Synapseindia web site design for E Commerce development
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Varkul websoft Pvt Ltd is a professional web developer & a web designing company in Delhi, Ncr, India. We provide website development services for Dynamic Website, E-commerce, Web Hosting, Graphic, Animation, Web marketing web Development Company in Delhi, Ncr, India and worldwide web services.
What makes a good website? What components are a must-have for an effective website? This WordCamp presentation from Jamie Smith discusses how to decide what pieces your website needs and provide tips for producing the best version of each component. This session is designed mostly for the company or organization that is creating their own website using WordPress, or at least is providing most of the content for a designer who is creating the website.
This document provides an overview of search engine optimization best practices for content, site architecture, and links. It recommends focusing content on important keywords, using clear site hierarchies and calls to action. Links are important for context and finding the site; they should be earned through quality contributions instead of bought. The goal is to understand customers and provide enriching experiences that lead to natural linking over time.
Using Marketing Data to Drive Website RedesignsFrom The Future
Websites aren't all about fonts and colors, they're also about form and function. We use an in depth data analysis process to build the RIGHT marketing websites for our clients. This presentation breaks down the exact reports you need to look at to do so.
Landing Pages Primer - reviewing the fundamentals. What are landing pages, why they are important, 3 basic landing page categories (click through, lead generation and personalized), the types of campaigns that yield consistent results and 2 landing page examples critiqued.
This document discusses conversion optimization and contrasts it with search engine optimization. It provides examples of how retailers optimize physical store layouts and merchandising based on sales data and seasons. This is analogous to how digital marketers can optimize websites using analytics to test things like page content, calls to action, and funnels to improve outcomes like sales, customer satisfaction and reducing costs. A variety of tools are mentioned for testing websites across devices to identify improvements without being too attached to existing designs. Data and testing are emphasized over personal opinions.
Varkul websoft Pvt Ltd is a professional web developer & a web designing company in Delhi, Ncr, India. We provide website development services for Dynamic Website, E-commerce, Web Hosting, Graphic, Animation, Web marketing web Development Company in Delhi, Ncr, India and worldwide web services.
What makes a good website? What components are a must-have for an effective website? This WordCamp presentation from Jamie Smith discusses how to decide what pieces your website needs and provide tips for producing the best version of each component. This session is designed mostly for the company or organization that is creating their own website using WordPress, or at least is providing most of the content for a designer who is creating the website.
This document provides an overview of search engine optimization best practices for content, site architecture, and links. It recommends focusing content on important keywords, using clear site hierarchies and calls to action. Links are important for context and finding the site; they should be earned through quality contributions instead of bought. The goal is to understand customers and provide enriching experiences that lead to natural linking over time.
Using Marketing Data to Drive Website RedesignsFrom The Future
Websites aren't all about fonts and colors, they're also about form and function. We use an in depth data analysis process to build the RIGHT marketing websites for our clients. This presentation breaks down the exact reports you need to look at to do so.
Landing Pages Primer - reviewing the fundamentals. What are landing pages, why they are important, 3 basic landing page categories (click through, lead generation and personalized), the types of campaigns that yield consistent results and 2 landing page examples critiqued.
This document discusses conversion optimization and contrasts it with search engine optimization. It provides examples of how retailers optimize physical store layouts and merchandising based on sales data and seasons. This is analogous to how digital marketers can optimize websites using analytics to test things like page content, calls to action, and funnels to improve outcomes like sales, customer satisfaction and reducing costs. A variety of tools are mentioned for testing websites across devices to identify improvements without being too attached to existing designs. Data and testing are emphasized over personal opinions.
The document provides an overview of OXIEM Marketing Technology and advice for improving websites that may not be performing well. It discusses trends in digital marketing like the growth of mobile and social media. It then lists signs that a website may need improvement and provides tips for planning an effective redesign, including focusing on branding, key goals, usability, and content management. Examples are given of website redesigns that improved conversion and search engine optimization.
"Five Ways to Improve the Usability of Your Web Site" - Molly Malsam, Now Wha...Now What? Conference
This document provides 5 ways to improve the usability of a website: 1) Conduct usability testing to understand how real users interact with the site. 2) Look at web metrics from analytics tools to understand user behavior. 3) Ensure the site answers common user questions clearly. 4) Use meaningful link text instead of vague phrases. 5) Write content for online reading behavior, using headings, short paragraphs and lists. Following these recommendations can help satisfy users and increase profits through higher conversion rates and reduced support costs.
