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By: Vikram.G.B
Lecturer, P.G Dept. of Commerce
    Vivekananda Degree College
                        Bangalore
Meaning & Definitions:-
 Electronic   business, commonly referred to as "e-
  business", or an internet business, may be defined as the
  application   of    information       and      communication
  technologies in support of all the activities of business.

 e-business may be defined as the conduct of industry, trade,
  and commerce using the computer networks.

 The term "e-business" was coined by IBM's marketing and
  Internet teams in 1996.
 Electronic business methods enable companies to link their
  internal and external data processing systems more efficiently
  and flexibly, to work more closely with suppliers and
  partners, and to better satisfy the needs and expectations of
  their customers. The internet is a public through way. Firms
  use more private and hence more secure networks for more
  effective and efficient management of their internal
  functions.

 In practice, e-business is more than just e-commerce. While
  e-business refers to more strategic focus with an emphasis on
  the functions that occur using electronic capabilities, e-
  commerce is a subset of an overall e-business strategy. E-
  commerce seeks to add revenue streams using the World
  Wide Web or the Internet to build and enhance relationships
  with clients and partners and to improve efficiency using
  the Empty Vessel strategy. Often, e-commerce involves the
  application of knowledge management systems.
 E-Commerce refers to buying and selling of products
  and services by business and consumer through an
  electronic medium, without using any paper documents.
  E-commerce is widely considered the buying and selling
  of products over the internet, but any transaction that is
  completed solely through electronic measures can be
  considered e-commerce.

 E-commerce is subdivided into three categories: business
  to business or B2B (Cisco), business to consumer or B2C
  (Amazon), and consumer to consumer or C2C
  (eBay).    also     called      electronic   commerce.
Differences between E-business and
                    E-commerce

 E-business is broader in scope and e-commerce is just an
  aspect or a subset of it.

 E-business involves marketing, product design, consumer
  service evaluation, and more.

 E-commerce only covers business transactions such as
  buying and selling of goods and services over the internet.

 E-commerce essentially involves monetary trade while in e-
  business, money transactions are not necessary.
 Electronic business methods enable companies to link their
  internal and external data processing systems more efficiently
  and flexibly, to work more closely with suppliers and
  partners, and to better satisfy the needs and expectations of
  their customers.

 In practice, e-business is more than just e-commerce. While e-
  business refers to more strategic focus with an emphasis on the
  functions that occur using electronic capabilities, e-commerce
  is a subset of an overall e-business strategy. E-commerce seeks
  to add revenue streams using the World Wide Web or the
  Internet to build and enhance relationships with clients and
  partners and to improve efficiency using the Empty Vessel
  strategy. Often, e-commerce involves the application of
  knowledge management systems.
 E-business involves business processes spanning the entire
  value chain: electronic purchasing and supply chain
  management, processing orders electronically, handling
  customer service, and cooperating with business partners.
  Special technical standards for e-business facilitate the
  exchange of data between companies. E-business software
  solutions allow the integration of intra and inter firm
  business processes. E-business can be conducted using the
  Web, the Internet, intranets, extranets, or some
  combination of these.
Differences b/n Traditional business and E-business
 Location's requirements:- In traditional business the
 location should be in proximity to the source of raw
 materials or the market for products. Whereas there is no
 such specific location is required for e-business.

 Operating cost:- Operating cost is high in traditional
 business due to fixed charges associated with the
 investment in procurement and storage, production,
 marketing and distribution facilities. But on the other hand
 operating cost is low as a result of reliance on network of
 relationship rather than ownership of resources.

 Nature of contact with suppliers and customers:- In
 traditional business contact is through the intermediaries
 and there is no direct contact with customers. But in e-
 business there is a direct relation with customers.
 Response Time:- In traditional business it will take long
  time to get a response from the customer. But the business
  man gets instant response in e-business.

 Shape of organizational structure:- Traditional business
  structure is vertical/tall due to hierarchy of chain of
  command. But structure of e-business is horizontal/flat
  due to directness of command and communication.

