Banoffee Cake House aims to provide fresh, customized cakes and pastries. The business plan outlines starting a sole proprietorship bakery in Baku, Azerbaijan. Market research found customers want a smoking terrace and more social media presence. The plan details products, competitors, operations, costs, pricing, financial forecasts, and a personal survival budget. The goal is to stand out with quality and competitiveness to achieve 17% profit margins.

1. 20122358-Narmin Amiraslanova – B.F
Welcome
The Business Plan
You’ve got a business idea. You’ve decided to start a business.
You want to get going.
But there’s a lot more to a good business than a good idea.
You need to think things through to maximise your chances of success.
Are you the right person to run the business? Will customers like your product?
A business plan will help you turn an idea into a business. It needs you to think through all the
parts of your business to plan how everything will work. It will take a few weeks to write if you’re
going to do it properly. Some parts will be easier to complete than others.
Stick at it because it’s not the final document that’s important, it’s the process. Although you
want to have a good plan when you’re done, an OK plan is better than no plan.
The Prince’s Trust Business Plan Pack
The best business plans aren’t long and complex; they explain only the most important information – what you want
to achieve, how you will get there and the things you need to do along the way.
It’s best to tackle a business plan in small chunks. The Prince’s Trust Business Plan Pack can help. This is The
Business Plan divided into sections to help you develop your business idea. You can use the information in The
Guide to help you complete the sections. Some of the sections of The Business Plan have tables to record the
financial parts of your business. The tables are also available in MS Excel format and the sums in these are
automatic.
The Prince’s Trust Enterprise Programme
The Prince’s Trust has helped many young people to complete their business plans and start their own businesses.
If you are aged 18–30 and unemployed or working fewer than 16 hours per week, then we might be able to help
you. We have offices throughout the UK and in each there is a team of Enterprise Programme staff.
To take part, you need to be interested in self employment and have a business idea that you would like help to
test and explore. The programme can then help you to see if your business idea will work and whether self
employment is right for you. If through this process you find out it is, the programme can offer mentoring support
and, if you really need it, financial support to start your business. However, if self employment turns out not to be
the right option, the programme can offer support to secure other goals in employment, education, training or
voluntary work.
We can’t guarantee that your business will work or that we will be able to offer you money, but if you are up for a
challenge and want our help to explore your business idea, get in touch and come and meet us.

2. Getting started
Whose plan is this?
Business and owner details:
Business name: Banoffee Cake House
Owner(s) name: NARMIN AMIRASLANOVA
Business address and postcode: Azadlıq prospekti 97F, Baku, Az 1000
Business telephone number: +994 559369630
Business email address: banoffeecakehouse@gmail.com
Home address and postcode (if different from above): --
Home telephone number (if different from above): +994504509626
Home email address (if different from above): --

3. Section one
Executive summary
1.1 Business summary : Banofee Cake House caters to all of its customers by providing each customer
cake and cupcake products made to suit the customer, down to the smallest detail.
The patisserie provides freshly prepared cupcake and pastry products at all times during business
operations. Six to eight moderate batches of cakes products are prepared during the day to assure fresh
are always available.
1.2 Business aims: To stand out with better guality and being more competitive in upcoming years.
1.3 Financial summary: Throughout the year, sales will be 63000 USD in total,while costs being 33000
USD.Profit margin will be 17 % and mark-up will be 20%.Total survival income will be 425 USD.

4. Elevator Pitch
1.4 Your business name: Banofee Cake House
1.5 Strapline: Have the sweetest time.
1.6 Elevator pitch: Are you tired of ordinary sweet products that are served in almost all restaurants in
town? Would you like to taste something that you have never tried before?Then our cake house is just for
you. New venue, new taste and everything new. Just visit and feel the difference.

5. Section two
Owner’s background
2.1 Why do you want to run your own business? It has been my cfhildhood dream to open and run a sweet
shop.
2.2 Previous work experience: No previous work experience.
2.3 Qualifications and education:
-Bachelor’s Degree of Banking and Finance at the Near East University, Cyprus.
-High School Diploma, Baku, Azerbaijan.
2.4 Training:
-Enrepreneurship training in Baku(2016)
-IT training(Intermediate) in 2015.
Details of future training courses you want to complete:
-Food Guality Training.
2.5 Hobbies and interests: Cooking, Watching TV series, Reading Financial Papers.
2.7 Additional information: Attendee of intellectual games in Azerbaijan. I love meeting new people and
talk to them.