This document discusses the importance of website design for return on investment (ROI). It emphasizes that website visitors expect pages to load quickly and will bounce within 5 seconds if the design is confusing or cluttered. Proper design means having a clean homepage with minimal text and links, as well as an intuitive sitemap structure that guides visitors to their goals within 3 clicks. The navigation should offer targeted paths for different visitor types and provide breadcrumbs to avoid "dead ends." Call to actions should be used to convert visitors into leads or sales.
This document discusses the benefits of an effective professional website for businesses. It outlines 4 major roadblocks businesses face such as ineffective marketing and lack of time. It then discusses how a good website can help overcome these by putting the business in front of its target audience and using digital marketing strategies. The document provides examples of website design benefits like search engine optimization and lead capture. It also gives tips for the future of digital marketing, emphasizing elements like mobile marketing and video.
SEO 3.0 - Conversion Rate OptimizationMarcel Media
Kelly Cutler presented on conversion rate optimization (CRO). CRO focuses on improving user experience and converting website visitors into customers. Key benefits include increasing revenue and driving ROI. The CRO process examines site focus, page layout, navigation, copy, promotions, checkout, and imagery. Tools like conversion funnels, form analytics, and heatmaps help analyze user behavior. Case studies showed how redesigning pages for YourLabelsNow and changing copy for Allen Brothers increased conversions by 23% and 180% respectively through CRO.
What are the hallmarks of a good website? How do you know if your website is still working for you? How do you go about planning a site that works for all your intended users? Our presentation offers an overview of critical elements and road blocks to getting a good website.
SMX West 2010 - Conversion Optimization TipsKayden Kelly
How-To Tips on how to approach improving the conversion of your website with tips on how to identify issues that interfere with conversion, how to find out what people are doing on your site, how to find out why people are doing what they are doing on your site, top 10 usability principles, setting SMART goals, and a brief case study and top 50 tips on testing your website.
How to Increase Your Site Usability to Drive LeadsDigital Reach
It’s 2019 and ranking factors are all about the user (and more intuitive than ever). Is your site user-friendly and easy to use? How are you guiding your customers’ journey?
In this slideshow, we walk through analyzing your site’s usability and what functionalities you can use to your advantage.
- How site usability has become a major ranking factor
- What ideal site usability looks like
- How to guide the customer journey through site functionality
and drive leads
Post Click Marketing: Understanding Your VisitorsRaven Tools
The document discusses strategies for understanding website visitors in order to optimize landing pages. It recommends testing different elements like headlines, images, pricing displays, and page layouts to see what most effectively gets visitors' attention, keeps them engaged, and inspires them to convert. It provides examples of tools that can help with user testing, analytics, and multivariate testing to gather insights about things like visitors' reading patterns, interests, and which pages are most successful at driving conversions.
This document discusses the importance of web analytics over web reporting and provides examples of how to properly segment data and create custom variables to gain meaningful insights. Key points covered include:
- Web analytics delivers next steps for businesses based on segmented data analysis, while web reporting just provides numbers.
- Proper segmentation using variables like visitor type, location, content viewed, and actions taken can reveal performance differences between groups.
- Creating custom variables at the visitor, content, and session levels allows more accurate tracking of metrics over time even as users interact with the site differently.
- Analyzing segmented data from campaigns can optimize future spending and improve performance by reducing investment in less effective campaigns.
The document provides best practices for optimizing landing pages. It recommends:
- Keeping forms short with only necessary fields like name, email, phone.
- Optimizing homepage loading speed and including keywords in headings.
- Validating products/services in the first paragraph and including social proof.
- Using simple horizontal navigation with 5-8 links and directing users to conversion pages.
- Ensuring mobile pages are readable, not too long, and forms are accessible.
The document outlines Rebeca Miranda's portfolio and services which include research, information architecture and identification, user interface design, and testing and delivery. Under research, it lists activities like web analytics, competitor analysis, testing, and persona design. For information architecture and identification, it lists site maps, navigation flows, wireframes, and storyboards. It also outlines user interface design services including mock-ups and final templates. The final section on "The Magic" includes re-testing and delivery.
