KipCamp: Community Engagement
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This document discusses engaging communities through journalism by listening to and collaborating with readers. It defines community engagement as bringing readers into the newsgathering process to elevate reporting. The document outlines three types of engagement - conversation, collaboration, and outreach. It provides eight rules for engagement and discusses using social media platforms like Facebook, Twitter, Google Plus and Storify to crowdsource information and stories. It emphasizes connecting with readers both online and in person.
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KipCamp: Community Engagement
- 1. Tap Into the Crowd Engaging Your Community Mandy Jenkins @mjenkins #KipCamp May 2012
- 2. What is Community Engagement? Listening, joining, leading and enabling conversation with our readers to bring them into the newsgathering process and elevate our journalism.
- 3. What it isn’t Promotion/PR Distribution of content An online-only effort Steve Buttry, Digital First Media
- 4. 3 Types of Engagement Conversation Collaboration Outreach Joy Mayer, Reynolds Journalism Fellow, University of Missouri
- 5. 8 Rules of Engagement 1. Respond to replies, comments and questions (especially questions) everywhere 2. Be transparent in all you do 3. Ask for help when you need it 4. Be thankful
- 6. 8 Rules of Engagement 5. Make corrections quickly and publicly 6. Address criticism without spats 7. Be consistent 8. Don't just push your content out
- 7. Profiles Pages • One place to manage • Completely separate everything presence from profile • Control your privacy • Completely public • Timeline design with • Timeline design with large image large image • Could mix • Detailed analytics to personal/professional see who visits
- 9. Going Public on Facebook Turn on Subscriptions: Anyone can read your public posts Set up a vanity url at facebook.com/username Add your job history and a snappy bio to About section (and make it public)
- 10. Whatever You ‘Like’ Think: What would you share on Facebook? Get into longer conversations Ask questions and feature the responses in stories
- 12. Let’s Chat Get readers’ input on your work Get them in direct contact with newsmakers and experts Ask them what they want to know from those you cover More info on chats
- 13. Live Chat Tools CoveritLive/ScribbleLive Your existing writing/commenting platform on your site Twitter
- 14. Google Plus
- 15. Collaboration: Bringing Readers In to The News
- 16. What is Crowdsourcing? When you call on your readers/followers to contribute to a story Calls for content, news tips and story sources Can be breaking or long-term Involve a little or a lot of information
- 17. It’s as simple as asking…
- 18. Before Crowdsourcing Build engaged community (follow people, converse with them) Build Twitter lists of key sources for breaking situations Plan ahead when you can, have a plan for when you can’t Include crowdsourcing in story-planning
- 20. Search.Twitter.Com/advanced Search by keywords, location, time Search quickly - before the stream is taken over by reaction
- 21. During Breaking News Open keyword searches Monitor key Twitter lists Reporter or news org should start tweeting live to get and share info
- 22. Breaking News Crowdsourcing Say what you know/don’t know Don’t spread rumors Vet sources & information Ask questions as you gather info RT with context, note if it's verified
- 23. Search venues on Foursquare.com “Mayor” is great source for info about a business or venue (employee or regular customer)
- 24. Search Nearby With Ban.Jo
- 25. Google Docs Gathering info privately Get results Results flow into a shareable spreadsheet
- 26. Crowdsourced map: Google Maps
- 30. Storify: Add Readers’ Voices Into Your Story Can pull in tweets, public Facebook comments, photos from Flickr & Instragram Pulls in video/audio Can import from other Storifys Reaction stories, Twitter fights, tell a dramatic story through others' words
- 32. Remember Real Life? Connect with your readers Have sources meet one another & readers Get story ideas Get feedback on your work
- 33. Getting Out of The Office
- 34. Hosting Meetups Planned “meetups” for those interested in your beat Maybe a happy hour or coffee meetup May consider online invites Could be about a certain topic, or an open forum
- 35. Bring Readers Into the Newsroom
- 36. Bring Readers Into the Newsroom (or vice versa) Mobile/remote newsrooms in public spaces Opening public space to interact with readers Offering computer labs inside the newsroom Offering classes for readers Holding public news meetings and sharing budgets
- 37. So, how will you engage?
- 38. THANKS! Mandy Jenkins mjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins
Editor's Notes
- http://storify.com/mjenkins/chardon-high-school-shootinghttp://storify.com/mjenkins/andrew-breitbart-deadDiigoTBD – how we met, Virginia earthquakecrowdmapAll our ideas
- We’ll go over aspects of all 3 this morning
- YDR: Weekly chats with experts, CPAAt YDR, a chat with a local job receruiterended up getting one reader a job
- Newest updates first
- Requires smartphone
- This is a big part of our focus at DFM
- Lauren Boyer’s meetups and office hours. Hanging out at local markets, convenience stories (w/permission). Usually makes a video, curates or writes a story from it
- Ypsilanti, MI newspaper’s community media lab
- Torrington, CT newsroom café – actual coffeehouse w/ free computers, archive access, reporters work from thereOne has a deliSeveral want to open mobile newsroomsor remote newsrooms