6. Section three
Products and services
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell: Strawberry cake - Made with fresh
strawberries, this nice pink cake is filled and iced with our real strawberry buttercream. Strawberry cakes
are decorated with a ring of strawberry buttercream rosettes and fresh strawberry halves.
3.3 Describe the different types of product/service you are going to be selling: Banana cake - a tasty
banana cake made with the juicy bananas, and filled with creamy chocolate.
3.4 If you are not going to sell all your products/services at the start of your business, explain why not and
when you will start selling them: I am not going to sell all my products from the beginning of my business
because its my first experience in this area and I just don’t want to take a risk from the start and lose my
clients as well. Thus, I am planning to obtain all the main aspects of this field and then sell all my products
in order to be more successful.
3.5 Additional information:

7. Section four
The market
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer: The typical customers of our products are university students and
employees of several companies most of them belong to the younger generation. They appreciate our
offerings, try our products, and pay the bills on time .
4.3 Where are your customers based? They are mostly the people resided in Baku, where our shop is
located. There are certain things that might be taken into account by the sellers such as prices, good
services and of course an environment. So, we always try to keep balance between the prices of our goods
and make it available for everyone. We also pay great attention to our customers needs and desires and do
our best for making everything pleasant .
4.4 What prompts your customers to buy your product/service? -There are certain things that might be
taken into account by the sellers such as prices, good services and of course an environment. So, we
always try to keep balance between the prices of our goods and make it available for everyone. We also,
pay great attention to our customers needs and desires and do our best for making everything pleasant .
4.5 What factors help your customers choose which business to buy from? Lower prices, high guality,
friendly environment in the place.
4.6 Have you sold products/services to customers already?
yes
no
If you answered “yes”, give details: I have already sold my products to my customers . I have sold various
kind of products such as lemon cake, vanilla cake , chocolate cake and the others. All of them were really
admired our services and gave great inspiration to all of us.
4.7 Have you got customers waiting to buy your product/service?
yes
no
If you answered “yes”, give details: There are very many customers who are waiting to buy our product

8. because people from everywhere visit our café and try to buy whatever they want. So, you can find lots of
people who stand in a queue and desire to taste our delicious products.
4.8 Additional information:
Section five
Market research
5.1 Key findings from desk research: The main concern of customers is to construct a terrace where
people can smoke.
5.2 Key findings from field research – customer questionnaires: The key finding from customer
questionnaires is that customers reguire us to be very active in social network as it is their main source of
news nowadays.
5.3 Key findings from field research – test trading:--------------------------
5.4 Additional information:-----------------------------

9. Section six
Marketing strategy
What are you going to do? Why have you chosen this marketing
method?
How much will it
cost?
My main strategy will be advertisings
on social media and TV.I also plan to offer
special campaigns and discounts for
customers to attract them more.
I have chosen this method as nowadays
social media is a vast arena to be
known by a large audience.
Additionally,to take into consideration
the competitors, discounts will be
beneficial for customers in their
decision making.
It is difficult to
identify it
especilally due to
the fluctulating
economic condition
in the country.
TOTAL COST
Unidentifiable

10. Section seven
Competitor analysis
7.1 Table of competitors
Name, location
and business size
Product/service Price Strengths Weaknesses
Pastille Cake House Coffee
Cakes
5 USD per unit
40 USD per whole cake
Good location,large variety of
products
Passive advertising strategy

11. 7.2 SWOT analysis :
Strengths
Reasonable prices, vast array of cakes and other kind of patisserie.
Weaknesses
Economic recession, small amount of customers due to the start-up being
new.
Opportunities
New job opportunities for youth.
Threats
The risk of failure might be caused by stiff competition and market situation.
7.3 Unique Selling Point (USP):
Unique Selling Point (USP)
In the shop diabetic products will be offered to customers.

12. Section eight
Operations and logistics
8.1 Production:Input products will be delivered to the cake shop by the supplier and cakes will be prepared
inside to serve customers fresh.
8.2 Delivery to customers: Customers can get cakes directly from the shop or via our take-away service.
8.3 Payment methods and terms: Payments can be in the form of cash or with credit/debit cards.
8.4 Suppliers:
Name and location of
supplier
Items required
and prices
Payment arrangements Reasons for choosing
supplier
Giymat Food Limited. Flour-1 Usd/kg
Water-1USD/ 10 lt
Eggs-1USD/ 10 units
Sugar-3 USD/kg
Payments must be paid
at the beginning of each
month in cash.
Locational
proximity,reasonable
prices.
8.5 Premises: The building of the cake shop is rental.
8.6 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price
Kitchen
equipments
Bought New Siemens AG 62000 USD for the
whole equipments
8.7 Transport: Transportation of eguipments was provided by the local branch of Siemens.
However, transportation of input products is provided by the supplier company.
8.8 Legal requirements:
The legal structure of the shop is sole proprietorship.I’m legally ally responsible for the burden of
taxes and other liabilities.
8.9 Insurance requirements:
An agreement has been signed with the Azerbaijani International Bank for the insurance of the cake shop.

