Sandip Das has over 15 years of experience in sales, marketing, business development and people management with reputed organizations. He is currently seeking opportunities to utilize his extensive experience in leading international sales and promotions. Some of his key experiences include over 13 years in sales leadership roles in the FMCG and newspaper industries, managing teams up to 63 people, and successfully launching new products.

1. SANDIP DAS
K-92, Kamdohari Bose Para, P.O. Garia, Kolkata – 700 084
Mobile: +91-9831639111 Email: dassandip00@gmail.com
I am an energetic, dynamic, successful sales manager with 15 years’ experience in sales, marketing,
business development, distribution management, direct sales drive and management of people and
resources with reputed organizations.
I would like to use my extensive sales management, marketing and IT skills to lead promotion and sale
of product and services in an international market.
PROFESSIONAL PROFILE
 Dynamic 13 years of sales career reflecting pioneering experience and record-breaking performance
in FMCG Newspaper Sales Industries. Remain on the cutting-edge, driving new business through key
accounts and establishing strategic partnerships and dealer relationships to increase channel revenue
and manage a team of 63 people.
 Experienced in implementing direct marketing plans, accomplishing sales targets, providing
necessary assistance & ensuring achievement of the organisational revenue targets in budgeted
parameters.
 Experience in new product launches both in newspaper and FMCG segment starting from pre-launch
market study, viability analysis, strategising trade and consumer schemes, product pricing, branding
budgeting and driving sales numbers.
 Significant experience in handling operations for driving business by effective relationship
management and delivery of value added service.
 Proficient in strategy formulation through market research and fine tuning strategies to ensure wider
market reach and penetration of unexplored market segments by conducting competitor analysis by
keeping abreast of market trends and competitor moves to achieve market share metrics.
 Excellent communication and presentation skills with demonstrated abilities in mentoring motivated
teams towards achieving organizational goals.
 A proven performer who moves easily from vision and strategy to implementation.
CAREER HIGHLIGHTS
Since April 25, 2008 with Bennett, Coleman & Co. Ltd (Times of India), in the capacity of
Deputy Manager, RMD.
Career Path
Joined as Sr. Officer
Promoted as Assistant Manager in 2011
Promoted as Deputy Manager in 2013
Appraisals (08-09 to 12-14) have got a grade of ‘DE’ (Demonstrate Excellence) in all consecutive 6
years.
Functional Designation Regional Manager (Kolkata City)
Key Responsibilities Handled
Reporting to the Zonal Head (East) and managing the distribution network of 2.5 lakhs publication
business of the largest English daily, The Times of India in UAE.
 Responsible for the successful management of a team of 150+ people comprising of Account Group
Managers, Distribution Controllers, Coordinators, Distributing Agents and Distributors. Retention of
40,000 pre-paid subscribers, complain handling, monitor new product launches, trade and consumer
promotions,B2B & B2C, achievement of ambitious targets through effective strategising, training of
down line work force. Maximise sales through brand building exercises, process correction and

2. control.
 Increase reach and penetration to enable distribution optimisation, smart zoning and time
management, trade and channel development, liaison with marketing and advertising department,
market research agencies, municipalities and ports. Directing the functioning of all operations,
service and administration matters including HR, Finance and MIS monitoring. Manage the logistics
strategy with emphasis on service network, capacity planning, resource requirements and project
management. General administration, credit control and recruitments & training.
 Prepare and present trade/ merchandising strategy, conduct business intelligence and market
research to understand and assess customer needs, perform competitor analysis. Manage all
customer relationships and resolve any issues that may arise.
 Spearheading a team of 200 Readers Relationship Executives and 26 Group Leaders as a part of
Direct Sales Programme.
 Managing a Team comprising of three Customer Relationship Executives for initiating sales through
telemarketing and ensuring customer retaining through effective problem solving.
 Managing Channel Sales distribution of Kolkata city – South, North & East and sub-urban territories
of South & North 24 pgs with target achievement through increasing copies on by-monthly basis.
 Single handedly spearheading the team for subscription booking of group magazines.
 Working with B-Schools and Financial Study Institutes’; promoting ETiC (i.e. The Economic Times in
Campus).
 Conceptualize and co-ordinate promotional activities and organizing customer contact building Event
with self monetization and thereby generating revenue.
 Strategise and formulate (as per ABC guidelines) and implement new reader’s offer and trade
incentive schemes to generate news readership.
 Handling Trade union issues and maintain liaison with them ensuring smooth trade activities to
increase sales
 Single handedly spearheading the sales growth both proposing strategy and execution of sales
schemes for The Economic Times daily and Sunday Magazine (weekly tabloid).
Significant Contributions
 Identified and developed a new market for our newspaper dailies in south 24 pgs and new created
agent’s base with fruitful promotional activities and now the territories contribution in total business
is 6.8 %.
 Generated 1600 copies additional sales of “The Economist” weekly magazine by introducing (for
the first time) the product to management graduate students of Eastern India.
 Has played a significant role in launch of the first national regional language newspaper (in Bengali)
named “Ei Samay” and booked pre – launch subscription of 3,35,000 copies in October 2012 and
now a strong No. 2 in Kolkata City.
 Booked 1500 copies of The Economic Times (ETiC) subscription from Institute of Cost
Accountants, this is considered as best one time booking nationally.
 In direct sales programme stretched 60% renewal rate to 80% and maintain the same on
continuous basis.
 Introduced the concept of bulk booking from institution for magazines and generated additional
sales by booking 10,500 copies 2009-10, 13,000 copies in 2010-11 and 12,300 copies in 2011-12.
 Successfully running the direct sales programme to generate new readers by introductory pricing
policy and thereby producing 21% consistent growth in Times of India (general daily) and 10% for
The Economic Times (business daily) newspaper sales in my assigned zone.
June’05 to 19th
May’08 with Gujarat Co-operative Milk Marketing Federation Ltd. (AMUL), as
Jr. Executive (Officer-In-Charge – Modern Trade)
India’s largest producer of Milk and Milk Products
Career Path
Joined as Field Sales Representative
Promoted as Executive (Officer-In-Charge – Modern Trade)
Appraisal Grade – A (throughout the tenure of work)