 Opportunity for interpersonal touch:- Traditional
  business has fewer opportunities to have international
  touch. But at the same time e-business have much more
  opportunities to go international.
Virtual Communities:-
 A virtual community is a social network of individuals who
 interact through specific social media, potentially crossing
 geographical and political boundaries in order to pursue
 mutual interests or goals. One of the most pervasive types of
 virtual community operate under social networking
 services consisting of various online communities.

 A virtual community is a community of people sharing
 common interests, ideas, and feelings over the Internet or
 other collaborative networks.

 The term virtual community is attributed to the book of the
 same title by Howard Rheingold, published in 1993. The
 book's discussion ranges from Rheingold's adventures on The
 WELL, computer-mediated communication and social groups
 and information science.
 Virtual Community is a collective group of entities,
 individuals or organizations that come together either
 temporarily or permanently through an electronic medium
 to interact in a common problem or interest space.

 Examples of Virtual Communities
 VW Vortex.com is an automobile enthusiast community
 who’s common interests are engine, suspension and body
 repairs, modifications, upgrades and enhancements of all
 models of Volkswagen automobiles. Here one can seek
 advice for anything from how to change their oil, to
 upgrading your engine to a VR6 Turbo with nitrous. This
 website was created by VW enthusiasts for VW enthusiasts
 for informational purposes.
 FreeAdvice.com is an informational website where one can go
 to seek any kind of law, legal, or insurance questions or
 information. It is maintained by nationally renown specialists
 at dozens of leading American law firms, and by other capable
 attorneys and legal professionals. This website was created for
 the sole purpose of helping people understand legal situations
 better, and to help them handle all sorts of legal issues.
 FreeAdvice.com has been online for over 10 years now and has
 over 600,000 topics and answers in their law forums.

 Overclock.net is a website is geared toward the pursuit of
 computer performance. Overclocking a computer is a
 technique that, when applied properly, can yield amazing
 computer performance improvements. If applied improperly, it
 can lead to one heck of a headache, or at worst, It’s a great
 informational hotspot for novice and advanced overclockers
 alike.
Web Portal:-
 Portal is a major visiting center for internet users.


 Portal is a single, web based interface to content data,
  aggregated and customized, based on the user’s profile,
  subscription and access.
 an Internet portal is a Web site that acts as a starting point for
  browsing the Web. Portals typically include search engines
  and large directories of websites. Some popular portals
  are Yahoo, Excite, Lycos,Netscape, AltaVista, MSN,
  and AOL.com. There are also many smaller portals, known as
  "niche portals," for specific interests.
Portal v/s Website:-
 A portal is generally a vehicle by which to gain access to a
  multitude of 'services'. A web site is a destination in itself.

 As such the term website refers to a location on the Internet
  that is unique and can be accessed through a URL. By that
  definition a web portal is in fact also a website.

A       website      is    also      a    web       portal    if,
  It transmits information from several independent sources
  that can be, but not necessarily are, connected in subject;
  thus offering a public service function for the visitor which is
  not restricted to presenting the view(s) of one author.
 Customization :
 Portal: You will select and organize the materials you want
 to access. Organized with the materials you want to access.
 Website: Searchable, but not customizable. All content is
 there for every visitor.
 e.g. you can navigate to yahoo mail, yahoo shopping, geo
 cities, yahoo group. If you wish to use any of these services
 you will either have to authenticate yourself and see things
 personalized to you or you can simply visit sections that are
 for everyone like yahoo news were if you are not signed in
 then the default sign in is guest.

