Engagement Editors Workshop


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These are slides for a Digital First Media workshop for engagement editors. The slides are from Mandy Jenkins, Ivan Lajara, Vince Carey and me.

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  • Hurricane Sandy coverage, Sandy Hook, Aurora….and smaller too: Weather, fire, etc.
  • World series parade in SF, court cases, press conferences, preps games, etc.
  • Ann Coulter in the Thunderdome election day chat, could be on staff, a member of the community, with one or more people. Critics, reporters, with the editor, etc.
  • NCAA chat with several writers, food chats, special education chats with parents, etc.
  • OscarsLiveblog, Super Bowl, The Bachelor, etc.
  • Can bring in accounts or hashtags, pre-approved or notSnowstorm liveblog a few weeks back we brought in short videos from the field using Tout
  • Thank you for joining us today. We are going to go through a quick overview of the Social Media Wire platform which will be coming to your market soon. Please hold questions for the end of the session. At that time we will be opening up the floor and answering any questions you might have.
  • Our own content plus that of others in the area, with the intent of keeping people coming back to our sites to see what’s happening. Time on site
  • It’s own page at newspaper.com/socialwire
  • Engagement Editors Workshop

    1. 1. Engagement Editors Workshop West Chester, PA March 26, 2013 #DFMengage
    2. 2. Introductions• Name• Newsroom• What you do• Recent engagement success/challenge• What would make today a success for you?
    3. 3. Plan for the day• Engagement overview • Storify• ScribbleLive • Hangout• Growing CML • New Hive• Photo engagement • Pinterest• Community projects • Social Wire• Social conversation • Video engagement• Reach wider audience • Engaging the staff• Live from Newsroom • Brainstorming
    4. 4. Throughout the day• Choose 1 or 2 things to try this week• Choose 1 or 2 things to try next week• Choose 1 or 2 things to dig in deeper with us for brainstorming & hands-on training/demos in final session• Write down follow-up questions• Slides and links on my blog
    5. 5. What is engagement?
    6. 6. Tools of engagement
    7. 7. Ways of engaging• Community blogs• Seek community content (words, photos, videos)• Curation, aggregation• Contests• Don’t forget the newspaper!• Face to face
    8. 8. Hosting Live EventsUsing ScribbleLive Mandy Jenkins @mjenkins March 26, 2013
    9. 9. Why do it?• Potential for huge engagement from readers• Connect readers with one another, newsmakers and staff• Can make money from syndication and sponsorships• Tell stories live
    10. 10. DFM ScribbleLive Accounts• “White label” accounts distributed by cluster• Embeddable chats for every site within the cluster• The PA group shares a ScribbleLive account based in York
    11. 11. Types of Live Events
    12. 12. Breaking News Coverage
    13. 13. Planned Event Coverage
    14. 14. Q&As
    15. 15. Topical Chats Around a Community
    16. 16. Second Screen Experiences
    17. 17. Live Event Options• Auto-curated or staffed – or both• Allow readers to ask questions or comment• Participants contribute on site, mobile app or via Twitter• Add in photos, videos, links, polls, etc.• Pair with a livestream or Google Hangout
    18. 18. More ScribbleLive Traininghttp://bit.ly/scribbletraining• How-tos• Specialized topic sessions for sports, politics, court reporting & more• Get ideas for monetization
    19. 19. ScribbleLive Supportscribbleadmins@digitalfirstmedia.com
    20. 20. Growing your networkFinding new bloggers:• Google (blog search w/ community names)• Check local blogs’ blogrolls• Check links of local tweeps• Help set up people with blogs
    21. 21. Host some group blogs• Community clubs• Community religious organizations• Youth sports teams• Neighborhood groups• Music (marching bands, church choirs, garage bands, youth recitals)• What else?
    22. 22. Social media• Community orgs w/ FB pages• Community FB groups (if they’re open)• Community orgs, voices on Twitter• Community orgs w/ YouTube channels• Community orgs on Instagram, Flickr• Community Pinboards
    23. 23. Photo engagement Ivan Lajara March 26, 2013
    24. 24. Why use photos on social media?• Photos create more engagement and the more engaged your community is the more they’ll interact with you and see your posts• To increase visibility• For crowdsourcing and curation of events
    25. 25. What photos should I share?• Good ones, obviously, but mostly photos that evoke an emotion or response.• News photos of fires, missing persons, weather• Lifestyle and whimsical photos Emo llama is not happy about being included in this slide
    26. 26. What networks should I focus on?According to a recent Pew study:
    27. 27. Engage differently on different networksOn Facebook, images that cause a response (a share or like) should be prioritized.Experiment with text inside images.People like to share good news. People also like to share bad news (did you go ‘OMG?’ Then, share it!)