3. Key Responsibilities Handled
 Spearheading a team of 4 Field Sales Representatives in Kolkata Region and acting as an officer In
charge for Modern Trade for merchandising Kolkata City, managing, co-ordinating & controlling
sales, distribution & marketing.
 Reviewing and interpreting the competition after in-depth analysis of market information to fine-
tune the marketing strategies and escalate business volumes.
 Identifying and networking with financially strong and reliable dealers/channel partners, resulting in
deeper market penetration and reach.
 Ensuring cost effective logistic operations & seamless materials movement to ascertain sufficient
inventory levels at each sales outlet/ distribution channel.
 Devising & implementing strategies for product positioning and pricing and handling product
promotion activities.
 Leading & monitoring the performance of team members to ensure efficiency in operations and
meeting of individual & group targets.
 Identifying and implementing strategies for building team effectiveness by promoting a spirit of
cooperation between team members.
 Implementing BTL activities and monitoring their effectiveness.
Significant Contributions
 Pivotal in forging national tie ups with Pantaloon Retail India Ltd for direct supply.
 Successfully appointed exclusive Modern Trade Distributor for distribution of Amul products in Key
account store
 Fundamental in organizing “Bin Bole Jo Bole” campaign for re-launch of Amul Kool Café range
 Significant contribution in conceiving, coordinating & organizing “Point-of-Sweat” promotion for
Stamina Sports Drink, successfully in Kolkata
 Successfully planned the pre – launch, launch and post launch activities for Amul Kool Café (coffee
base flavored milk), Amul Basundi (concentrated & sweetened milk), Amul Frozen Pizza (heat & eat
pizza), Stamina (energy drink containing whey proteins), Chocozoo (chocobites in animal shapes).
 Ensured 100% availability of Amul SKU’s at Key Super Stores and thereby increased the sale of the
developing line products 30%.
 Launched pouch milk (milk in poly packs) in Bhopal and generated over 6 lacks of revenues through
“Retailers Club”
Jun’02 to May’05 with The Statesman Ltd as a Circulation Executive, Kolkata
Key Responsibilities Handled
 Steering the Entire circulation operations in Assam, Tripura, Meghalaya and Nagaland comprising of
35 agencies.
 Supervising routine sales and sales promotion activities. Constant touch with all newspaper agents to
boost the circulation.
 Identifying target audiences, planning marketing activities to achieve volume circulations,
estimations & executing promotions to ensure product movements to enhance product visibility and
drive volumes.
 Maintaining relationships with readers/agents to achieve repeat/ referral business. Utilizing public
information & network to develop marketing intelligence for generating leads.
 Responsible for Institutional Sales with all premier Hotels, Nursing Homes, Clubs, and major
Corporate Houses of Kolkata like Patton, Tata Steel and Bengal Ambuja etc
 Developing and appointing new business partners to expand product reach in the market and
working in close interaction with the dealers and distributors to assist them to promote the product.
 Managing Distribution network & handling transporters, distributors, C&F agents & modes of
transportation for the timely delivery of newspapers.
 Forging harmonious Industrial relations with Hawker Union’s of different Centers.
Significant Contributions
 Played a vital role in managing the entire operations of 6 Circulation Centers and with a total 1000
hawkers’ strength.

4.  Instrumental in managing stall promotional activities with 175 nos. of conventional and non-
conventional selling points.
 Fundamental in promoting Weekend Subscription Scheme, Summer Offer Scheme and similar others
for various brand categories of The Statesman.
 Acted as a core member of the team responsible for the launch of “Dainik Statesman” and have
single handedly appointed 6 agents in Kolkata and 25 agents in North Eastern States.
 Enhanced student interface by organizing various events in major schools across Kolkata and in
process increased circulation by over 8000 copies.
 Booked;
 50,000 copies of sponsorship from BC Group on the occasion of the launch of “Dainik Statesman”.
 1500 copies of “Festival Number 2003” from Bengal Ambuja and 1200 copies from UTI Bank
EDUCATION
 Diploma in Makketing Management from AIMA, Kolkata, WB, 2007-2009 ( 3rd
sem. CGPA 3.27 )
 B.Com (Hons) from Goenka College of Commerce & Business Administration, Calcutta University,
1998-2001 with 51%
 ISC from Assembly of God Church School, Kolkata, Delhi Board, 1996-1998 with 74%
 ICSC from Assembly of God Church School, Kolkata, Delhi Board, 1996 with 72%
DATE OF BIRTH: 12th May, 1979