 Best way can say that web portal is all about the high
 featured and site is just with information. Another good
 difference forum is come with lot of pages(more than 100k
 pages even) where site have few pages.
 The Portal and website can be differentiated as :
Authentication:
 Portal: It provides facility of Logging-In. Provides you
 with information based on who you are.
 e.g.   mail.yahoo.com,      gmail.com,    rediffmail.com
 Website: No log-in. e.g. www.yahoo.com

 Personalization:
 Portal: Limited, focused content. Eliminates the need to
 visit          many            different           sites.
 e.g. You type in your user name and password and see
 your             yahoo             mail            only.
 Website: Extensive, unfocused content written to
 accommodate          anonymous        users      needs.
Web Auctions:-
 In an auction, a seller offers an item or items for sale, but does
  not establish a price. This is called “putting an item up for bid”
  or “putting an item on the (auction) block.”

 Potential buyers are given information about the item or some
  opportunity to examine it; they then offer bids, which are the
  prices they are willing to pay for the item. The potential
  buyers, or bidders, each have developed private valuations, or
  amounts they are willing to pay for the item.

 The whole auction process is managed by an auctioneer.
 Online auctions are popular places for trading goods.
  Individuals registered as users can buy and sale almost
  anything online. Online auctions companies are, for
  instances, eBay and Amazon.

 The price is normally cheaper than market price; with "past
  history" functions, users can evaluate sale’s honesty and
  trustworthy before buying; more information is also provided
  online, or could be answered in Q&A section.

 However some vendors refuse to ship overseas and risks are
  that vendors are registered but are not official businesses, the
  credibility is unknown.
Types of auction:-
 Dutch auctions: A form of open auction in which bidding
 starts at a high price and drops until a bidder accepts the
 price. Because the price drops until a bidder claims the item,
 Dutch auctions are also called descending-price auctions.

 First-Price Sealed-Bid Auctions: In sealed-bid auctions,
 bidders submit their bids independently and are usually
 prohibited from sharing information with each other. In a
 first-price sealed-bid auction, the highest bidder wins.

 Second-price sealed-bid auction: The same as the first-
 price sealed bid auction except that the highest bidder is
 awarded the item at the price bid by the second-highest bidder.
 Open-outry double auctions: Buy and sell offers are
  shouted by traders standing in a small area on the exchange
  floor called a trading pit.

 Double auction: Buyers and sellers each submit combined
  price quantity bids to an auctioneer. The auctioneer
  matches the sellers’ offers (starting with the lowest price
  and then going up) to the buyers’ offers (starting with the
  highest price and then going down) until all the quantities
  offered for sale are sold to buyers.

 Reverse auction: Multiple sellers submit price bids to an
  auctioneer who represents a single buyer. The bids are for a
  given amount of a specific item that the buyer wants to
  purchase. The prices go down as the bidding continues
  until no seller is willing to bid lower.
Types of online auction:-
 Online auctions are one of the fastest growing segments of
  online business today. Millions of people buy and sell all types
  of goods on consumer auction sites each year. Although the
  online auction business is changing rapidly as it grows,
  websites like eBay provides real time bidding, three broad
  categories of auction web sites have emerged:

 General consumer auction.


 Specialty consumer auction.


 Business-to-business auction.
General consumer auction:
 In this type of auction, bidders are listed, but the bid amounts are not
  disclosed until after the auction is over.

 The most successful consumer auction Web sites is eBay and the
  most common format used is a computerized version of the English
  auction.

 Note that in the eBay English auction sellers are allowed to set a
  reserve price. In this type of auction, bidders are listed, but the bid
  amounts are not disclosed until after the auction is over.

 The main difference between eBay and a live English auction is that
  bidders do not know who placed which bid until the auction is over.
  The eBay English auction also allows sellers to specify that an auction
  be made private.
Specialty consumer auction:
 It is very hard to compete with a well-established rival such as
  eBay in the general consumer auction market, a number of
  firms have decided to identify special-interest market targets
  and create specialized Web auction sites that meet the needs
  of those market segments.

