1. JENNY PREECE-SCHOMAKER
3121 E. Franklin Avenue ! Gilbert, AZ 85295 ! (480) 686-4880 C ! (480) 279-2970 H ! Jschomaker@me.com
DIRECTOR OF SALES AND MARKETING/CREATIVE DIRECTOR
AREAS OF EMPHASIS – HOSPITALITY INDUSTRY, CREATIVE DESIGN
Director of Sales and Marketing/Creative Director with 16 years of experience working in both business-to-
business and business-to-consumer environments. Background includes more than 15 years of experience
working as a Creative Director/Photographer for an award-winning photography business. Previously worked as a
Director of Sales and Marketing for top corporations in the hospitality industry, including Hilton Hotels and Best
Western. Extensive experience performing all aspects of new business development with a proven track record of
success managing relationships with Fortune 500 Clients, including American Express, Delta Airlines, and Chevron.
Well-developed skills creating and designing marketing collateral and sales kits, collaborating with designers and
agency professionals, and using Social Media.
AREAS OF EXPERTISE
New Business Development
Creative Design
Working with Designers/Writers
Account Management
Vendor Management
B2B Sales/B2C Sales
Sales Presentations
Building Relationships
Event Coordination
EXPERIENCE
JSCHOMAKER PHOTOGRAPHY, Gilbert, AZ 1999 – 2014
An award-winning photography business specializing in children’s, family, wedding, and corporate photography.
Creative Director/Photographer
• Managed the daily operations, sales, marketing, and creative direction of a photography business with clients
throughout the United States.
• Performed all aspects of new business development including prospecting, setting appointments, identifying
client needs, making sales presentations, using a consultative sales approach, selling features and benefits of
products and services, closing sales, and performing general account management.
• Built strategic relationships with local organizations and key businesses in the community.
• Collaborated extensively with commercial laboratories, local business owners, event coordinators, creative
designers, authors, and editorial managers.
• Created presentations, photographs, and marketing materials using Photoshop, Prezi, Animoto, and
PowerPoint.
• Managed social media marketing on Facebook, Twitter, and Instagram.
Key Accomplishments
• Photography work was published and featured internationally on The Knot, On Maui, RangeFinder Magazine,
and Walking on the Ceiling. Work has been featured in books sold at Barnes & Noble Bookstores.
• Key clients included Avnet (marketing collateral), Pottery Barn (promotional kids marketing materials), PGA
Golfer Kevin Streelman (Website Photography), and former NFL Kicker Neil Rackers (Family Portraits).
HILTON, Salt Lake City, UT 1999 – 2000
Sales Manager/Account Manager
• Solicited new and existing accounts to meet and exceed revenue goals through telephone prospecting,
outside sales calls, site visits, and written communication.
• Managed key account relationships with large Fortune 500 companies, including American Express, Delta
Airlines, Chevron, and more.
• Maximized revenue by selling all facets of the hotel, both orally and in written form to previous, current, and
potential clients.
• Developed and conducted persuasive verbal sales presentations to prospective clients.
• Attended trade shows, community events, and industry meetings.

2. JENNY PREECE-SCHOMAKER
3121 E. Franklin Avenue ! Gilbert, AZ 85295 ! (480) 686-4880 C ! (480) 279-2970 H ! Jschomaker@me.com
• Built strong relationships with clients and entertained them through lunches, property tours, tournaments, and
special events.
• Served as the Manager on Duty once per month, responsible for the entire hotel and staff.
• Developed Quarterly Action Plans and Re-qualified information in the corporate database.
Key Accomplishments
• Successfully increased sales revenue by 62% over the previous year.
• Increased room nights by 61% and average daily rate (ADR) by 4% in under 12 months.
• Designed and implemented new sales and marketing collateral, promotional packages, and incentive
programs.
• Consistently met or exceeded weekly sales activity quota, which included: 30 phone calls, 20 cold calls, 5
maintenance calls, and 3 site visits.
BEST WESTERN PLUS/COTTONTREE MANAGEMENT, INC., Salt Lake City, UT 1998 – 1999
Director of Sales and Marketing
• Managed the sales and marketing of 4 hotels in the Salt Lake City Area, with a total of 420 rooms.
• Serviced new accounts and established accounts through outside sales calls, appointments calls, site tours,
telemarketing, cross-selling, and strategic action plans.
• Designed and created sales kits, marketing media, and market packages.
• Responsible for opening new territory, qualifying opportunities, and determining the needs of clients and
properties.
• Performed site tours for multimillion-dollar companies and clients.
• Performed all aspects of new business development. Prospected, cold called, scheduled meetings, identified
client needs, sold features and benefits, overcame objections, closed sales, and performed general account
management.
• Built strong relationships with travel agents, airlines, government accounts, and members of the chamber of
commerce.
Key Accomplishments
• Developed and implemented the sales and marketing department from scratch.
• Designed sales kits and other marketing collateral for multiple properties.
SALT LAKE CONVENTION AND VISITORS BUREAU, Salt Lake City, UT 1997 – 1998
Tourism Assistant/Event Assistant
• Coordinated itineraries and site visits. Assisted Tourism Directors with special marketing projects.
• Updated client files and assisted with outside sales.
• Assisted 5 Event Managers and the Event Director with all details of coordinating conventions, special events,
and meetings. Helped coordinate all travel plans, hotel reservations, transportation needs.
• Designed monthly brochures.
EDUCATION
PACIFICA GRADUATE INSTITUTE, Santa Barbara, CA
Master of Arts Degree in Creative Life, Depth Psychology, 2014
UNIVERSITY OF UTAH, Salt Lake City, UT
Bachelor of Science Degree in Parks, Recreation, and Tourism Management, 1996
COMPUTER SKILLS
Photoshop, Prezi, Animoto, PowerPoint, Word, Social Media (Facebook, Instagram, Twitter, LinkedIn)