1. Patricia I. Resto Moran
Paseo Las Vistas, Calle #1 A-15San Juan, PR 00926(787)379-9631Pattirestomoran@gmail.com
EXECUTIVE SUMMARY
Results-driven, problem solving individual with solid experience in sales, finance, marketing, customer service and
recruiting. Highly analytical, innovative, and organized with a proven ability for planning, developing sales and
marketing strategies. Effective in providing advice and assistance on company policies, procedures and
documentation. Outstanding communication, negotiation, and interpersonal skills that result in strong relationships at
all levels. Strong critical thinking and problem solving skills with proven success in handling multiple responsibilities
in a fast-paced environment. Additional expertise in:
· Research and Analysis · Strategic Planning · Marketing and Sales
· Special Events · Employee Development · Employment Law
PROFESSIONAL EXPERIENCE
RadioShack, Caribbean Region
District Sales Manager: Multi-Unit June 2011 – Dec. 2014
The District Manager's role is to maximize sales and profit of the retail locations within the assigned District through
target management, sales leadership, training and development, execution of non-negotiable standards of operation,
cost control, and asset protection. The focus of the District Manager is to build and sustain a work environment
staffed with engaged, high performing store managers who create a customer experience that is second to none.
· Managed a 30 million dollar retail operation including US Virgin Islands.
· Directed and managed a staff of 21 Store Managers’, 21 Assistant Managers and 250 Associates.
· Recruited, trained, and motivated staff to meet goal.
· Customer Service Oriented: Proven leadership and customer satisfaction focused.
· Managed the District’s P&L, Budget allocation to meet company goals, and controllable categories to ensure
profit attainment. Monthly, quarterly, and end of the year analysis to identify wins and opportunities.
· Analyzed EBITDA for the District, and turnaround plan to reach company financial goals.
· Operational Excellence, Standards & Compliance: Develop and execute standards of excellence to meet
sales and brand goals.
· Partnered with Marketing by identifying products through market analyses for additional exposure to
increase sales within a specific platform or category.
· Partnered with Regional VP to analyze District growth via sales and profit, new store opening or closings.
· Creative thinker, problem solver and team player under pressure.
· Excellent communication skills at all levels of the organization.
· Achievements: Circle of excellence 2011, selected to participate on the Hispanic leadership Council 2012.
Top Company District on iPhone 5 pre-sales for 2012, and Ranked #1, 3 consecutive sales contests for the
Caribbean Region 2012. Opened 3 new stores within the District 2012. Three time District Manager of the
month year 2013 for sales attainment, Twice Top Caribbean Region District Contest winner. Year to date
2014, District manager of the month of June, July, and October.
DIRECTV. San Juan, PR
Senior Sales Manager – Island-wide territory Nov 2007 – May 2011
· Managed and accountable for 71 kiosk locations, 15 retail partners with a staff of 170+, 156 Sales
Representatives and 11 Sales Supervisors, 1 Commercial Sales Executives, and 2 MDU Coordinator.
· Measured productivity by P&L results.
· Developed and implemented strategic sales plans to achieve corporate goals.
· Recruited and trained sales force including Area Supervisors, Commercial sales Associate and Retail Sales
associates.
· Directed channel development activity and coordinated sales distribution by establishing sales territories,
quotas and goals.
· Directed product simplification and standardization to eliminate unprofitable items.
· Negotiated new contracts, and renewals to meet budget. Proven closer of significant deals.
· Recommended changes in the basic structure and organization of the sales group to ensure the effective
fulfillment of its assigned objectives and to provide the flexibility to move swiftly in relation to problems and
opportunities.
2. · Achievements: Recognized for top sales gain and won year end incentive trips: 2008, 2009, 2010, and
2011. Expanded DIRECTV’s sales kiosk 15% growth. Created and implemented new variable
compensation for field. Acquired and grew 3rd party sales team 20% growth. Restructured Commercial sales
strategy.
Women Concept de Puerto Rico, Inc. San Juan, PR
Managing Director July 2004 – May 2007
· Created and implemented company’s infrastructure; responsible for managing and directing entire operation,
including financial, merchandising, marketing, communications, and operational duties.
· Responsible for building brand concept in target market through extensive market research and promotional
campaigns, creating excitement and glamour around the Women’s Concept merchandise “lifestyle”.
· Developed and implemented corporate policies and procedure manual and performed primary HR duties;
recruitment, employee relations, training and employee development for a staff of 25+ associates.
· Responsible for Profit and Loss reports and results.
· Achievements: Start up retail business from ground-up. Acquired franchise, and executed development
plan for Puerto Rico.
Chris Meierhoefer Special Events Inc, Boston, MA
Director of Sales and Marketing, Mexico Territory April 2002 – July 2004
· Proven closer of significant deals, opened new market with over 4 million in sales.
· Responsible for building and maintaining sales results in the Mexico market through effective management
of events, staff and environment. This includes creating business plans to maximize revenues and profits
from the company’s services.
· Oversee and evaluate market research and adjust marketing strategy to meet the changing market and
competitive conditions in Mexico.
· Acquired, developed, and recommend RFP’s including product positioning, and pricing strategy.
· Responsible of all aspects of event production from initial call, scheduling to billing.
· Managed a variety of vendors on the production of events. Coordinate with hotel staff for event preparation
and execution of all related activities. Interact with Accounting and other staff as need to reconcile billing.
· Achievements: Opened new market for the company, and increased company revenue by 4 million dollars.
Keane, Inc., Boston, MA
HR/Director of Recruiting (ASDP Program) March 2000 – May 2001
· Provided direction to over 40 business units across the US, Canada and UK with an approximate staff of
60+ recruiters. This includes but not limited to: training, coaching, mentoring, and providing support as
needed.
· Participated in establishing corporate policies and procedures in the areas of staffing, compensation,
compliance, employee relations and benefits to attract, retain, and motivate employees.
· Planned and executed tactical recruiting activities. This includes planning for aggressive resume flow and
referrals through internal job postings, Newspaper ads, open houses and information sessions.
· Sourced and interviewed candidates for Accelerated Software Development Program
· Domestic and International Traveled 50%
AMICA Mutual Insurance Co., Lincoln, RI
Associate Adjuster September 1998 – February 2000
The Gillette Company, Boston, MA
Retail Sales Representative - CT May 1997 – September 1998
Emmanuel College, Boston, MA
3. SR. ADMISSIONS RECRUITER August 1995 – May 1997
ADMISSIONS RECRUITER May 1994 – August 1995
EDUCATION
Emmanuel College, Boston, MA, B. S. in Business Management, Concentration in Marketing and Finance, May, 1994
University of Phoenix, San Juan, PR, MBA in Marketing and Human Resources – In Progress
Skills: KeaneRes - Resumix, PC: Word, PowerPoint, Excel, Lotus Notes, Windows XP