Heuristic Evaluation of Grand Canyon Tour and Travelcathymcclure
The document provides a heuristic evaluation of the Grand Canyon Tour and Travel website. It identifies several usability issues across various areas of the site including the homepage, navigation, tour information pages, checkout/reservation pages, content writing, and visual design. Issues noted include a cluttered and unprofessional looking homepage, non-intuitive navigation that is not logically ordered, difficulty comparing tour items, lack of form validation and field defaults, and an overall lack of consistent branding and design. Suggestions are provided for improvements such as a cleaner homepage layout, restructuring navigation, adding filtering and comparison tools, implementing client-side form validation, and overhauling visual design elements.
Websites can be a great tool for lead generation but you need to be proactive about it. Just setting up a contact page and a few lead forms and waiting for magic doesn't quite work. What can you do as a marketer to improve your lead generation efforts from your website ?
The document discusses various topics related to landing pages, including what landing pages are, why they should be used, when to use them, types of landing pages, elements of an effective landing page, tips for improving user experience on landing pages, A/B testing of landing pages, and what elements of landing pages should be tested. Specifically, it defines a landing page as the page a potential customer arrives at after clicking an ad. It also describes the main types of landing pages as lead generation pages, which capture leads, and click-through pages, which encourage clicking to another page.
"Why test?" I hear you ask. Within many companies there are multiple opinions on how the website should look, what the functional purpose of a link or button should be, what the user journey looks like and the critical statement, that whatever is released must have a positive impact on sales.
Testing takes away the guessing game, you no longer have to go on gut feel; you can test various different versions against multiple goals on a small volume of traffic, so the risk is reduced.
Take a look at the presentation to find out how Salmon and DFS have worked together.
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...Outreach Digital
This presentation was delivered by Milosz Krasinki at Outreach Digital event. Throughout his career, Milosz has worked at a number of the UK's leading digital agencies and tech startups. At the moment, Milosz works as a Technical Marketing Consultant for various clients, including the rapidly up and coming digital marketing startup Sigma Digital, which has been shortlisted for a number of business awards in 2017.
Google Android is a software stack that includes an operating system, middleware, and key applications. It uses Linux to provide core system services like security, memory management, and power management. Android apps are built using Java and new SDK libraries and compiled into Dalvik byte code. The Android development process involves using an IDE like Eclipse to build, run, and debug apps on emulators or devices connected via the Android Debug Bridge. Published apps are run in isolated processes and assigned unique permissions to restrict access to other apps and the device.
The document provides an overview of OXIEM Marketing Technology and advice for improving websites that may not be performing well. It discusses trends in digital marketing like the growth of mobile and social media. It then lists signs that a website may need improvement and provides tips for planning an effective redesign, including focusing on branding, key goals, usability, and content management. Examples are given of website redesigns that improved conversion and search engine optimization.
"Five Ways to Improve the Usability of Your Web Site" - Molly Malsam, Now Wha...Now What? Conference
This document provides 5 ways to improve the usability of a website: 1) Conduct usability testing to understand how real users interact with the site. 2) Look at web metrics from analytics tools to understand user behavior. 3) Ensure the site answers common user questions clearly. 4) Use meaningful link text instead of vague phrases. 5) Write content for online reading behavior, using headings, short paragraphs and lists. Following these recommendations can help satisfy users and increase profits through higher conversion rates and reduced support costs.
This document discusses the importance of website design for return on investment (ROI). It emphasizes that website visitors expect pages to load quickly and will bounce within 5 seconds if the design is confusing or cluttered. Proper design means having a clean homepage with minimal text and links, as well as an intuitive sitemap structure that guides visitors to their goals within 3 clicks. The navigation should offer targeted paths for different visitor types and provide breadcrumbs to avoid "dead ends." Call to actions should be used to convert visitors into leads or sales.
This document discusses the benefits of an effective professional website for businesses. It outlines 4 major roadblocks businesses face such as ineffective marketing and lack of time. It then discusses how a good website can help overcome these by putting the business in front of its target audience and using digital marketing strategies. The document provides examples of website design benefits like search engine optimization and lead capture. It also gives tips for the future of digital marketing, emphasizing elements like mobile marketing and video.
