WWPR Presentation: Twitter Basics


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Twitter Basics presentation for Washington Women in Public Relations (WWPR) on August, 27, 2009 by Debbie Friez, vice president, BurrellesLuce and vice president, WWPR. Description of Twitter, how to sign-up for Twitter, and basic how-to's.

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  • Started as a way to connect via phone texts messages, which are limited to 160 characters. They limited it to 140 to account for the usernames. So, keep your user name short.
  • I first learned of the Mumbai terrorist attacks via twitter. When I have a new blog post I put it on Twitter, so my followers can check it out. Customers service cos—Zappos, Comcast, Southwest Airlines, Jet Blue…
  • Different from Facebook, that if you don’t protect your updates, anyone can see them. Many people will not follow you without a completed profile
  • How to search using twitter What is being said about you, your company, or your interest? Do a basic search on your Twitter home page Go to search.twitter.com Paid services-BurrellesLuce, Radian6…. Use favorites to save Tweets and Tweeps you want to pay attention to Hashtags.org
  • How to add a background
  • You can also set-up to tweet by sending a text to a particular number. To use set-up the texting function – go to settings and then devices.
  • Click on the apps link at the bottom of your Twitter home page for additional aps.
  • TweepSearch-bio and profile search Tweet Grid Tweet Meme (meem_-search re-tweet– allow you to put a retweet button on your blog Tweet Deck Seesmic-iphone and desktop ap—pay and for fee
  • Twalala.com —Get ready to take control of your twitterstream. twalala is a client for Twitter that allows you to control what you see , and more importantly, what you don't see in your twitterstream. Using twalala , you can filter tweets out of your stream by keywords and phrases or mute individuals who get a bit too chatty. Finally, Twitter with a mute button. TwitterSnooze- -If you want to login and see who you have on snooze without snoozin' someone new, then leave the "who are you snoozin'" field empty. Why use TwitterSnooze...? It's a good tool to avoid a blast of tweets from a conference you are not attending... just snooze the conference goers for a few days. It's a nice way to get back at someone for saying something stupid... give them the silent treatment ;) It's a good way to ignore someone that just flooded your timeline for no good reason... but it was just a one-time offense and doesn't merit permanent unfollowing. Who shouldn't use TwitterSnooze...? As Dave Winer points out , TwitterSnooze is not ideal because when a person is unsnoozed, Twitter will send them an email alerting that person that you are now following them again. This is an unfortunate side-effect of the only way I know to implement a "Snooze" feature (by unfollowing and then re-following a user) given the current API. If you don't like your snoozers getting alert emails, then TwitterSnooze is not for you. Security Note: TwitterSnooze stores passwords on the DB. TwitterSnooze deletes all passwords once they are no longer needed, but if the idea of your password being stored on this server makes you squeamish, then TwitterSnooze is not for you. If you use TwitterSnooze, I highly recommend sending this someecard along with your snooze. Lifestreaming — Posterous.com is the dead simple way to put anything online using email. We launched in July 2008 and we've been steadily growing and adding features. We love sharing thoughts, photos, audio, and files with our friends and family, but we didn't like how hard it was... so we made a better way. That's posterous. We're super excited to see what happens when blogging becomes as easy as email, and we hope you enjoy posterous as much as we do. Thanks for trying it.
  • Remember, Twitter is a conversation. Ask questions; don't just pontificate. What part of 140 characters do you not understand? Remember the limitations. Some things are better left unsaid. So avoid stream-of-consciousness-blogging via Twitter. Transparency is vital - just as with any other social media. Consider quality vs. quantity. Many users provide links to interesting articles, information. Use proper grammar. If people follow you, it's polite to "follow" them back. However, because of that, be careful about adding too many people at one time -- that's the Twitter version of spamming. People will think you're trying to sell or hype something rather than start a conversation. It's really all about the art of conversation. http://rob573.blogspot.com/2009/07/twitter-etiquette-10-simple-rules.html
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  • WWPR Presentation: Twitter Basics

