Alok Mishra has over a decade of experience in sales, marketing, business development, and management. He is currently the Area Sales Manager for a reputable organization, handling all business operations. Previously he held sales management roles at Eveready Industries India Ltd, where he exceeded sales targets and grew market share in multiple regions. He has a track record of strong leadership, strategic planning, and motivating high-performing teams.

1. ALOK R. MISHRA
Mobile: 09699146766
E-mail: - alokrmishra@yahoo.co.in
Strategic Planning / Sales & Marketing / Channel Management / Business Development
SENIOR MANAGEMENT EXECUTIVE
Senior professional with verifiable year after year success in achieving revenue, profit and business growth
objectives within turn around and rapid change environments. Highly successful in building relationship with
upper level decision makers, seizing control of critical problem areas and delivering on customer
commitments. Led and motivated large teams and managed P & L for business divisions.
Around a decade of experience Sales & Marketing, Business Development, Channel Management, Product
Management, Key Account Management, Strategic Management and Team Management in the Distribution.
Presently handling the complete business operations for a Reputed Organization as a Area Sales Manager.
A proactive planner with dexterity in identifying & adopting emerging trends to achieve organizational
objectives and profitability norms. Extensive experience in leading the growth of profitability by increasing
team revenues, expanding services and products to existing clients, marketing new products, securing new
clients and focusing on the corporation's segmentation strategy.
Exceptionally well organized with a track record that demonstrates self motivation, creativity and initiatives
to achieve both personal and corporate goals.
Proficiency Forte
 Formulating business strategies and strategic utilization and
deployment of available resources to achieve organizational
business objectives.
 Conceptualizing & implementing strategies as a part of brand
building and market development effort.
Strategic Planning
Profit Centre Operations
Business Development
Customer Relationship
Management
Brand Management
Distribution Management
Sales Forecasting
Market Research
Product Development
Team Management

2.  Forecasting monthly/annual sales targets and executing
them in a given time frame thereby enhancing existing
clientele.
 Devising competitive selling programs/strategies to improve
the product awareness and enhance business growth.
 Identifying prospective clients, generating business from new
accounts & developing them to achieve consistent profitability.
 Building and maintaining healthy business relations with
major clientele, ensuring maximum customer satisfaction by
achieving delivery & quality norms.
 Identifying and developing channel partners for achieving
business volumes consistently and profitably.
 Leading & monitoring the performance of team members to
ensure efficiency in operations and meeting of individual &
group targets.
Career Highlights
EVEREADY INDUSTRIES INDIA LTD.
January’96 till date
As Working Partner in Mart On Wheels Trading LLP Apr.15 to Till Date
Handling Purchase/Sales and Distribution Management with business of 80 lac
As Area Sales Manager, Mumbai and Thane Jan.13 to March.15
Role:
 TOTAL Team of 5 sales officers & 1 Sales Representative , 9 TSI and
70 VSM with business of 2.7 cr per month .
 Maintained Branch financials through strictly follow up of Payment norms for distributors and no rooms
for outstanding have Company money trade
 Formulating operational plan for defining sales targets for the area.
 Following- up on monthly sales plan, liquidation and product mixed targets to achieve the set targets.
 Ensuring effective sales network in Mumbai and Thane.
 Modifying the product strategy based on sales performance and market trends
 Mentoring and motivating a team of 5 Sales Officer, 1 Sales Representatives, 9 TSI and 70 VSM .
Highlights:
 Distinction of streamlining the distribution channels in all states and maximized the
business to the new heights and solved out standing issues..
 Effectively controlled the inventory, which improve the business 7%.
 Actively involved in educating to the sales team on strategic product, market potencial and
strategies to position and liquidate.
 Efficiently coordinated with sales team in achieving sales on strategic product in line with
the target and undertake special projects.
 Trained Team to focus and sales Range Product