SEO 3.0 - Conversion Rate OptimizationMarcel Media
Kelly Cutler presented on conversion rate optimization (CRO). CRO focuses on improving user experience and converting website visitors into customers. Key benefits include increasing revenue and driving ROI. The CRO process examines site focus, page layout, navigation, copy, promotions, checkout, and imagery. Tools like conversion funnels, form analytics, and heatmaps help analyze user behavior. Case studies showed how redesigning pages for YourLabelsNow and changing copy for Allen Brothers increased conversions by 23% and 180% respectively through CRO.
What are the hallmarks of a good website? How do you know if your website is still working for you? How do you go about planning a site that works for all your intended users? Our presentation offers an overview of critical elements and road blocks to getting a good website.
SMX West 2010 - Conversion Optimization TipsKayden Kelly
How-To Tips on how to approach improving the conversion of your website with tips on how to identify issues that interfere with conversion, how to find out what people are doing on your site, how to find out why people are doing what they are doing on your site, top 10 usability principles, setting SMART goals, and a brief case study and top 50 tips on testing your website.
How to Increase Your Site Usability to Drive LeadsDigital Reach
It’s 2019 and ranking factors are all about the user (and more intuitive than ever). Is your site user-friendly and easy to use? How are you guiding your customers’ journey?
In this slideshow, we walk through analyzing your site’s usability and what functionalities you can use to your advantage.
- How site usability has become a major ranking factor
- What ideal site usability looks like
- How to guide the customer journey through site functionality
and drive leads
Post Click Marketing: Understanding Your VisitorsRaven Tools
The document discusses strategies for understanding website visitors in order to optimize landing pages. It recommends testing different elements like headlines, images, pricing displays, and page layouts to see what most effectively gets visitors' attention, keeps them engaged, and inspires them to convert. It provides examples of tools that can help with user testing, analytics, and multivariate testing to gather insights about things like visitors' reading patterns, interests, and which pages are most successful at driving conversions.
This document discusses the importance of web analytics over web reporting and provides examples of how to properly segment data and create custom variables to gain meaningful insights. Key points covered include:
- Web analytics delivers next steps for businesses based on segmented data analysis, while web reporting just provides numbers.
- Proper segmentation using variables like visitor type, location, content viewed, and actions taken can reveal performance differences between groups.
- Creating custom variables at the visitor, content, and session levels allows more accurate tracking of metrics over time even as users interact with the site differently.
- Analyzing segmented data from campaigns can optimize future spending and improve performance by reducing investment in less effective campaigns.
The document provides best practices for optimizing landing pages. It recommends:
- Keeping forms short with only necessary fields like name, email, phone.
- Optimizing homepage loading speed and including keywords in headings.
- Validating products/services in the first paragraph and including social proof.
- Using simple horizontal navigation with 5-8 links and directing users to conversion pages.
- Ensuring mobile pages are readable, not too long, and forms are accessible.
The document outlines Rebeca Miranda's portfolio and services which include research, information architecture and identification, user interface design, and testing and delivery. Under research, it lists activities like web analytics, competitor analysis, testing, and persona design. For information architecture and identification, it lists site maps, navigation flows, wireframes, and storyboards. It also outlines user interface design services including mock-ups and final templates. The final section on "The Magic" includes re-testing and delivery.
Heuristic Evaluation of Grand Canyon Tour and Travelcathymcclure
The document provides a heuristic evaluation of the Grand Canyon Tour and Travel website. It identifies several usability issues across various areas of the site including the homepage, navigation, tour information pages, checkout/reservation pages, content writing, and visual design. Issues noted include a cluttered and unprofessional looking homepage, non-intuitive navigation that is not logically ordered, difficulty comparing tour items, lack of form validation and field defaults, and an overall lack of consistent branding and design. Suggestions are provided for improvements such as a cleaner homepage layout, restructuring navigation, adding filtering and comparison tools, implementing client-side form validation, and overhauling visual design elements.
Websites can be a great tool for lead generation but you need to be proactive about it. Just setting up a contact page and a few lead forms and waiting for magic doesn't quite work. What can you do as a marketer to improve your lead generation efforts from your website ?
