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What does it take to
make outsourcing work?
   David Wilde – Westminster City Council
  Andrew Unsworth – Edinburgh City Council
     Alan Watton – Best Practice Group
Key points
       •   Our experience in turning failure into success
       •   Also, how to avoid failure in the first place
       •   Sustaining performance over time
       •   Do’s and don’ts of managing outsourced services



       •   It’s broken – how to fix it
       •   Now it’s fixed, how to keep it that way
       •   Now it’s over, what next?
       •   How to make sure one doesn’t break in the future
Edinburgh experience
Andrew Unsworth
I could talk to you today
about…….

     •   Contracts
     •   External Advisers
     •   SLAs
     •   Benchmarking
     •   Service Credits
     •   ……
But instead I’ll focus
on….
Relationships Have An Impact on
               Value….
When asked to compare the                                         +15%
value at stake between a good
and poor outsourcing relationship:                                           Customer satisfaction
                                                                             Delivery of value-added projects
                                                                             on time and on budget
                                                                             Quick response time to requests
                                                                             Innovation and thought leadership
    Over 80% of private sector
                                                                             Resources freed internally to do
           buyers …                                                          other work
     Over 50% of public sector                                           Intangible Measures of Added Value
            buyers …
                                                                              Annual Contract Value
  And over 60% of providers                              …
                                                                            Poor Relationships Destroy
                                                                                      Value
                                                                             Resource waste due to inability to
  felt that at least 30% of the                                              trust/delegate
  annual contract value was at                                               Greater need to monitor/audit
                                                                             Frequent conflict escalation
                risk
                                                                             Low internal customer satisfaction
 Source: Vantage Partners, “Managing Outsourcing Relationships:
       Essential Practices for Buyers and Providers” (2006)
                                                                             Ineffective execution and follow-through
                                                                             Lack of clarity around roles and
                                                                             responsibilities
                                                                             Decisions made based on limited
                                                                             information
                                                                  -15%
Keys to Partnership Working
•   Develop trust, confidence, respect and understanding of each
    other….



    –   Partnership Charter
    –   Co-location / Job Share
    –   Governance
    –   Communications
    –   Balanced Scorecard
Behaviours
• I will do what is good for the relationship, whether or not you
   reciprocate

• Whatever your behaviour, I will accept you as an equal negotiating
   partner

• I will try to understand how you see things

• I will be open to persuasion. I will seek to persuade you on the
   merits

• I will try to be reliable as possible

• I will consult you before making decisions that significantly affect
   you
Create A Win-Win Solution
A view from the sidelines – your
critical friend:
Alan Watton
New Court Ruling: How it helps make outsourcing partnerships work better



 New Court Ruling



Stephenson Blake
                                    Now, Johnson and Murphy:
                                    Clarity - Stephenson Blake:
• Duty to warn
• Validate what they
                                    • ValidateWarn they will provide
                                      Duty to what
  will provide
• Validate what they                Duties what theydoesn’t ask you the right
                                                stay in place
                                    • If service provider won’t
                                      Validate
  can’t
• Validate the
  consequential effect              throughout the entire
                                    • Validate the consequential effect can’t say
                                      questions pre-contractually, they
  of what they can’t
                                      once you have contracted with them:
Johnson and Murphy
                                    duration of document that”
                                         • “You didn’t
                                                       the agreement
• Above duties stay in
  place throughout the
                                         • “You have changed your mind”
  life of the contract                   • “We have misunderstood you”
                                         • “You’ll need to pay more”
New Court Ruling: How it helps make outsourcing partnerships work better



Undermining the Contract Through Good Project Management



 Project management
                                                 Contract terms            What this means
 methodology


 •   Prince 2                                     • Reflect how            • Project methodologies
                                                                             have no effectual
 •   CMM                                            you are                  contractual governance
 •   Agile                                          supposed
                                                                           • If your own team try to
 •   Hermes                                         to act                   align the project you can
 •   PM2                                                                     take responsibility and
                                                  • However law              remove advisory duty
                                                    recognises               from your Partner
                                                    how you                • You become
                                                    actually act             responsible for costs
New Court Ruling: How it helps make outsourcing partnerships work better



