Abhijit Guha is a business development and marketing professional with over 18 years of experience in FMCG. He has extensive experience in business development, sales, marketing, key account management, and team management. Currently serving as the Area Sales Manager for BBPL, a Coca-Cola franchise in Kolkata, managing a team of over 20 people. He holds a B.Sc from Ranchi University and a B.A. from North Bengal University, and has received additional training from The Coca-Cola University and NIIT.

1. ABHIJIT GUHA
Contact No: 9836112658. E-Mail:
abhijitguha_28@yahoo.com
Aspiring to scale heights in Business Development / Marketing with multifaceted skills
and to be an invaluable asset to an organization
Professional – An Overview
 A result oriented professional with “18+” years of comprehensive experience in Business
Development, Sales & Marketing, Key Account Management, Modern Trade, Channel
Management and Team Management.
 Total Experience of 18yrs+.
i) FMCG – 10yrs & 8months.
ii) Othres – 8yrs.
 Demonstrated abilities in expanding the market, brand building, generating new business.
Highly successful in building relationships with upper- level decision makers and business
partners.
 An effective communicator with strong analytical, interpersonal, and problem-solving skills.
Core Competencies
 Business Planning: Devising effective strategy with a view to
achieve top line and bottom line profitability of the organization.
Formulating strategies and reaching out to the unexplored market
segments / customer groups for business expansion.
 Sales & Marketing: Managing marketing operations for achieving
increased growth & top-line profitability. Overseeing sales
activities; forecasting monthly / quarterly sales targets. Maximizing
the profit in assigned region or territory.
 Channel Management: Monitoring channel sales and marketing
activities; implementing effective strategies to maximize sales and
accomplish revenue targets.
Business
Development
Sales & Marketing
Channel
Management

2.  Team Management: Leading and motivating teams ensuring their career development and
positive contribution to the company.
Employment Details
NAME OF COMPANY: BBPL(Coke Franchise).
Designation : ASM (Area Sales Manager).
Reporting directly to VP Sales & Marketing.
Area - Kolkata and Districts.
Tenure – April’05 to Till Date
Salary – 6.00lacs+.
Sector – FMCG
 Reportees:
05 Sales Executives.
12 Market Developers.
04 Technicians.
Key Deliverables:
 Responsible for development of an operating plan to achieve profitability goals within time,
quality & cost parameters.
 Responsible for customer satisfaction and market share.
 Planning individual/ team goals to establish sales growth & targets.
Name of Company: SINGER INDIA LTD Duration: June’02 – April’05
Designation: Branch Manager. Area: Midnapore.
Sector – Consumer Durables.
Key Deliverables:
 Identifying opportunity.
 Undertaking micro-analysis of the territory.
 Implementing basics (coverage, placement and stock turnover ratio).
 Strategic and tactical planning, product marketing, relationship management, competitors’
activity analysis, tracking market and planning new activities.
 Performing market research for new product launches.
 Ensuring proper distribution channels to cover new areas.
Name of Company: WANDER PVT LTD Duration: April’00 - June’02
Designation: Territory Manager. Area: Uttar & Dakshin Dinajpur.
Sector – Pharma
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Name of Company: Ipca 3c Duration: May’97 - April’00.
Designation: Professional Service Representative. Area: Kolkata & 24 Pgs(South).
Sector – Pharma

3. Education
 Madhyamik – South Point High School
 Higher Secondary – Asutosh College
 B.Sc - Ranchi University
 B.A. - North Bengal University
 “Eagle’s” course from The Coca-Cola University.
IT Skills:
 “O” level from Ordinance Factory Board (Ministry of Defence).
 “HNC” from NIIT .
Professional Enhancement
 Attended various Sales Training Program.
Hobby
 Philately.
 Travelling.
Extra Curricular Activities
 Has Play in South Calcutta District Cricket League for several years.
 Has represented both school & college teams in football.
Personal Details
Date of Birth: 28th
August 1971.
Languages: English, Hindi, Bengali
Address: 166A, Sarat Ghosh Garden Road.
“SHABNAM”, Fl-304. Dhakuria .
Kolkata – 700031.
Maritial Status: Married.