 Several early Web auction sites started by featuring technology
  items such as computers, computer parts, photographic
  equipment, and consumer electronics.

 pottery auctio.com and justbeads.com are best examples of
  auction sites that cater to buyer and sellers who are
  geographically dispersed but share highly focused interests.
Business-to-business auction:
 Unlike consumer online auctions, business-to –business online
  auction evolved to meet a specific existing need. Two of three
  emerging business-to-business web auction are direct
  descendants of these two traditional methods for handling
  excess inventory.

 In the large company model the business creates its own
  auction site that sells excess inventory. In the small company
  model, a third party web auction site takes the place of the
  liquidation broker and auction excess inventory listed on the
  site by a number of smaller sellers.

 The third business to business web auction model resembles
  consumer online auction.
Revenue Models:-
 Revenue model describes how the firm will earn revenue,
  generate profits, and produce a superior return on invested
  capital.

 The terms revenue model and financial model are used
  interchangeably. The function of business organizations is
  both to generate profits and to produce returns on invested
  capital that exceed alternative investments. Profits alone are
  not sufficient to make a company “successful”.

 So, in order to be considered successful, a firm must produce
  returns greater than alternative investments. Firms that fail
  this test go out of existence.
Different Revenue Models:
 Although there are many different e-commerce revenue
  models that have been developed, most companies rely on
  one, or some combination, of the following major revenue
  models:
 the advertising model,

 the subscription model,

 the transaction fee model,

 the sales model, and

 the affiliate model.
 Advertising revenue model, a Web site that offers its users
  content, services, and/or products also provides a forum for
  advertisements and receives fees from advertisers.
 Those Web sites that are able to attract the greatest
  viewership or that have a highly specialized, differentiated
  viewership and are able to retain user attention (“stickiness”)
  are able to charge higher advertising rates.

 In the subscription revenue model, a Web site that offers
  its users content or services charges a subscription fee for
  access to some or all of its offerings.
 Experience with the subscription revenue model indicates
  that to successfully overcome the disinclination of users to
  pay for content on the Web, the content offered must be
  perceived as a high-value-added, premium offering that is
  not readily available elsewhere nor easily replicated.
 Transaction fee revenue model, a company receives a fee
  for enabling or executing a transaction.
 For example, eBay provides an online auction marketplace and
  receives a small transaction fee from a seller if the seller is
  successful in selling the item.

 Sales revenue model, companies derive revenue by selling
  goods, information, or services to customers. Companies such
  as Amazon (which sells books, music, and other products),
  LLBean.com, and Gap.com, all have sales revenue models.

 Affiliate revenue model, sites that steer business to an
  “affiliate” receive a referral fee or percentage of the revenue
  from any resulting sales.
 For example, MyPoints makes money by connecting
  companies with potential customers by offering special deals
  to its members. When they take advantage of an offer and
  make a purchase, members earn “points” they can redeem for
  freebies, and MyPoints receives a fee.
REVENUEMODEL      E XA M P L E S        REVENUESOURCE
Advertising       Yahoo                 Fees from advertisers in
                                        exchange for advertisements

Subscription      WSJ.com               Fees from subscribers in
                  Consumerreports.org   exchange for access to content or
                                        services

Transaction Fee   eBay                  Fees (commissions) for
                  E-Trade               enabling or executing a
                                        Transaction

Sales             Amazon                Sales of goods, information, or
                  LLBean                services
                  Gap
                  JCPenny.com