The document discusses various topics related to landing pages, including what landing pages are, why they should be used, when to use them, types of landing pages, elements of an effective landing page, tips for improving user experience on landing pages, A/B testing of landing pages, and what elements of landing pages should be tested. Specifically, it defines a landing page as the page a potential customer arrives at after clicking an ad. It also describes the main types of landing pages as lead generation pages, which capture leads, and click-through pages, which encourage clicking to another page.
"Why test?" I hear you ask. Within many companies there are multiple opinions on how the website should look, what the functional purpose of a link or button should be, what the user journey looks like and the critical statement, that whatever is released must have a positive impact on sales.
Testing takes away the guessing game, you no longer have to go on gut feel; you can test various different versions against multiple goals on a small volume of traffic, so the risk is reduced.
Take a look at the presentation to find out how Salmon and DFS have worked together.
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...Outreach Digital
This presentation was delivered by Milosz Krasinki at Outreach Digital event. Throughout his career, Milosz has worked at a number of the UK's leading digital agencies and tech startups. At the moment, Milosz works as a Technical Marketing Consultant for various clients, including the rapidly up and coming digital marketing startup Sigma Digital, which has been shortlisted for a number of business awards in 2017.
Google Android is a software stack that includes an operating system, middleware, and key applications. It uses Linux to provide core system services like security, memory management, and power management. Android apps are built using Java and new SDK libraries and compiled into Dalvik byte code. The Android development process involves using an IDE like Eclipse to build, run, and debug apps on emulators or devices connected via the Android Debug Bridge. Published apps are run in isolated processes and assigned unique permissions to restrict access to other apps and the device.
App Inventor allows users to create Android apps without needing extensive coding experience. It provides both a visual interface designer and blocks editor to drag and drop components and connect events, properties, and actions without formal programming. While free to use, it requires software installation. Tutorials and videos are available on the App Inventor site to help users learn. Finished apps can be installed directly on an Android phone or via QR code.
The document discusses Microsoft .NET Framework, which provides a standardized set of services and common interface that allows programs to run on any system supporting .NET. It includes a common runtime environment and language-independent development framework. The core of .NET Framework consists of the Common Language Runtime (CLR) and Framework Class Library (FCL). The CLR manages code execution and provides features like garbage collection and security. The FCL contains core functionality like ASP.NET, Windows Forms, and ADO.NET.
Smalltalk was the first full implementation of an object-oriented language with features like abstraction, inheritance, and dynamic binding. C++ combined imperative and object-oriented programming, growing rapidly in popularity along with OOP. Java eliminated unsafe features of C++ while adding support for applets and concurrency.
This document discusses key aspects of web site design for e-commerce. It begins by defining e-business and e-commerce, then discusses the evolution of e-business/commerce over time. A major focus is on usability and how it is important for e-commerce web sites. Conversion rates are also covered as an important metric for measuring web site effectiveness. Throughout, the document emphasizes the need for user-centered design of e-commerce web sites to optimize the user experience and increase conversion rates.
This document discusses how design can improve website conversion rates. It covers the stages of the purchasing decision process, the importance of landing pages, and tools for measuring design effectiveness. Key points that can reduce abandonment and improve conversion include minimizing form fields, clearly displaying prices, offering guarantees, and retargeting past visitors through ads and email. Design should focus on usability, match visitor goals, and guide users through the purchasing funnel to the call to action.
The document discusses features that are important for e-commerce website design. It notes that e-commerce websites aim to simplify the online shopping experience and guide visitors towards purchases. Key aspects of e-commerce design include furnishing authenticated product information, minimizing clicks to reach important pages, and balancing content in areas that attract the most visitor attention like the middle left and center of pages. Successful designs also incorporate features like multiple payment options, inventory management, and customer reviews.
The document provides information about CSS 301 E-Business Principles course including case studies and analyzing web traffic data. It discusses key terms like bounce rate and referring sites. It explains how to analyze web traffic qualitatively by looking at customer experience and quantitatively by reviewing statistics. Finally, it presents a sample business model canvas for a global business school program with partners, activities, value propositions, customer segments, relationships, resources, channels, cost structure and revenue streams.
