team of 30+ members responsible for all marketing communications for Ford
Trucks and SUVs.
- Increased customer loyalty by developing brand partnership and activation initiatives with Country
Music and NFL.
- Negotiated product and experiential marketing partnerships with youth brands such as X Games and
Vans that increased brand relevance.
VP, MANAGING DIRECTOR, J. WALTER THOMPSON (WPP)
1996 – 1999, Australia
Senior management role responsible for the leadership of a 36 member, cross-functional, marketing
team in the development and execution of all marketing communications for Ford and Jaguar in
Australia and New Zealand. Accountable for achieving operational and financial performance
objectives.
- Led award-winning brand positioning campaign achieving international acclaim.
- Conceptualized and implemented branding strategy cascading into exhibits, sponsorships, trade
shows and Interactive.
- Led sponsorship activation of Australian Open for Ford in Australia.
- Managed sponsorship of New Zealand All-Blacks Rugby Team with Ford of New Zealand.
- Achieved 60% cost savings and streamlined customer contact by consolidating twelve independent
databases.
- Consolidated marketing operations for Australia and New Zealand resulting in labor and production
efficiencies exceeding 40%.

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VP, MANAGING DIRECTOR, J. WALTER THOMPSON (WPP)
1993 – 1996, South Africa
Senior management role responsible for the leadership of a 14 member, cross-functional, marketing
team in the development and execution of all marketing communications for Ford in South Africa.
Accountable for achieving operational and financial performance objectives.
- Identified and assembled operational resource requirements to support long-term and short- term
marketing plans.
- Relaunched Ford brand back into South Africa following long absence due to economic sanctions.
- Established top-down process for developing team and individual objectives.
- Instituted a formal process for employee performance reviews and improvement plans.
- Conducted regular review sessions with Global Senior Management for approval and feedback.
- Introduced key performance metrics to quantify the effectiveness of the marketing investment.
- Collaborated with senior client marketing contact to ensure brand consistency for all activity
EDUCATION MICHIGAN STATE UNIVERSITY,, EAST LANSING
Marketing Communications