Pretty Little Cupcakes is a bakery owned by Jessica Tisdell and Sarah Wentworth that aims to provide the best customer service and make people smile with delicious cupcakes. They plan to establish a business in the Hunter region of Australia selling small but flavor-packed cupcakes in a variety of flavors for $3.50 each. Pretty Little Cupcakes will cater to everyone and offer party packages with discounts. Their main competitors are McCafe, Butterfly Cakes, and Sweet Honey's, but Pretty Little Cupcakes believes their large variety of flavors and quality icings will give them an advantage in the market.

1. Pretty Little Cupcakes
Business

2. What we are all about:
Type of company: Private
Type of business: Bakery
Type of product: Cupcakes
Vision: “Providing the best customer service possible by going that extra mile
and making people smile with the goody sweetness of Pretty Little Cupcakes.”

3. Objective:
1. To establish a business that people of the hunter region
can enjoy.
2. Provide cupcakes you will want to eat over and over
again, while also maintaining a quality and attractive
look for each product sold.

4. Who are we?
Pretty Little Cupcakes is owned by two women (Jessica Tisdell and Sarah
Wentworth) passionate about sweets. The idea came to us while we were
watching the great British Bake off TV show and six months later, our journey
is almost beginning.
Address: 34 Rose Avenue, Lambton NSW

5. Who do we cater to?
Everyone can enjoy Pretty Little Cupcakes. We have a range of flavours from
gaytime, nutella, lemon, red velvet to classic chocolate.
Our cupcakes come in only one size which is small but is deliciously packed
with flavour. We do deals for customers who order more than 8 and we provide
further discounts for party catering.

6. Our Menu
Cupcakes: All $3.50
● Chocolate (Milk, dark and white)
● Lemon or Lime
● Strawberry
● Passionfruit
● Cherry
● Caramel
● Red Velvet
● Apple Crumble
● Chocnut
● Banana
● Coconut cream
● Maple
● Rocky Road
● Oreo

7. Our Product:

8. We also do catering for parties:
Get your theme on.

9. Market:
Target Market:
Tourists -- 20%
Residents -- 35%
Students -- 45 %

10. Local Competition:
McCafe Adv:
- Cheap
- Sells other
desserts
- sells coffee
Disadv:
- not enough
cupcake
variety
- not tasty
Proximity: 500 m
Butterfly Cakes - Offers cakes
too
- Great designs
- Also caters
- dry
- uses cheap
icing
Proximity: 1.2km
Sweet Honey’s - Has been
around for 10
years
- Sells Gluten
free cupcakes
- Lacks variety
- Presentation is
simple
- Expensive
$4.50 each
Proximity: 850 m

11. Advantages:
● Our cupcakes are $3.50
● Large variety
● Icing is made exceptionally and we offer a 3 kinds
● We do themes.
● Planning monthly giveaways
● Great staff and baker has 15 years experience.
● Our store will be modern, cute and colourful.
● Seating for customers to come in and eat.

14. Operation Budget:
Rent (weekly) : $450
Food and Beverages : $2,600
Equipment: $1,450

15. Business Plan:
1. Design a shop layout.
2. Begin Building shop and decorating.
3. Find suppliers and order stock.
4. Find staff and baker.
5. Start cupcake designs and flavour testing.
6. Finish off shop.
7. Spread the word.
8. Have a wonderful opening!

16. Sales Promotion:
> Business card
> Posters
> Grand Opening party
> Social media

17. Shop Layout:

18. Goals:
To build a successful business that will stand time and
become loved within the community.
6-12 months: Complete shop and open
12-24 months: add to menu,upgrade decor

19. Thank you for watching!
The images are not my own.