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Bolsover’s Story... SOCITM Building website take-up and citizen e-engagement 14 th  December 2010 Fil Thurlow
Dedication ,[object Object],[object Object],[object Object],[object Object]
Once  upon a time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contents ,[object Object],[object Object],[object Object],[object Object]
Preface ,[object Object],[object Object],[object Object]
Where are we?
Where are we?
About Bolsover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter 1 – The problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.bolsover.gov.uk
www.bolsover.gov.uk
www.bolsover.gov.uk ,[object Object],[object Object],[object Object],[object Object]
Acknowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How did we do things? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure CHIEF EXECUTIVE OFFICER RESOURCES DEPT CUSTOMER SERVICES & PERFORMANCE DEPT OTHER DEPTS / SERVICE AREAS IT TEAM Web Development Officer CONTACT  CENTER TEAM CUSTOMER ACCESS TEAM Communications Manager Equalities Officer Content Editors x 12 COMMS TEAM Contact Center Managers / Staff
Working practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What did we use? ,[object Object]
What did we use? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What did we use? ,[object Object]
Understanding our customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Race Statistic Bolsover District East Midlands England White 99% 94% 90% Asian <0.4% 4% 5% African <0.1% 1% 1% Other <0.5% 1% 4%
Employment Statistic Bolsover District East Midlands England Economically active employees Full-time 36% 42% 42% Economically active employees Part-time 12% 14% 13% Economically active Self-employed  5%  9% 10% Economically active unemployed 4%  3% 4% Economically active student 1%  4% 4% Economically inactive Retired 15%  15% 15% Economically inactive Looking after home and family 7%  7% 7% Economically inactive Permanently sick / disabled 10%  6% 5%
Education Statistic Bolsover District East Midlands England People aged 16-74 with: No qualifications 44% 34% 30% People aged 16-74 with: Highest qualification attained level 1* 20% 19% 17% People aged 16-74 with:  Highest qualification attained level 2* 19%  20% 21% People aged 16-74 with:  Highest qualification attained level 3* 6%  9% 10% People aged 16-74 with: Highest qualification attained level 4* 11%  18% 22%
Disability Statistic Bolsover District East Midlands England People with a limiting long term illness 26%  18% 17%
Managing our content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visitors (average monthly) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Browsers ,[object Object],Statistic Bolsover District World Internet Explorer  80% 29% Firefox  12% 44% Chrome  5% 21% Other  3% 6% Statistic Bolsover District World IE 8 60% 62% IE 7 25% 23% IE 6 15% 15%
Search keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traffic sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top pages / tasks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter 2 – The solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],The open source project
[object Object],[object Object],[object Object],[object Object],[object Object],Research
[object Object],Research
[object Object],Compare
[object Object],Test the options
Choose the system ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation (Architecture) ,[object Object]
Implementation (Project) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation (Product) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation (Product) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Migration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Testing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Going live ,[object Object],[object Object]
Chapter 3 – The review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success metrics ,[object Object],[object Object],[object Object]
Short term ,[object Object],[object Object]
Short term ,[object Object],[object Object]
Medium term ,[object Object]
Medium term ,[object Object]
Long term ,[object Object],[object Object]
Long term ,[object Object],[object Object]
Learn ,[object Object],[object Object],[object Object],[object Object]
AIM to be better ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics continued ,[object Object]
Analytics continued ,[object Object]
Improve ,[object Object],[object Object]
Improve ,[object Object]
Improve ,[object Object]
Modify ,[object Object],[object Object],[object Object],[object Object]
The website today ,[object Object]
The website today ,[object Object]
Next steps ,[object Object],[object Object],[object Object]
Syndication ,[object Object]
Syndication ,[object Object]
Syndication ,[object Object]
Real time interactivity ,[object Object]
Subscriptions ,[object Object]
Conclusion ,[object Object]
Conclusion ,[object Object]
Conclusion ,[object Object],[object Object]
Suggestions for further reading ,[object Object],[object Object]
Also by the same author ,[object Object],[object Object],[object Object]
About the author ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bolsover’s Story... Thank you
 

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14 dec fil thurlow

  • 1. Bolsover’s Story... SOCITM Building website take-up and citizen e-engagement 14 th December 2010 Fil Thurlow
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  • 17. Structure CHIEF EXECUTIVE OFFICER RESOURCES DEPT CUSTOMER SERVICES & PERFORMANCE DEPT OTHER DEPTS / SERVICE AREAS IT TEAM Web Development Officer CONTACT CENTER TEAM CUSTOMER ACCESS TEAM Communications Manager Equalities Officer Content Editors x 12 COMMS TEAM Contact Center Managers / Staff
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  • 23. Race Statistic Bolsover District East Midlands England White 99% 94% 90% Asian <0.4% 4% 5% African <0.1% 1% 1% Other <0.5% 1% 4%
  • 24. Employment Statistic Bolsover District East Midlands England Economically active employees Full-time 36% 42% 42% Economically active employees Part-time 12% 14% 13% Economically active Self-employed 5% 9% 10% Economically active unemployed 4% 3% 4% Economically active student 1% 4% 4% Economically inactive Retired 15% 15% 15% Economically inactive Looking after home and family 7% 7% 7% Economically inactive Permanently sick / disabled 10% 6% 5%
  • 25. Education Statistic Bolsover District East Midlands England People aged 16-74 with: No qualifications 44% 34% 30% People aged 16-74 with: Highest qualification attained level 1* 20% 19% 17% People aged 16-74 with: Highest qualification attained level 2* 19% 20% 21% People aged 16-74 with: Highest qualification attained level 3* 6% 9% 10% People aged 16-74 with: Highest qualification attained level 4* 11% 18% 22%
  • 26. Disability Statistic Bolsover District East Midlands England People with a limiting long term illness 26% 18% 17%
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