The document discusses the fundamentals of eMarketing, including using a website to attract and retain customers, optimizing it for search engines, monitoring performance metrics, search engine marketing, reputation management, and email marketing to build relationships. The key aspects are driving qualified traffic to an optimized website that offers value and converting that traffic into customers through testing and relationship building.
This document provides an overview of key topics in digital marketing including website planning and creation, search engine optimization, Google platforms, paid advertising, social media marketing, email marketing, content marketing, and more. It defines digital marketing and discusses the importance and components of a digital marketing strategy. It also outlines the differences between digital and traditional marketing and opportunities in the growing field of digital marketing.
This document discusses various tactics for effective eMarketing. It emphasizes that eMarketing is most effective when different tactics work together and reinforce each other. This includes optimizing a company's website to attract, convert, and retain customers, using search engine optimization and pay-per-click advertising to drive qualified traffic to the site, building communities through social media, monitoring online reputation, and using email marketing to foster long-term customer relationships. The key is implementing an integrated strategy across online channels to attract visitors and guide them through the purchasing process.
This document provides an overview of key topics from an eMarketing workshop, including:
1. What makes a good website - elements like brand, key content, design touches, and ease of use.
2. Website development best practices - defining vision, aims, and target audiences.
3. Search engine optimization techniques - like optimizing title tags, meta descriptions, headings, images and link building.
4. Effective online tools for communication, relationship building, streamlining workflows and understanding analytics.
This document discusses the importance of taking a strategic approach to eMarketing. It emphasizes that eMarketing achieves its true potential when different tactics like SEO, PPC, social media, email marketing, etc. work together synergistically rather than in isolation. It provides tips for developing an effective online strategy including optimizing your website, driving qualified traffic, nurturing customer relationships through social media and email, and continuously testing different tactics and pages. The overall message is that eMarketing requires considering all digital channels holistically as part of a unified strategy rather than as separate functions.
How to Make a Killer Landing Page #INBOUND13HubSpot
Landing pages are critical for converting website traffic into leads. The document outlines best practices for landing page design including telling visitors exactly what is being offered, why they need it, and what to do to get it. It also emphasizes testing page elements like copy, images, and forms to optimize conversion rates. Proper landing page design and testing is especially important for paid traffic sources to improve quality scores and reduce costs.
Usability engineering aims to design easy to use and intuitive websites that appeal to many users. Jakob Nielsen is a leading expert in web usability who established discount usability engineering methods using small sample tests repeated frequently. Common usability problems include poor navigation, slow loading speeds, and unclear wording. Ignoring usability can lead to lost sales and customers as frustrated users will visit competitors instead.
Stuart Church, director of Pure Usability, teamed up with Pete Walker of the ILRT to run a workshop session at the Towards e-recruitment conference at the University of Warwick in January 2007. The session focussed on the need for a more user-centric approach to e-recruitment with Higher and Further Education.
Why IT Companies Fail Telling About Their Expertise?Kraftblick
Kraftblick team conducted a research and revealed the mistakes custom software development companies make while telling about their services on a website. Check out the results!
The slides used in a guest lecture by Dot Tourism at the University of Brighton.
Kate Waite from Dot Tourism, digital marketing specialists for the tourism and travel industry, presented the lecture to 55 final year students studying an e-tourism module as part of their Travel Marketing BA(Hons) and Tourism Management BA(Hons) degrees.
The lecture presented an overview of developing websites for the travel and tourism industry.
www.dottourism.com
Web Analytics. How to raise effectiveness of websites and advertising campaignsMyAcademy by iContext
The document discusses how web analytics can help optimize websites and advertising campaigns. It explains that web analytics involves collecting and analyzing quantitative internet data to understand visitor behavior and determine why certain outcomes are occurring. This allows issues with pages, keywords, or funnels to be identified so improvements can be tested and implemented, leading to increased goals like conversions. The full analytics process is described as measuring what is happening, determining why, and using insights to improve outcomes through testing changes.
Why Front-End Development is Important for Your Enterprise?Claritus Consulting
Importance Of Front-End Development For Business Success 05 Mar 2019 Front-end development is a practice that enables creation of an intuitive and business concentric user experiences for web applications or website. It defines business success by improving the web performance. Check out our latest presrentation to knoow more about it.
Making Websites & Email Marketing Work for Small BusinessEric Salerno
How website design and email marketing can be made more effective for small businesses and why they require different (but related) approaches.
An introduction to the use of personas for small businesses to use for website design and marketing campaigns.
Why you should design your website like a mall (and how to do it)SEOSEON.com
What can web designers learn from mall designers? See why website is actually like a mall - at least if you build it like one. Get tips on crafting the perfect design brief and SEO & marketing considerations you should keep in mind when launching a new website. This presentation, and its presenter, are extremely thankful for their 45 minutes of fame on WordCamp Helsinki 2017, where this presentation was originally given.
Similar to Synapseindia web site design for E Commerce development (20)
SynapseIndia has been highly appreciated and recommended by its clients over Elance/oDesk platforms. It's among one of the very few IT outsourcing companies who have CMMI level 3 certification
The .NET Framework provides a common language runtime and class libraries that can be utilized across multiple languages and platforms. The common language runtime manages memory, performs just-in-time compilation to native code, and provides type safety verification. The framework class library contains reusable classes and components for tasks like developing Windows and web applications, working with directories and security, and managing threads.
The document discusses key aspects of the .NET framework including:
1. It provides a common type system that enables clean object-oriented programming with classes, interfaces, and inheritance across languages.
2. In .NET, everything is an object including primitive types through the use of value types, which unifies them with reference types without performance costs.
3. The .NET framework provides a robust and secure environment with automatic memory management, exception handling, and security features.
SynapseIndia dotnet framework library
SynapseIndia Drupal development
SynapseIndia Ecommerce development
SynapseIndia Sharepoint development
SynapseIndia PHP development
SynapseIndia Dotnet development
SynapseIndia dotnet development platform overview
SynapseIndia Drupal development
SynapseIndia Ecommerce development
SynapseIndia Sharepoint development
SynapseIndia PHP development
SynapseIndia Dotnet development
SynapseIndia dotnet development framework
SynapseIndia Drupal development
SynapseIndia Ecommerce development
SynapseIndia Sharepoint development
SynapseIndia PHP development
SynapseIndia Dotnet development
Web services use SOAP and XML messaging instead of traditional HTTP. They are not tied to any specific protocol. WSDL defines the methods and messages for a web service. UDDI provides a registry for discovering web services. At its core, .NET uses XML and open standards like SOAP, WSDL, and UDDI to enable interoperable web services and components across platforms and languages.
ASP.NET provides built-in role-based security similar to other .NET applications through use of the Web.config file. The Web.config file defines security providers and policies at the application level. Higher level policy files take precedence, allowing administrators to control shared servers. ASP.NET compiles to managed code for faster execution and integrated security and debugging compared to older ASP technologies. It also provides features like automated testing, dynamic updating, and output caching.
The document discusses partial page updates in ASP.NET using UpdatePanel controls. UpdatePanels allow portions of a page to be refreshed asynchronously without reloading the entire page. An UpdatePanel is a container that wraps content to be updated. When a control within the UpdatePanel triggers a postback, only that portion of the page is refreshed. This reduces screen flickering and improves interactivity compared to full page posts.
SynapseIndia dotnet development
SynapseIndia Drupal development
SynapseIndia Ecommerce development
SynapseIndia Sharepoint development
SynapseIndia PHP development
SynapseIndia Dotnet development
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
2. E-Business and E-Commerce
E-Business: “the conduct of
business with the assistance of
telecommunications and
telecommunications-based tools”
E-Commerce: “the conduct of
commerce in goods and services,
with the assistance of
telecommunications and
telecommunications-based tools”
(Ref:: Roger Clarke)
4. Usability
“the ease with which a user can
learn to operate, prepare inputs for,
and interpret outputs of a system or
component” - IEEE Standard
Computer Dictionary
A key component in Human-
Computer Interaction (HCI)
A primary focus in the design of
Web sites
A “usability subculture” has evolved
as a result of Web technology
5. Usability Variations
Usefulness, and user experience
Usability engineering and usability
method
User-centered design
6.
7. Web Usability Experts
Analyze and critique
Conceptual models
Web site navigation schemes
Web site widgets
Web page sizes, colors, vocabulary
Each other
Blah, blah, blah…
“Church of Usability” -
http://builder.com.com/5100-6371-
1044594.html
8. Why Is Usability Important for E-Commerce
Web Sites?