13. 8.10 Management and staff: I will be the general manager while there will be one supervisor over the
workers. The staff will consist of kitchen staff and waiters.
8.11 Additional information:

14. Section nine
Costs and pricing strategy
Product/service name cakes
A Number of units in calculation 120
B
Product/service components
Flour,water, sugar
Components cost
70 USD
C Total product/service cost 1200 USD
D Cost per unit
10 USD
E Price per unit
12 USD
F Profit margin (£) 0,17 USD
G Profit margin (%)
17 %
H Mark up (%) 20 %

15. Section ten
Financial forecasts
10.1 Sales and costs forecast
Month 1 2 3 4 5 6 7 8 9 10 11 12 TotaL
A Month name January February March April May June July August September October November December
Sales forecast
B Cakes
2000 3000 4000 6000 6000 6000 6000 6000 6000 6000 6000 6000
6300
USD
C Product/service
Costs forecast
D Cakes
1500 2000 2500 3000 3000 3000 3000 3000 3000 3000 3000 3000
3300
USD
E Assumptions
(e.g. Seasonal trends)
During weekends there will be morecustomers in the shop.

16. 10.2 Personal survival budget
Section Monthly cost (£)
A
Estimated costs
Mortgage/rent
1000
Council tax 200
Gas, electricity and oil 300
Water rates 70
All personal and property insurances 2500
Clothing 350
Food and housekeeping 350
Telephone 75
Hire charges (TV, DVD etc.) 50
Subscriptions (clubs, magazines etc.) 20
Entertainment (meals and drinks) 50
Car tax, insurance, service and maintenance 100
Children’s expenditure and presents 50
Credit card, loan and other personal debt
repayments
1150
National Insurance 500
Other 200
B Total costs (£) 6875 USD
C
Estimated income
Income from family/partner 5000
Part time job 300
Working tax credit 300
Child benefits 200
Other benefits 1000
Other 500
D Total income (£) 7300 USD
E Total survival income required (£) 425 USD

17. 10.3 Cashflow forecast
Month Pre-start 1 2 3 4 5 6 7 8 9 10 11 12 T
A
Month
name
January February March April May June July
Augu
st
September October
Novem
ber
Dece
mber
Money in
(£)
B
Funding
from The
Prince’s
Trust
3000 1000 1000 1000 1000 1000 1000 1000
1000
1000 1000 1000 1000 150
Funding
from
other
sources
= 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 120
Own funds 2000 - - - - - - - - - - - - 20
Incomes
from Sales
- 2000 3000 4000 6000 6000 6000 6000
6000
6000 6000 6000 6000 630
Other - - - - - - - - - - - - -
C
Total
Money in
(£)
92000 U
Money out
(£)
D
Loan
repayments
The
Prince’s
Trust
- 2000 2000 2000 2000 2000 2000 2000
2000
2000 2000 2000 2000 240
Personal
drawings = 1000 1000 1000 1000 1000 1000 1000
1000
1000 1000 1000 1000 120

18.
E
Total
money out
(£)
36000 U
F Balance (£) 56000 U
Opening
balance
Closing
balance

19. 10.4 Costs table
Cost item What is included and how you worked it out Total cost
1000 USD Council tax
500 USD Gas, electricity and oil
250 USD Water rates
2200 USD All personal and property insurances
500 USD Clothing
2500 USD Food and housekeeping
100 USD Telephone
100 USD Hire charges (TV, DVD etc.)
20 USD Subscriptions (clubs, magazines etc.)
2000 USD Entertainment (meals and drinks)
10000 USD Car tax, insurance, service and maintenance
330 USD Children’s expenditure and presents
10000 USD Credit card, loan and other personal debt repayments
7800 USD National Insurance
90 USD Other
Total cost 37490 USD

20. Section eleven
Back-up Plan
11.1 Short-term plan: Diversifying finance. Increasing number of suppliers.
11.2 Long-term plan: Building a good business network in case something wrong happens with my
business.
11.3 Plan B: In case we fail, we will contact with the specialists in this area to serve better and succeed in
our business.
11.4 Plan B continued...: