This white paper discusses how to maximize the value of an organization's investment in IT Service Management (ITSM). It recommends adopting a survey, design, and verify approach. [The paper suggests] conducting a survey to understand gaps in existing ITSM processes, designing processes to address gaps, and verifying that processes are being followed through governance. Effective process design considers stakeholders, requirements, automation, ownership, and metrics. Following designed processes through governance is key to realizing value from an ITSM program.