 How You Can Take Responsibility Away – Without Realising It



• Jumping in

• Directing the project

• Ignoring partner’s
  advice                       Agreeing to
                               Dealing
                                 Provider’s                                 • Fragmented you
                                                                              To ‘think’ for
                               Not
                               Ignoring
                               Senior
                                 responsibilities:                          • Eroded Warn
                                                                              Duty to
• Not following
  the contract                 Directing
                               changes
                               directly
                               Jumping
                               management
                               following
                               partner’s in                                 • Act with Reasonable
• Agreeing to changes
  outside the contract         the project
                               outside of
                               with sub-                                      Care and Skill
• Dealing directly             interference
                               contract
                               advice
  with subcontractors          contract
                               contractors                                  • Provide ‘best’ advice
• Senior management
  interference
New Court Ruling: How it helps make outsourcing partnerships work better



If it’s already going wrong…


                            DO                                             DON’T
                Read the contract                                          Continue to pay unless
                                                                           problems /
                Document all problems
                                                                           misunderstandings are
                Create contract                                            your responsibility
                management process
                                                                           Take information at
                Set clear milestones /                                     face value. Check why
                timelines                                                  misunderstandings
                for resolution                                             have occurred
                Ask yourself: Did the                                      Allow software /
                vendor warn me about                                       systems to
                this before signing the                                    be overwritten. Keep
                contract?                                                  evidence
Westminster – turning the tide
    •   Contract 6 years into a 10 year deal
    •   Customer satisfaction at 22%, cost double what it should be
    •   Driven by change requests
    •   Relationship management by conflict
    •   Part of a bigger deal which was successful elsewhere

    Questions:
    • Can we fix it?
    • What needs to be fixed?
    • What if we end it?
Westminster – turning the tide
    Day -70 towards taking on the job
    • Review service
    • Review metrics
    • Review budget
    • Review structure
    • Review need

    Day 3 in the job
    • Critical default notice and 120 days to fix
    • Strategic direction
    • Internal reorganisation
    • Fundamental change in relationship going forward
Westminster – turning the tide
    Day 90 in the job
    • Continuous service improvement plan agreed and signed off
    • Customer satisfaction up to 60%
    • Lots of people changes had happened
    • Co-working under way in anger but NOT conflict

    Day 270 in the job
    • Critical Default Notice signed off as addressed
    • End User Computing project approved
    • £913K of first £1million in cost reductions achieved
    • Next £1.2million in the pipeline
    • Customer satisfaction towards 80%
    • New business for the supplier being won

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David Wilde Et Al Outsourcing