    28. 28. Engage differently on different networks
    29. 29. Engage differently on different networksOn Twitter, add an image with some linksWatermark your images or make them small if you are concerned about people taking them (but know that once it’s out, it’s out)Live tweet images of events and feed them to a live coverage widget in your site, like ScribbleLive or Rebelmouse
    30. 30. Engage differently on different networks
    31. 31. Engage differently on different networksOn Pinterest, remember that the site favors vertical layouts.Add descriptions and links indicating there’s more where image came from.Remember that you can embed your images to your site.
    32. 32. Engage differently on different networks
    33. 33. Engage differently on different networksOn Instagram, add links to cutlines and push them on other social media, like Twitter or Tumblr (or feed a hashtag to a Rebelmouse embed on your site).
    34. 34. Engage differently on different networksOn Tumblr or Google +, embrace the power of the gifExample:
    35. 35. Crowdsourcing and curation• Use Olapic*, Geofeedia*, Storify or Rebelmouse to crowdsource and curate user-generated content.• Push hard: Add widgets and promotion on your site, social media and print. People won’t just send you a photo because you sent a tweet. * These are paid services. Evaluate your needs considering using them.
    36. 36. Crowdsourcing and curation
    37. 37. Crowdsourcing and curation
    38. 38. Crowdsourcing and curation
    39. 39. TIPS• Before posting, ask yourself, ‘would I share this if it wasn’t for work?’• Feed your website with your social media posts. Just because you are posting on social media doesn’t mean you can’t populate your site with your content.• Prioritize social media networks that create more engagement. So, yeah, Facebook.• Crowdsourcing won’t work if people feel like you are not doing your job. Add a bunch of your own and invite people to contribute more.
    40. 40. Concerns• Verification of crowdsourced images. Fakes.• Copyright
    41. 41. FURTHER READING:• How to make a slideshow with Pinterest and Instagram images with Storify in under 2 minuteshttp://storify.com/ivanlajara/how-to-make-a- slideshow-with-pinterest-or-instagraPew Internet: Social Networking (full detail)http://pewinternet.org/Commentary/2012/Mar ch/Pew-Internet-Social-Networking-full- detail.aspx
    42. 42. Contact me• http://twitter.com/ivanlajara• http://on.fb.me/ivanlajara• http://about.me/ivanlajara• ilajara@journalregister.com
    43. 43. Engaging Bloggersin Community Projects
    44. 44. The Social Media Conversation
    45. 45. Great for promotion, but also …• Great for reporting• Find story ideas• Crowdsource• Join & spur the conversation (reply, retweet, ask questions)
    46. 46. engagementPhotos engage better than updates
    47. 47. engagement
    48. 48. engagement
    49. 49. engagementBe conversational (not just promoting content)
    50. 50. engagement
    51. 51. engagement
    52. 52. engagement
    53. 53. Why converse w/ no link?• Question invites conversation• Engagement w/ question boosts views/engagement on subsequent links• Builds brand, gain followers• Do you enjoy conversation w/ people always calling attention to themselves?
    54. 54. Engagement tips:• Engage with comments• Post and/or share from personal pages (selectively; don’t be a spammer)• Crowdsource on community pages (not just yours)• No AP photos
    55. 55. CT Twitter study:• Newsroom accounts mostly heads & links• @5thDistrictCT conversational (links to competition, RTs, replies, great info)• @5thDistrictCT = 2x to 10x more referrals per Twitter follower
    56. 56. Tips for being conversational:• Monitor @ mentions & reply (answer questions, thank for links, address critics)• Make link posts conversational• RT competition, community bloggers• Ask questions
    57. 57. Monitor community conversation:• Save searches for key names, hashtags• Save location searches for breaking-news terms (fire, emergency, siren)• Make lists (HootSuite, TweetDeck columns) of key community users• Reply & RT
    58. 58. Encourage staff to be conversational:• Be personable (can do that w/o stating opinions)• More than just links• Listen to community; reply & RT• Livetweeting events
    59. 59. What’s your social-media voice• All about me?• Join other conversations?• Appropriate to content (light, serious)?• Who would your social-media voice be (think of a character)?
    60. 60. Crowdsourcing tips• Say what you know, what you need to know• Don’t ask for help; invite people to tell their stories, share their photos• Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
    61. 61. Live From the Newsroom
    62. 62. Live from the Newsroom Keeping the debate going
    63. 63. The Idea• Newsmakers, community get• to debate what’s going on out there• Host the show live from our Newsroom• Go on the road to meet people in their element• Spark conversation between sides• Give reporters opportunity to be known for more than a by-line.