Affiliate         MyPoints              Fees for business referrals

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E business and

  • 1. By: Vikram.G.B Lecturer, P.G Dept. of Commerce Vivekananda Degree College Bangalore
  • 2. Meaning & Definitions:-  Electronic business, commonly referred to as "e- business", or an internet business, may be defined as the application of information and communication technologies in support of all the activities of business.  e-business may be defined as the conduct of industry, trade, and commerce using the computer networks.  The term "e-business" was coined by IBM's marketing and Internet teams in 1996.
  • 3.  Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. The internet is a public through way. Firms use more private and hence more secure networks for more effective and efficient management of their internal functions.  In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e- commerce is a subset of an overall e-business strategy. E- commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems.
  • 4.  E-Commerce refers to buying and selling of products and services by business and consumer through an electronic medium, without using any paper documents. E-commerce is widely considered the buying and selling of products over the internet, but any transaction that is completed solely through electronic measures can be considered e-commerce.  E-commerce is subdivided into three categories: business to business or B2B (Cisco), business to consumer or B2C (Amazon), and consumer to consumer or C2C (eBay). also called electronic commerce.
  • 5.
  • 6. Differences between E-business and E-commerce  E-business is broader in scope and e-commerce is just an aspect or a subset of it.  E-business involves marketing, product design, consumer service evaluation, and more.  E-commerce only covers business transactions such as buying and selling of goods and services over the internet.  E-commerce essentially involves monetary trade while in e- business, money transactions are not necessary.
  • 7.  Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.  In practice, e-business is more than just e-commerce. While e- business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems.
  • 8.  E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these.
  • 9. Differences b/n Traditional business and E-business  Location's requirements:- In traditional business the location should be in proximity to the source of raw materials or the market for products. Whereas there is no such specific location is required for e-business.  Operating cost:- Operating cost is high in traditional business due to fixed charges associated with the investment in procurement and storage, production, marketing and distribution facilities. But on the other hand operating cost is low as a result of reliance on network of relationship rather than ownership of resources.  Nature of contact with suppliers and customers:- In traditional business contact is through the intermediaries and there is no direct contact with customers. But in e- business there is a direct relation with customers.
  • 10.  Response Time:- In traditional business it will take long time to get a response from the customer. But the business man gets instant response in e-business.  Shape of organizational structure:- Traditional business structure is vertical/tall due to hierarchy of chain of command. But structure of e-business is horizontal/flat due to directness of command and communication.  Opportunity for interpersonal touch:- Traditional business has fewer opportunities to have international touch. But at the same time e-business have much more opportunities to go international.
  • 11. Virtual Communities:-  A virtual community is a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. One of the most pervasive types of virtual community operate under social networking services consisting of various online communities.  A virtual community is a community of people sharing common interests, ideas, and feelings over the Internet or other collaborative networks.  The term virtual community is attributed to the book of the same title by Howard Rheingold, published in 1993. The book's discussion ranges from Rheingold's adventures on The WELL, computer-mediated communication and social groups and information science.
  • 12.  Virtual Community is a collective group of entities, individuals or organizations that come together either temporarily or permanently through an electronic medium to interact in a common problem or interest space.  Examples of Virtual Communities  VW Vortex.com is an automobile enthusiast community who’s common interests are engine, suspension and body repairs, modifications, upgrades and enhancements of all models of Volkswagen automobiles. Here one can seek advice for anything from how to change their oil, to upgrading your engine to a VR6 Turbo with nitrous. This website was created by VW enthusiasts for VW enthusiasts for informational purposes.
  • 13.  FreeAdvice.com is an informational website where one can go to seek any kind of law, legal, or insurance questions or information. It is maintained by nationally renown specialists at dozens of leading American law firms, and by other capable attorneys and legal professionals. This website was created for the sole purpose of helping people understand legal situations better, and to help them handle all sorts of legal issues. FreeAdvice.com has been online for over 10 years now and has over 600,000 topics and answers in their law forums.  Overclock.net is a website is geared toward the pursuit of computer performance. Overclocking a computer is a technique that, when applied properly, can yield amazing computer performance improvements. If applied improperly, it can lead to one heck of a headache, or at worst, It’s a great informational hotspot for novice and advanced overclockers alike.