  • 1. What does it take to make outsourcing work? David Wilde – Westminster City Council Andrew Unsworth – Edinburgh City Council Alan Watton – Best Practice Group
  • 2. Key points • Our experience in turning failure into success • Also, how to avoid failure in the first place • Sustaining performance over time • Do’s and don’ts of managing outsourced services • It’s broken – how to fix it • Now it’s fixed, how to keep it that way • Now it’s over, what next? • How to make sure one doesn’t break in the future
  • 4. I could talk to you today about……. • Contracts • External Advisers • SLAs • Benchmarking • Service Credits • ……
  • 5. But instead I’ll focus on….
  • 6. Relationships Have An Impact on Value…. When asked to compare the +15% value at stake between a good and poor outsourcing relationship: Customer satisfaction Delivery of value-added projects on time and on budget Quick response time to requests Innovation and thought leadership Over 80% of private sector Resources freed internally to do buyers … other work Over 50% of public sector Intangible Measures of Added Value buyers … Annual Contract Value And over 60% of providers … Poor Relationships Destroy Value Resource waste due to inability to felt that at least 30% of the trust/delegate annual contract value was at Greater need to monitor/audit Frequent conflict escalation risk Low internal customer satisfaction Source: Vantage Partners, “Managing Outsourcing Relationships: Essential Practices for Buyers and Providers” (2006) Ineffective execution and follow-through Lack of clarity around roles and responsibilities Decisions made based on limited information -15%
  • 7. Keys to Partnership Working • Develop trust, confidence, respect and understanding of each other…. – Partnership Charter – Co-location / Job Share – Governance – Communications – Balanced Scorecard
  • 8. Behaviours • I will do what is good for the relationship, whether or not you reciprocate • Whatever your behaviour, I will accept you as an equal negotiating partner • I will try to understand how you see things • I will be open to persuasion. I will seek to persuade you on the merits • I will try to be reliable as possible • I will consult you before making decisions that significantly affect you
  • 9. Create A Win-Win Solution
  • 10. A view from the sidelines – your critical friend: Alan Watton
  • 11. New Court Ruling: How it helps make outsourcing partnerships work better New Court Ruling Stephenson Blake Now, Johnson and Murphy: Clarity - Stephenson Blake: • Duty to warn • Validate what they • ValidateWarn they will provide Duty to what will provide • Validate what they Duties what theydoesn’t ask you the right stay in place • If service provider won’t Validate can’t • Validate the consequential effect throughout the entire • Validate the consequential effect can’t say questions pre-contractually, they of what they can’t once you have contracted with them: Johnson and Murphy duration of document that” • “You didn’t the agreement • Above duties stay in place throughout the • “You have changed your mind” life of the contract • “We have misunderstood you” • “You’ll need to pay more”
  • 12. New Court Ruling: How it helps make outsourcing partnerships work better Undermining the Contract Through Good Project Management Project management Contract terms What this means methodology • Prince 2 • Reflect how • Project methodologies have no effectual • CMM you are contractual governance • Agile supposed • If your own team try to • Hermes to act align the project you can • PM2 take responsibility and • However law remove advisory duty recognises from your Partner how you • You become actually act responsible for costs
  • 13. New Court Ruling: How it helps make outsourcing partnerships work better How You Can Take Responsibility Away – Without Realising It • Jumping in • Directing the project • Ignoring partner’s advice Agreeing to Dealing Provider’s • Fragmented you To ‘think’ for Not Ignoring Senior responsibilities: • Eroded Warn Duty to • Not following the contract Directing changes directly Jumping management following partner’s in • Act with Reasonable • Agreeing to changes outside the contract the project outside of with sub- Care and Skill • Dealing directly interference contract advice with subcontractors contract contractors • Provide ‘best’ advice • Senior management interference
  • 14. New Court Ruling: How it helps make outsourcing partnerships work better If it’s already going wrong… DO DON’T Read the contract Continue to pay unless problems / Document all problems misunderstandings are Create contract your responsibility management process Take information at Set clear milestones / face value. Check why timelines misunderstandings for resolution have occurred Ask yourself: Did the Allow software / vendor warn me about systems to this before signing the be overwritten. Keep contract? evidence
  • 15. Westminster – turning the tide • Contract 6 years into a 10 year deal • Customer satisfaction at 22%, cost double what it should be • Driven by change requests • Relationship management by conflict • Part of a bigger deal which was successful elsewhere Questions: • Can we fix it? • What needs to be fixed? • What if we end it?
  • 16. Westminster – turning the tide Day -70 towards taking on the job • Review service • Review metrics • Review budget • Review structure • Review need Day 3 in the job • Critical default notice and 120 days to fix • Strategic direction • Internal reorganisation • Fundamental change in relationship going forward
  • 17. Westminster – turning the tide Day 90 in the job • Continuous service improvement plan agreed and signed off • Customer satisfaction up to 60% • Lots of people changes had happened • Co-working under way in anger but NOT conflict Day 270 in the job • Critical Default Notice signed off as addressed • End User Computing project approved • £913K of first £1million in cost reductions achieved • Next £1.2million in the pipeline • Customer satisfaction towards 80% • New business for the supplier being won