    64. 64. Equipment• MacBook Pro• Mackie 8-input Sound Board• Behringer Condenser Mic• XLR cables• Sony 1080i• Firewire• Ustream Pro account
    65. 65. In the studioWe set up a makeshift studio with plenty of space so guests don’t feelcramped. We used soft colors on the walls. People usually show up about15 minutes before we go on the air. Gives us time to just talk.
    66. 66. Shown live, archived foreverWhile our live viewership may not rival 60 Minutes, we do get a lot ofplaybacks throughout the next day. Like we tell our guests, once it’s onthe Internet it’s there forever.
    67. 67. for journalism Ivan Lajara March 26, 2013
    68. 68. Why use New Hive?• To add a visual touch to your stories and features• To increase engagement• To highlight related content• To showcase a portfolio
    69. 69. • To turn this
    70. 70. … into this:
    71. 71. What stories benefit?• Music, art, personality, travel and news features• Evergreen stories Maps• Stories with multimedia content
    72. 72. What kinds of multimedia can I use?• Photos, screengrabs, old front pages• Gifs• Video• Audio• Maps, including StreetView embeds• And anything you can imagine (you can even draw on it)
    73. 73. How do I work New Hive into my workflow?• Plan ahead: Have copy, images and multimedia ready.• Set goals and realistic expectations: – What do you want to accomplish? – How much time do you have to do that?
    74. 74. TIPS• Save often• Lay out your expression on paper as you would a page in print.• At the beginning, keep it simple.• Use horizontal or vertical layouts if you want to tell a story.• Use the embed tool and post on your site, but link to the main expression for the full-screen experience.• Seriously, save often.• Have fun.
    75. 75. And yes, this presentation was also made as a New Hive expression.
    76. 76. FURTHER READING:• New Hive in journalismhttp://newhive.com/ivanlajara/new-hive-in- journalism?q=%40ivanlajara• How to ‘snowfall’ your stories with no coding and for freehttp://dailyfreeman.blogspot.com/2013/03/ho w-to-snowfall-your-stories-with-no.html
    77. 77. Contact me• http://twitter.com/ivanlajara• http://on.fb.me/ivanlajara• http://about.me/ivanlajara• ilajara@journalregister.com
    78. 78. Making the Most of Your Social Media WireA Social Media Tool from Digital First Media & CrowdyNews
    79. 79. Customizable Widgets Customized Title TopicsRSS feeds in newsstories and blogs All tweets from selected Twitter accounts or Keyword/# searchesCustomizable button tofull screen page
    80. 80. SMW: Full Screen ViewTweets News Youtube/Flickr When new items come in, click to refresh 300x250 ad unit can be sold locally Scrollbars for each section or nationally
    81. 81. Promoting news.com/socialwireWe need to get readers to these pages, but they areburied.What you can do:• When your site launches, write a blog post about it• Link to it from stories/section fronts• Tweet/FB links to it• Put a refer in the paper
    82. 82. What We’ve Learned From JRC Metrics• Article page widgets get the most interaction, as they are seen the most.• They are typically followed by home page, section front and full-screen widgets (respectively).• Users rarely click offsite from the widgets, preferring to browse the feed onsite.
    83. 83. Post-Launch Ideas• Set up custom topics to show updates for events or breaking news (NCAA, wildfires, etc.)• Temporary or seasonal topics (holidays, summer tips, election, etc.)• Set up custom widgets for stories and special event coverage• Distribute widgets to network/blog partners
    84. 84. Streams Looking Sparse?Add in the social media and RSS feeds for:• Popular pro and college sports teams in your area• Local, congressional and state politicians• Sports, state politics coverage from larger regional media• Local university programs and news• Local businesses• Entertainment, life coverage from large media and personalities (@MarthaStewart)
    85. 85. Help and Contact InfoGet the dashboard manual:http://bit.ly/SMWguideMandy JenkinsInteractives Editor, Digital First Media(Thunderdome) m: 202.455.5469 |skype: mmjenkin | mjenkins@digitalfirstmedia.com
    86. 86. Under the Hood
    87. 87. Video engagement• Surveillance video• Seek submissions from community• Vine, Tout• Google Voice + still photos• Search YouTube, Vimeo• Hangout (live on YouTube)
    88. 88. Video engagement• POV camera• Live webcam• Re-ask best question (quick edit)• Post raw video• Live coverage• Video from source, agency
    89. 89. Engaging the Staff in Engagement