  • 14. Web Portal:-  Portal is a major visiting center for internet users.  Portal is a single, web based interface to content data, aggregated and customized, based on the user’s profile, subscription and access.  an Internet portal is a Web site that acts as a starting point for browsing the Web. Portals typically include search engines and large directories of websites. Some popular portals are Yahoo, Excite, Lycos,Netscape, AltaVista, MSN, and AOL.com. There are also many smaller portals, known as "niche portals," for specific interests.
  • 15. Portal v/s Website:-  A portal is generally a vehicle by which to gain access to a multitude of 'services'. A web site is a destination in itself.  As such the term website refers to a location on the Internet that is unique and can be accessed through a URL. By that definition a web portal is in fact also a website. A website is also a web portal if, It transmits information from several independent sources that can be, but not necessarily are, connected in subject; thus offering a public service function for the visitor which is not restricted to presenting the view(s) of one author.
  • 16.  Customization : Portal: You will select and organize the materials you want to access. Organized with the materials you want to access. Website: Searchable, but not customizable. All content is there for every visitor. e.g. you can navigate to yahoo mail, yahoo shopping, geo cities, yahoo group. If you wish to use any of these services you will either have to authenticate yourself and see things personalized to you or you can simply visit sections that are for everyone like yahoo news were if you are not signed in then the default sign in is guest. Best way can say that web portal is all about the high featured and site is just with information. Another good difference forum is come with lot of pages(more than 100k pages even) where site have few pages.
  • 17.  The Portal and website can be differentiated as : Authentication: Portal: It provides facility of Logging-In. Provides you with information based on who you are. e.g. mail.yahoo.com, gmail.com, rediffmail.com Website: No log-in. e.g. www.yahoo.com Personalization: Portal: Limited, focused content. Eliminates the need to visit many different sites. e.g. You type in your user name and password and see your yahoo mail only. Website: Extensive, unfocused content written to accommodate anonymous users needs.
  • 18. Web Auctions:-  In an auction, a seller offers an item or items for sale, but does not establish a price. This is called “putting an item up for bid” or “putting an item on the (auction) block.”  Potential buyers are given information about the item or some opportunity to examine it; they then offer bids, which are the prices they are willing to pay for the item. The potential buyers, or bidders, each have developed private valuations, or amounts they are willing to pay for the item.  The whole auction process is managed by an auctioneer.
  • 19.  Online auctions are popular places for trading goods. Individuals registered as users can buy and sale almost anything online. Online auctions companies are, for instances, eBay and Amazon.  The price is normally cheaper than market price; with "past history" functions, users can evaluate sale’s honesty and trustworthy before buying; more information is also provided online, or could be answered in Q&A section.  However some vendors refuse to ship overseas and risks are that vendors are registered but are not official businesses, the credibility is unknown.
  • 20. Types of auction:-  Dutch auctions: A form of open auction in which bidding starts at a high price and drops until a bidder accepts the price. Because the price drops until a bidder claims the item, Dutch auctions are also called descending-price auctions.  First-Price Sealed-Bid Auctions: In sealed-bid auctions, bidders submit their bids independently and are usually prohibited from sharing information with each other. In a first-price sealed-bid auction, the highest bidder wins.  Second-price sealed-bid auction: The same as the first- price sealed bid auction except that the highest bidder is awarded the item at the price bid by the second-highest bidder.
  • 21.  Open-outry double auctions: Buy and sell offers are shouted by traders standing in a small area on the exchange floor called a trading pit.  Double auction: Buyers and sellers each submit combined price quantity bids to an auctioneer. The auctioneer matches the sellers’ offers (starting with the lowest price and then going up) to the buyers’ offers (starting with the highest price and then going down) until all the quantities offered for sale are sold to buyers.  Reverse auction: Multiple sellers submit price bids to an auctioneer who represents a single buyer. The bids are for a given amount of a specific item that the buyer wants to purchase. The prices go down as the bidding continues until no seller is willing to bid lower.