    1. 1. Getting Started on Twitter Presenter: Debbie Friez, Vice President Major Accounts, Burrelles Luce and Vice President, WWPR Twitter: @dfriez Hashtag: #WWPR
    2. 2. AGENDA <ul><li>What is Twitter? </li></ul><ul><li>Why Tweet? </li></ul><ul><li>Getting Started </li></ul><ul><li>Tricks of the Tweet </li></ul><ul><li>Helpful Tools </li></ul><ul><li>Successful Tweeting Tips </li></ul>
    3. 3. TWITTER DEFINED <ul><li>Microblogging </li></ul><ul><ul><li>Short text status report </li></ul></ul><ul><li>Only 140 characters </li></ul><ul><ul><li>Similar to text messaging </li></ul></ul>
    4. 4. WHY PARTICIPATE? <ul><li>Find out about breaking news </li></ul><ul><li>Share information </li></ul><ul><li>Promote your other social media posts a </li></ul><ul><li>Service customers </li></ul><ul><li>Find sales leads and activities </li></ul><ul><li>Gain customer and market insight </li></ul><ul><li>Grow relationships with friends, colleagues, and family … and journalists/other influencers </li></ul>
    5. 5. GETTING STARTED <ul><li>Twitter.com </li></ul>
    8. 8. WHAT MAKES A GOOD PROFILE? <ul><li>Use your real name </li></ul><ul><li>Include a picture icon </li></ul><ul><li>Include useful information about yourself </li></ul><ul><ul><li>What you do; what are your interest… </li></ul></ul><ul><li>Include a website or blog address </li></ul>
    12. 12. LISTENING
    13. 13. WHAT IS @ FOR? ?
    14. 14. SHARE
    15. 15. RT=RE-TWEET
    16. 16. WHY RE-TWEET <ul><li>You found the information interesting and you think others might too. </li></ul><ul><li>“ Pay it Back”—help others and they might help you. </li></ul><ul><li>If you really want others to re-tweet, consider asking at the end of your tweet. </li></ul>
    17. 17. KEEPING IT SHORT <ul><li>Tools to shorten links: </li></ul><ul><ul><li>Tr.im </li></ul></ul><ul><ul><li>Budurl.com </li></ul></ul><ul><ul><li>Is.gd </li></ul></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><li>Tinyurl.com </li></ul></ul><ul><ul><li>Twurl.cc </li></ul></ul>
    18. 18. KEEPING IT SHORT
    19. 19. #HASHTAGS <ul><li>A way to index and search on a particular topic </li></ul><ul><li>Always starts with the # </li></ul><ul><li>When creating one, keep it short! </li></ul><ul><li>Can be used for creating a “group” </li></ul><ul><li>Popular Hashtags: </li></ul><ul><ul><li>#followfriday #pradvice #pr </li></ul></ul><ul><ul><li>#womma #Lost #jobs </li></ul></ul><ul><ul><li>#journchat #PRadvice </li></ul></ul><ul><ul><li>#mediarelations </li></ul></ul>
    20. 20. #HASHTAGS
    21. 21. #HASHTAGS
    22. 22. #HASHTAGS
    23. 23. #HASTAGS
    24. 24. DM=DIRECT MESSAGE <ul><li>If someone is following you on Twitter, you can send them a personal message </li></ul><ul><li>Don’t spam people (especially reporters!) </li></ul>
    25. 25. DIRECT MESSAGE
    27. 27. MAKING IT EASY: USEFUL TOOLS <ul><li>Phone applications </li></ul><ul><ul><li>UberTwitter or TwitterBerry for BlackBerry </li></ul></ul><ul><ul><li>Tweetie or TweetDeck for iPhones </li></ul></ul><ul><ul><li>Twidroid for G1 Android Phones </li></ul></ul><ul><li>Desktop applications </li></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>TweetGrid </li></ul></ul><ul><li>Integration with other social media </li></ul><ul><ul><li>Twitter.com/widgets/Facebook </li></ul></ul><ul><ul><li>Ping.fm </li></ul></ul><ul><ul><li>FriendFeed </li></ul></ul>
    28. 28. TWEET DECK
    29. 29. WHERE TO TWEET? <ul><li>Tools for PCs, Macs, Firefox, Smart Phones and more… </li></ul><ul><ul><li>www.mashable.com </li></ul></ul>
    30. 30. MORE TOOLS
    31. 31. TOOLS FOR MORE THAN ONE ID <ul><li>h ttp:// www.tweetfunnel.com </li></ul><ul><li> http:// cotweet.com / </li></ul><ul><li>http:// splitweet.com / </li></ul>
    32. 32. TWEETING ETIQUETTE DO’s, DON’ts AND MAYBE’s <ul><li>GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper </li></ul>Twitter etiquette – a blog post by Chris Brogan: http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-gui de/
    33. 33. TWEETING ETIQUETTE DO’s, DON’Ts AND MAYBE’s <ul><li>It’s quality, NOT quantity </li></ul><ul><li>Test links </li></ul><ul><li>Don’t argue </li></ul><ul><li>Inform; Don’t sell </li></ul><ul><li>Attribute </li></ul><ul><li>Don’t RT everything </li></ul><ul><li>Offer value </li></ul><ul><li>Don’t auto-DM </li></ul><ul><li>Don’t re-post something immediately </li></ul>http://www.glassonionblog.us/
    34. 34. 4 “TIPS” ON SOCIAL MEDIA <ul><ul><li>#1 Be Unique </li></ul></ul>
    35. 35. <ul><ul><li>#2 Be Authentic </li></ul></ul>4 “TIPS” OF SOCIAL MEDIA
    36. 36. <ul><ul><li>#3 Be a Student </li></ul></ul>4 “TIPS” OF SOCIAL MEDIA
    37. 37. <ul><ul><li>#4 Be a Teacher </li></ul></ul>4 “TIPS” OF SOCIAL MEDIA Suggested Tweet: 4 tips of online success:1. be unique 2. be authentic 3. be a student 4. be a teacher #WWPR
    39. 39. MORE RESOURCES <ul><li>Learn more: Free downloads and Burrelles Luce BLOG www.BurrellesLuce.com/freshideas </li></ul><ul><li>Effective Social Network and Micro-Blog Management </li></ul><ul><li>Ten Tips for PR Success: Media Monitoring </li></ul>
    40. 40. CONTACT INFORMATION <ul><li>Debbie Friez </li></ul><ul><li>Vice President, WWPR </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @ dfriez </li></ul><ul><li>LinkedIn: dfriez </li></ul><ul><li>BLOG: www.burrellesluce.com/freshideas </li></ul><ul><li>Lauren Lawson </li></ul><ul><li>President, WWPR </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @ laurenllawson </li></ul><ul><li>WWPR </li></ul><ul><li>Twitter: @ WWPR </li></ul><ul><li>Hashtag: # WWPR </li></ul>