Sanjay Kumar Vijay has over 25 years of experience in marketing and sales management in the cement industry. He holds an MBA and MCom and is currently working as Deputy General Manager of Marketing at Mangalam Cement Ltd. Previously he has held leadership roles at several cement companies managing regional sales and developing marketing strategies. He has a proven track record of launching new brands, increasing market share and managing dealer networks.

1. CURRICULAM VITAE
SANJAY KUMAR VIJAY
Mobile No 0789113736 | E-mail: sanjay_kumar6628@yahoo.co.in
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Educational Qualifications
 Completed M.B.A. with 65% specialization in Marketing & Financial Management from Shiva ji
University (Kolhapur) in1990.
 Completed M.Com 58%. From Rajasthan University Jaipur (Dept. of Economic Administration &
financial Management) in 1988.
Language Known
 Proficiency in English & Hindi (Both Written & Spoken) besides possessing commands over
Rajasthani.
Professional Exposure
 Formulating plans and reaching out to the unexplored market segments / customer groups for
business expansion.
 Analyzing latest marketing trends and tracking competitor’s activities and providing valuable
inputs for fine tuning and sales & marketing strategies.
 Implementing sales promotion plans & new concepts to generate sales for achievement of
targets; coordinating the promotional activities for new releases & special products.
 Identifying the network with financially strong and reliable channel partners, resulting in deeper
market penetration and improved market share.
 Establishing strong and reliable channel partners for deeper market penetration; providing
training & direction to channel partners for ensuring quality performance.
 Planning and implementing the schemes to achieve the business objectives; meetings conducted
to know new product requirements.
 Devising strategies to improve the commercial performance by increasing its turnover and
maximizing profitability; instituting procedure in place to control expenses.
 Maintaining customers focus on all times and answering to customer’s enquiries using the
standard guidelines.
 Taking ownership of complaint and queries and proactively following through to resolution;
ensuring that all customers’ queries are well resolved.
 Supporting decisions made by customer service management and conveying to reinforce the
team members.
 Ensuring the error free processing of all service requests; maintaining a high-quality customer
experience.
 Gathering the market intelligence, tracking the competitor’s activities and providing the valuable
inputs for fine tuning the sales & marketing strategies.
 Conceptualizing and implementing competent strategies with a view to penetrate new accounts
and expand existing ones for a wide range of products / services.
 Organizing sales promotional activities as a part of brand building & market development effort.
 Developing new streams for revenue growth and maintaining relationships with customers to
achieve repeat / referral business.
 Interacting directly with clients and redressing queries & issues to their optimum satisfaction.

2. Professional Experience
A) Present Job: Working as Dy.General Manager(Mktg.) in Mangalam Cement Ltd ( A
B.K.Birla Group of Companies) From January’14 to present..
Job Profile :
 As Cluster Head of Rajasthan the responsibilities in brief includes launch the Brands in
unrepresented markets of Rajasthan.
 Appointment of sales promoters, Appointment of C&F Agents.
 Timely Review and reduce secondary logistic cost.
 Drawing up the sales plan and set the targets of field officers.
 Implement the aggressive sales promotional strategy for high NCR markets.
 Credit control of entire Division and implement the payment policy for network.
 Motivate the sales promoters and field force to get their full potential.
 Timely submission of price proposal, WSP, RSP and MRP proposal.
 Fetching the business from key customers/ Non trade segment.
 Development of strategy for branding.
 Implement the advertising and promotional campaigns.
 Interface with field officers, dealers and sales promoters to measure the effectiveness of
advertisement and promotion campaigns.
 Coordinate with production department to ensure a balance in demand and supply.
 Coordinate with factory logistic for stock transfer and also coordinate with sales account for
timely generate the VAT invoice, issuance the credit note etc.
B) Worked as Dy. General Manager (Mktg.) from July’ 2012 to Jan.’14 in Sanghi Industries Ltd,
Cement Division Jodhpur Division office to look after Rajasthan Division.
Job Profile:
 As Divisional Head of Rajasthan the responsibilities in brief includes launch the Sanghi Brands in
western Rajasthan market successfully.
 Appointment of CCC (sales promoters), Appointment of C&F Agents.
 Timely Review and reduce secondary logistic cost.
 Drawing up the sales plan and set the targets of field officers.
 Implement the aggressive sales promotional strategy for high NCR markets.
 Credit control of entire Division and implement the payment policy for network.
 Motivate the sales promoters and field force to get their full potential.
 Timely submission of price proposal, WSP, RSP and MRP proposal.
 Fetching the business from key customers/ Non trade segment.
 Development of strategy for branding.
 Implement the advertising and promotional campaigns.
 Interface with field officers, dealers and sales promoters to measure the effectiveness of
advertisement and promotion campaigns.
 Coordinate with production department to ensure a balance in demand and supply.

