1. SUMMARY
I am aiming to become a Business Designer who also have knowledge of various
aspects in related field such as Integrated Marketing, UX/UI design, Search Engine
Marketing, Service/Product Innovation, and Design thinking in order to help clients
achieve their business objectives and continually improve their business.
WORK EXPERIENCE
SIDEL Inc | Atlanta, GA
Marketing Analyst Dec 2014-Present
I am responsible for analyze sales data, monitor competitors’ marketing strategy,
target potential North America market, and help our sales department improve
business performance by creating sales region map and analyzing geographical data
by geographic information system.
In addition, I assist in improving office environment by redesigning office circulation
sign and completing employee/our branch profiles into online directory system;
increase inventory management performance by managing and cleaning outdated
data and producing barcode.
TRINGAPPS INC | New York, NY
UX Designer Sep-Nov 2014
My role was from the very beginning stage to User Interface design stage; I analyzed
different products from the market, user's expectations to the service/product, and
interviewed a few end users in order to see their needs.
Then I sketched basic app blueprint and consumer journey map, then designed
wireframes for mobile device by using Axure RP prototyping software. I worked
closely with the president, developing team, and a few end users to complete my
wireframe.
IDEATA ADVERTISING | Taipei, Taiwan
Project Consultant Mar-June 2012
Assisted in 5 advertising campaigns for our clients in banking, fast food, beverage,
and medical industry with multi-functional teams.
Created monthly competition report, conducted consumer engagement research,
participated in campaign design and executing process, and assisted in TVC filming.
OGILVY & MATHER | Taipei Taiwan
Research & Planning Intern July-Sep 2009
I was an early stages market research and planning intern in a global advertising
agency, my main assignments was to help our client reposition their existing product
and understand consumer needs.
Another internal market research assignment was to help increasing our brand
awareness and advertising/branding services.
EDUCATION
New York University Polytechnic School of Engineering | 2012-2014
M.S in Technology Management
National Taipei University of Education | 2007-2011
B.Ed in Educational Management
- Certified teacher of teaching Mandarin Chinese as a Second Language Program
SKILL
BUSINESS
Competitor Analysis
Customer Journey map
Product Innovation
Project Management
Service Blueprint
Service Design
SQL
DESIGN THINKING
Persona & Scenario
Prototyping
Sketching
Storyboarding
UI Design
Wireframing
MARKETING
Consumer Insight
Market Analysis
Paid SEM
Social Media Planning
TOOLS
Adobe Photoshop
Axure RP
Google Analytics
Google AdWords
Microsoft Access
Microsoft Office
Microsoft Project
SAP CRM
Phone: (646)508-5838
Email: thw241@nyu.edu