Primary interface to customers
Users expect instant gratification
Users experience usability before they are
committed to buying
Expectations arise from best site across
industries
Competitors are “just a mouse click away”
Value of usability for the time-constrained
information seeker
Usability as the critical success factor for
Web projects
9. Why Is Usability Important for E-Commerce
Web Sites? (cont)
E-Commerce Web site = electronic
storefront
Web site user interface = electronic clerk
Online shoppers can afford to be less tolerant
with an inept electronic clerk
E-Commerce Web site = electronic
catalog for direct sales
Catalogs are convenient for mail-ordering and
large inventory
Too much focus on display and publicity
Web site user interface = “read-ability/
usefulness” of catalog
How many paper catalogs get thrown away?
10. Return On Investment (ROI)
External ROI
Increased sales
Decreased customer support costs
Savings gained from making changes
earlier in the design life cycle
Reduced cost of providing training
11. ROI (cont)
Internal ROI
Increased user productivity
Decreased user errors
Decreased training costs
Savings from making changes earlier in
design life cycle
Decreased user support
12. Conversion Rates
A conversion rate is loosely defined as the
percentage of Web site visitors who complete a
desired action
This action can take many forms:
Clicks beyond home page
Purchases
Membership registrations
Newsletter subscriptions
Sample downloads
Sales inquiries, etc.
13. Conversion Rates (cont)
A high conversion rate depends on
several factors
The interest level of the visitor
The attractiveness of the offer
The ease of the process
The interest level of the visitor is
maximized by matching the right visitor,
the right place, and the right time
14. Conversion Rates (cont)
“…average
conversion rates
are in the 3% to
5% range; below
2% is considered
poor; and 10%
and above is
awesome.”
15. Conversion Rates – Elements That
Affect It
User Interface
Convenience
Performance
Effective advertising
“Word of Mouth”
16. Conversion Rates Influenced By Many Factors
Customer
Acquisition
Clumsy Site
Navigation
First
Long Delivery
Times Credit Card
Validation
Error
Impression Merchandising and Selection Checkout Process
Target
Inappropriate
Audience
Unclear
Marketing
Message
Slow Page
Load
Unengaging
“Look & Feel”
Ineffective
Presentation
No Access
to Real-Time
Help
Ineffective Tools to
Assist Selection
Inadequate
Selection
Uncompetitive
Price
Excessive
Shipping Costs
Order
Conversion
Rate = 1.9%
100%
Percent
of Site
Visitors
17. Conversion Rates Influenced By Many
Factors (cont)
1. Target inappropriate audience (marketing and
UCD)
2. Unclear marketing message (marketing)
3. Slow page load (usability)
4. Un-engaging look and feel (usability)
5. Clumsy site navigation (usability)
6. Ineffective presentation (usability)
7. Inadequate selection (usability)
8. No access to real time help (usability)
9. Uncompetitive price
10. Ineffective tools to assist selection (usability)
19. E-Commerce Web Sites Must Be User-
Centered
Design should focus on
User experience – familiar needs and mental
models
User expectations
User ease and comfort
User-centered design templates can help
Simplicity
User control
Consistent navigation
Search
Shopping carts
Personalization
20. Ten Most Violated Homepage Design
Guidelines
1. Emphasize what your site offers that's of value to users and how
your services differ from those of key competitors
2. Use a liquid layout that lets users adjust the homepage size
3. Use color to distinguish visited and unvisited links
4. Use graphics to show real content, not just to decorate your
homepage
5. Include a tag line that explicitly summarizes what the site or
company does
6. Make it easy to access anything recently featured on your
homepage
7. Include a short site description in the window title
8. Don't use a heading to label the search area; instead use a
"Search" button
9. With stock quotes, give the percentage of change, not just the
points gained lost
10. Don't include an active link to the homepage on the homepage
21. What’s Wrong With These Guidelines?
Represent a misconception of important
elements of E-Commerce/corporate Web
site design (my opinion)
They emphasize design not functionality
They focus on elements not consistency
Usability becomes blurred with marketing
22. The Future of E-Commerce Web Site
Design
User-centered design will become
more important in an increasingly
competitive market
E-Commerce Web site design must
be prepared to accommodate
universal access