3.  Coordinate with factory logistic for stock transfer and also coordinate with sales account for
timely generate the VAT invoice, issuance the credit note etc.
C) Worked as Dy. General Manager (Mktg.) from September 2009 to May 2012 in Birla
Corporation limited, Cement Division- Satna (M.P.) to looked after marketing of MP and
Bundelkhand (U.P.) and thereafter worked in Cement Division –Durgapur to look after
marketing Jharkhand and part of Bihar.
Job Profile:
 As Regional Head of Jharkhand responsibility in brief includes, drawing up sales plan and set
the target of the marketing officers.
 Coordinate with the production department to ensure a balance in demand and supply.
 Credit control of whole region. Increase channel reach, Managing C&F agents in the region.
Prompt response of non trade enquiries.
 Implementation of aggressive sales promotion strategy for core districts of the region.
 Motivate to the sales promoter/marketing officers to get their full potential.
 Timely submission of price proposal and RSP-WSP & MRP proposals.
 Implement advertising and promotion campaigns.
 Interface with marketing officers and customers to measure effectiveness of advertising and
promotion campaign.
 Fetching the business from key customers /non trade segment.
 Conversion the sale from low to high realisation zone.
 Conversion of market from whole sale to retail base.
 Development of strategy for branding.
D) M/s Shree cement limited (about Eight & half years) - Manager (Marketing)
As Regional In charge responsibility in brief includes supervision and monitoring all activities including
Sales, Collection and promotional activities of the region under control. Planning the marketing
strategies for making the effective sale, Co-ordination with distributors and sales account department for
effective working. Leading, Motivating and controlling the sale force under control. Supervision and
control the sales promoters and stockiest activities. Maintaining the healthy relationship between sales
promoter and stockiest and also between sales promoter & company. Fetching the business from the
government and private institutions.
E) M/s JAYPEE Bela Cement (A Division of Jaypee Rewa Cement Limited) for about Four
years. - Dy.Territory Manager.
As Area In charge responsibility in brief includes supervision and monitoring of sales and collection of
Jaypee Rewa Cement & Jaypee Bela Cement dumps under control. Development and promotion of
sales in the area, market monitoring in respect of price and competitors activities monitoring financial
outstanding of stockiest as well as Sales Promoters, supervision of material distribution and market
support activities besides being responsible for dump account and control, maintaining healthy
relationship between stockiest and sales promoter & between sales promoter & company, verification of

4. records of dumps under control, advise the sales strategies to management. Fetching the business from
the government / private institutions.
F) Worked as Asst. Manager Mktg. in GUJARAT SIDHEE CEMENT LTD. for about Six Months.
Launching the product in western Rajasthan, Planning and conduct of the marketing survey.
Determination and assessment of the potential market and principal competitors. Product distribution
and dispatch planning. Proposal for Product Pricing. Selection and appointment of stockiest. Product
launching and Associated Publicity Program and their after Product Development Consolidation of
Sales.
G) M/s Gujarat Ambuja Cements Ltd. (Two years) - Senior Sales Officer
Report to G.M. (Marketing), principal involve in the marketing strategies and planning from the stage of
marketing survey to product launch in the Rajasthan market. Determination and assessment of the
potential market and principal competitors, Product distribution and dispatch planning, product pricing,
selection and appointment of stockiest, Product launch and the associated publicity program and
thereafter, product development and consolidation of sales.
H) M/s Ultra-Tech. Cement Ltd. (from Jul’ 90 to Jan’93) - Asst. Sales Officer.
Supervision and monitoring of sales and collection of Hanumangarh Dump (Rajasthan), development
and promotion of sales, Market monitoring in respect of price and competitors activities, supervision of
material distribution and market support activities, credit control, Tabulation of various marketing data
and other associated commercial work.
Present CTC : Rs. 15.50. Lacs Gross per Annum
Expected CTC : Negotiable
Reference
Mr. Deepak Dave Mr. Divyash Doshi
Vice president (Marketing) Asst.Vice President (Marketing )
J.K Lakshmi Cement Ltd., Ahmedadad Sanghi Industries Limited,
+91 9925045871 +91 9825803609
PERSONAL DETAILS
Date of Birth 24th Sep. 1966
Marital Status: Married
Address: B-23, Outside Hida Ki Mori, Geeta Bhawan, Laxminarayanpuri Road, Ramganj
Bazar,Jaipur, Rajasthan-302 3003