  • 22. Types of online auction:-  Online auctions are one of the fastest growing segments of online business today. Millions of people buy and sell all types of goods on consumer auction sites each year. Although the online auction business is changing rapidly as it grows, websites like eBay provides real time bidding, three broad categories of auction web sites have emerged:  General consumer auction.  Specialty consumer auction.  Business-to-business auction.
  • 23. General consumer auction:  In this type of auction, bidders are listed, but the bid amounts are not disclosed until after the auction is over.  The most successful consumer auction Web sites is eBay and the most common format used is a computerized version of the English auction.  Note that in the eBay English auction sellers are allowed to set a reserve price. In this type of auction, bidders are listed, but the bid amounts are not disclosed until after the auction is over.  The main difference between eBay and a live English auction is that bidders do not know who placed which bid until the auction is over. The eBay English auction also allows sellers to specify that an auction be made private.
  • 24. Specialty consumer auction:  It is very hard to compete with a well-established rival such as eBay in the general consumer auction market, a number of firms have decided to identify special-interest market targets and create specialized Web auction sites that meet the needs of those market segments.  Several early Web auction sites started by featuring technology items such as computers, computer parts, photographic equipment, and consumer electronics.  pottery auctio.com and justbeads.com are best examples of auction sites that cater to buyer and sellers who are geographically dispersed but share highly focused interests.
  • 25. Business-to-business auction:  Unlike consumer online auctions, business-to –business online auction evolved to meet a specific existing need. Two of three emerging business-to-business web auction are direct descendants of these two traditional methods for handling excess inventory.  In the large company model the business creates its own auction site that sells excess inventory. In the small company model, a third party web auction site takes the place of the liquidation broker and auction excess inventory listed on the site by a number of smaller sellers.  The third business to business web auction model resembles consumer online auction.
  • 26. Revenue Models:-  Revenue model describes how the firm will earn revenue, generate profits, and produce a superior return on invested capital.  The terms revenue model and financial model are used interchangeably. The function of business organizations is both to generate profits and to produce returns on invested capital that exceed alternative investments. Profits alone are not sufficient to make a company “successful”.  So, in order to be considered successful, a firm must produce returns greater than alternative investments. Firms that fail this test go out of existence.
  • 27. Different Revenue Models:  Although there are many different e-commerce revenue models that have been developed, most companies rely on one, or some combination, of the following major revenue models:  the advertising model,  the subscription model,  the transaction fee model,  the sales model, and  the affiliate model.
  • 28.  Advertising revenue model, a Web site that offers its users content, services, and/or products also provides a forum for advertisements and receives fees from advertisers.  Those Web sites that are able to attract the greatest viewership or that have a highly specialized, differentiated viewership and are able to retain user attention (“stickiness”) are able to charge higher advertising rates.  In the subscription revenue model, a Web site that offers its users content or services charges a subscription fee for access to some or all of its offerings.  Experience with the subscription revenue model indicates that to successfully overcome the disinclination of users to pay for content on the Web, the content offered must be perceived as a high-value-added, premium offering that is not readily available elsewhere nor easily replicated.
  • 29.  Transaction fee revenue model, a company receives a fee for enabling or executing a transaction.  For example, eBay provides an online auction marketplace and receives a small transaction fee from a seller if the seller is successful in selling the item.  Sales revenue model, companies derive revenue by selling goods, information, or services to customers. Companies such as Amazon (which sells books, music, and other products), LLBean.com, and Gap.com, all have sales revenue models.  Affiliate revenue model, sites that steer business to an “affiliate” receive a referral fee or percentage of the revenue from any resulting sales.  For example, MyPoints makes money by connecting companies with potential customers by offering special deals to its members. When they take advantage of an offer and make a purchase, members earn “points” they can redeem for freebies, and MyPoints receives a fee.
  • 30. REVENUEMODEL E XA M P L E S REVENUESOURCE Advertising Yahoo Fees from advertisers in exchange for advertisements Subscription WSJ.com Fees from subscribers in Consumerreports.org exchange for access to content or services Transaction Fee eBay Fees (commissions) for E-Trade enabling or executing a Transaction Sales Amazon Sales of goods, information, or LLBean services Gap JCPenny.com Affiliate MyPoints Fees for business referrals