3. ALL THIS ACTIVITIES RESULTED GROWTH OF 10 % OVER LST.
As Area Sales Manager, Pune,Konkan Belt and Goa Nov.10 to Dec.13
Role:
 Administering the western Pune,Konkan Belt and Goa head quartered at Mumbai covering with a team
of 4 sales Officer,3 Van S R and 46 Sales Representatives .
 Formulating operational plan for defining sales targets for the area.
 Following- up on monthly sales plan, liquidation and product mixed targets to achieve the set targets.
 Ensuring effective sales network in Pune and Goa.
 Modifying the product strategy based on sales performance and market trends
 Mentoring and motivating a team of 4 Sales Officer, 3 Van S R ,46 Sales Representatives, 1 clearing
and forwarding agent.
Highlights:
 Stellar role in emerging and remaining Market leader in the Pune and Goa till now with a
market share of 58%.
 Successfully managed the highest Regional sales on All India basis in 2010-2011.
 Played a major role in achieving exponential growth of sales from 1.8 to Rs 2.12 .
 ALL THIS ACTIVITIES RESULTED GROWTH OF 18 % OVER LST.
As Area Sales Manager, Western UP and Uttarakhand July.08-Nov.10
Role:
 Administering the western UP and Uttarakhand head quartered at Delhi covering with a team of 6 sales
Officer and 32 Sales Representatives.
 Formulating operational plan for defining sales targets for the area.
 Following- up on monthly sales plan, liquidation and product mixed targets to achieve the set targets.
 Ensuring effective implementation of the channel strategy at the Regional level.
 Mentoring and motivating a team of 6 Sales Officer, 32 Sales Representatives, 1 clearing and forwarding
agent.
Highlights:
 Stellar role in emerging and remaining Market leader in the western UP and Uttarakhand
till now with a market share of 30%.
 Successfully managed the highest Regional sales on All India basis in 2008-2009.
 Played a major role in achieving exponential growth of sales from 2.2 to Rs 2.8 .
 ALL THIS ACTIVITIES RESULTED GROWTH OF 21 % OVER LST.
As Area Sales Manager, South Gujarat Jan.06-June.08
Role:
 Handling the complete business operations of the organization.
 Advising H.O. from time to time in relation to development of the product and strategy for maintaining
price and other related matters.
Highlights:
 Had taken the initiative for GUJARAT in terms of the up-coming modern trade business.
Have done Tie-ups with Big-Bazar, D-Mart, Spencer’s and Shubhiksha.

4.  Cost orientation drive was initiated & implemented by adding Tea, CFL & Coils as a
compulsory selling product for all vans, as & when the sales grew the van subsidy was
reduced, however the dealers were ensured satisfactory business margins.
 Operating in highly competitive market, price was a major factor, experimented sales
strategies like bulk purchase of another companies seasonal products & showing it is a
conversion scheme where perceived value seemed high to the retailers, indirectly trying to
compete competitor’s rate.
ALL THIS ACTIVITIES RESULTED GROWTH OF 18 % OVER LST.
As Sales Executive, Maharashtra,Goa,Gujarat and MadhyaPradesh (FL Marketing division)
Oct.03-Dec.05
Role:
 Establishing an effective and efficient Sales team in the areas.
 Ensuring effective sales network in all states.
 Modifying the product strategy based on sales performance and market trends.
 Organizing and participating in the pre- launch activities for new product in co-ordination with product
portfolio and development divisions.
 Providing inputs to business intelligence function from time to time, based on the information received in
the market and through interaction.
 Advising H.O. from time to time in relation to development of the product and strategy for maintaining
price and other related matters.
Highlights:
 Distinction of streamlining the distribution channels in all states and maximized the
business to the new heights and solved out standing issues with in a short span of 6
months.
 Effectively controlled the inventory, which improve the business 30%.
 Actively involved in educating to the sales team on strategic product, market potencial and
strategies to position and liquidate.
 Efficiently coordinated with sales team in achieving sales on strategic product in line with
the target and undertake special projects.
 Proficiently led and achieved unbreakable record of FL sales in 2003-2005.
ALL THIS ACTIVITIES RESULTED GROWTH OF 31 % OVER LST.
Career Path:
Jan’96 - Jan’97 Sales Trainee
Jan’97-Dec’00 Sales Officer
Jan’01-Sept’03 Senior Sales Officer.

5. Role:
 Handling direct sales through Distributors and Dealers in various territories for sales order & follow up for
payment; managing sales & marketing in Maharashtra.
 Devising effective strategies.
 Formulating & implementing different discount schemes necessary for enhancing business.
 Achieved planed target, Available the product with more outlet with higher visibility, Plan and run local
activity.
Highlights:
 Played major role in increasing sales for Nasik from 15 CSs to 65 CSs.
 Improve coverage and reach at Jalgao, Akola and Buldhana which resulted in 30% sales
growth.
 Stellar role in emerging and remaining Market leader in the solapur, Usmanabad and
Latur till now with a market share of 76%.
 Transforming Pune from low market share to high market share as well as achieved
unbreakable record of Fl and Recharge sales in Pune.
 Effectively controlled the inventory, which improve the business 30%.
Laurel and Awards
 Best sales man outstanding performance Awards for the year 1996-97.
 Best Sales officer Awards and Best Performance Awards from 1998 to 2003 (5 time).
 Best Brass FL sales Generation and Product promotion Awards in 2003-2005(2 year)
 ‘Champion of Champion Awards ‘for all round Performance at National level 2006-2007.
Education
 BACHELOR DEGREE IN COMMERCE STREAM FROM MUMBAI
UNIVERSITY.
IT Skills
 Well versed with MS Office, MS Power Point, Internet & Email Applications.
Personal Details
Contact Address : D-2,2/6,
’D’ Type,
Sector-1,

6. Opp. Apna Bazar,
Vashi,
Navi Mumbai,
Maharashtra
Date of Birth : 7th
March 1972
Languages Known : Marathi, English, Hindi
Yours Sincerely.
Alok R. Mishra

7. Opp. Apna Bazar,
Vashi,
Navi Mumbai,
Maharashtra
Date of Birth : 7th
March 1972
Languages Known : Marathi, English, Hindi
Yours Sincerely.
Alok R. Mishra