This document discusses key aspects of e-commerce web design. It explains that e-commerce web design involves planning, creating, and arranging files, text, graphics and processes used on an e-commerce website. These designs have evolved over time from simple designs to fully interactive sites using modern graphic design and programming technologies. Effective e-commerce web design focuses on elements like usability, payment options, creative graphics and ensuring fast load times to attract and engage customers. The document also outlines important considerations for e-commerce web design like consistency, color choice, page layout, and structure.

1. By: Vikram.G.B
Lecturer, P.G Dept. of Commerce
V.D.C

2.  E-Commerce web design is generally
defined as the planning, creation and
arrangement of files, text, graphics and
processes used within an E-Commerce
enabled website.
 The files make up different sections of the
site which typically include pages,
categories, subcategories and products.

3.  E-Commerce web design is commonly
referred to as web design, web
development, site design, site
development, shop design/development,
store design/development, web store
design/ development.

4.  Web designs have evolved over the years from
plain looking designs with few graphics and
little appeal to fully interactive E-Commerce
sites using the latest in graphic design and
programming technologies.
 The days of simple layouts and designs are
pretty much done with as competition increases
and more merchants are attempting to improve
the look, feel and usability of their E-commerce
designs.

5.  Now it is more common to see
 gradient graphics,
 more options for shoppers,
 features surrounding customers,
 better layouts,
 faster load times,
 videos,
 more payment options and much more.
 New age E-Commerce design is about being
creative and original, pretty much anything that
can be thought of can be accomplished using
current E-Commerce design technology for an E-
Commerce business.

6.  Attracting visitors to the web site.
 Making the site interest enough that visitors
stay and explore.
 Convincing visitors to follow the site’s links
to obtain information
 Creating an impression consistent with the
organizations desired image.

7.  Building a trusting relationship with
visitors.
 Reinforcing positive images that the visitors
might already have about the organization.
 Encouraging visitors to return to the site.

8.  Every visitor is a potential customer
 learning about product and services.
 buying the products and services that the co-offer
 Obtaining general information about the company for
investing or credit granting.
 Obtaining financial information about the company so
that one cans incest.
 Knowing about the people who manage the company.
 Obtaining contact information about a person or a
department.

9.  Consistency.
 Make effective and selective use of graphics.
 Choose colors carefully.
 Page design.

10.  content:
 Overall objective of the company goals, mission,
vision, statement, logo.
 Objective of the web site
 Target audience-all the stake holders
 Presentation: the presentation is in the form of
text and language. It should be very simple and
clear. And also it contains images and
multimedia.

11.  structure:
 home page should have links to all pages
 All other pages should be meaningfully interlinked.
 Buttons, scrollbars, windows should be used with in
 aesthetics:
 appropriate font size should be used
 color scheme should be pleasing
 layout should be clear
 Multimedia-video, audio, and etc.
 Photograph could be used to increase effectiveness.

12.  technology: hardware, software issues
 Web design should take into account of all possible
web browsers from oldest version so that it serves
the users with oldest web browsers.
 Web page should be so design that it is well received
even on the smallest monitor.
 File format design only viewing- HTML
 File format from copying- adobe PDF
 File for computation- EXCEL
 Review and research: web site should be
periodically review and updated. They test the
usability. And it is used in the profile study.

13.  REGISTERING A DOMAIN NAME.
 HOSTING.
 ISP LIABILITY
 WEBSITE DEVELOPMENT
 IN-HOUSE DEVELOPMENT VS. OUTSOURCING
 WEBSITE DEVELOPMENT AND INFRINGING
CONDUCT/CONTENT
 MARKETING AND ADVERTISING