Sugar, Spice & Everything Nice Cupcakes is a cupcake bakery run by two 17-year-old students that provides customized cupcakes for special events. They analyze the market in Miami areas like Pinecrest and Coral Gables and identify women ages 25-45 with incomes around $60,000 as their target customers. The business plan outlines their product, competitive advantages, marketing strategy, expenses, sales projections, and financing to launch the cupcake bakery.

1. We are a cupcake bakery.We meet the demands of those individuals searching for customized cupcakes.Our cupcakes are personalized to each customer.Cupcakes are the final impression of any special event!The 30 Second Pitch/Hook

2. Amanda Cantillo &Elizabeth Grafton11th GradeAge: 17

3. Mission StatementThe Opportunity Our business is a cupcake bakery in which we take orders and deliver cupcakes. It’s necessary because cupcakes are essential components to most parties, events, and gatherings. Why not get them from the best?Mission Statement Sugar, Spice & Everything Nice Cupcakes is committed to providing pure, delicious, uncomplicated cupcakes to our customers. With every whisk of our batter, we think of the products we are putting out as extensions of our personalities.

4. Business ProfileType of Business Baked Goods Customized orders By customizing the orders, we will meet the customers want for a personalized product. Legal Structure This business is a limited liability partnership. We selected this legal structure for the security of our personal assets in the case of a possible lawsuit against the company.

5. QualificationsQualificationsQualificationsWe are qualified to run this business because:We have 26 years of experience combined.We’re great at managing finances and bookkeeping. We are dedicated to our business.

6. Market analysisWe’re planning to market our business in flyers. We’re going to advertise in Pinecrest, Coral Gables and Downtown Miami.In these areas: 261,926Total Population261,926Females 25- 45. Average individual yearly income: $60,000.Target Market% of population in target age & gender x Total Population (A) =128,962Of the target consumers we surveyed in the Mission District:95% love baked goods78% get their baked goods from grocery stores like Publix, Winn Dixie83% like the idea of a new personalized cupcake bakery in their area with delivery.Potential Market Size% of people surveyed who are interested in your product/service x Target Market (B) = 107,039

7. By LocationCoral Gables, Pinecrest, and Downtown Miami have a total of 132,291 residents. Our customers are living in suburban neighborhoods and apartments in the city.By PopulationOur customers are women 25-45 years old, they have a variety of occupations between lawyers, entrepreneurs, doctors, etcetera & they have at least a bachelor’s degree.By PersonalityOur customers have no set personality but if they like our cupcakes they enjoy the finer things in life like Godiva chocolate and dipped strawberries.By BehaviorOur customers would be buying from our business for almost every special occasion or sometimes for leisure, which would equal almost 3+ times a year. They would be very loyal customers. Their brand preference would be Misha’s Cupcakes.By IncomeOur customers would have an average income of about $60,000.Consumer Profile

8. Competitive AdvantageOurBusinessPublix BakerySweetCakesEdiblesFactorsQuality of Product/ServiceFairGoodExcellentPrice$25 for 2 dozen$60 for 2 dozen$45 for 2 dozenLocationVarious locations through out Miami-DadeBiscayne, FLWestchester, Miami, FLBrand/ReputationCheap & easy to get cupcakesGreat frostingGreat price & delicious cupcakesUnique KnowledgeMakes cupcakes in mass quantities, no individualityVery dry & bland cupcakesCustomize every cupcake

9. Marketing PlanWomen 23-45 would be interested in buying our product.Pastries ranging anywhere from $30-50 based on extra labor hours.We will create flyers distributed with samples to appeal to new customers that live in the zip codes 33146, 33133, 33143, 33156.Marketing MixOur products are cupcakes. They are at a low price and customized for the customer’s convenience.We’re selling our products in Downtown Miami, Pinecrest and Coral Gables where our customers live.

10. Marketing planPurchaseRetentionAwarenessCurrent & Short Term (1 month -6 months)We will create flyers and distribute them in areas our customers live.We will get them to return with our friendly customer service as well as the low price.We will display our unique and delicious baked goods as well as design our flyers to appeal to the customer.Long Term ( 6 months-1 year)Keeping the flyers moving around designed by ourselves and start a Facebook page..Create a website and continue the use of our flyers.Our business would have gained credibility and now word of mouth has become a form of advertisement.Yearly cost, by phase:$63$396.33$396.33PurchaseRetentionAwareness

11. Cost of materials/direct labor

12. Economics of 1 unit

13. Average Monthly Fixed Expenses

14. Time Management PlanBusiness schedule for a typical week (168 hours)School Hours45 HoursFree Time55 Hours

15. Monthly Sales Projections Break-Even Units5Total Units335Full Capacity80

16. Projected Yearly Income Statement For the First 12 Months

17. Start-up Investment$742.50Total Start-Up Investment

18. …on Investment639.5%Annual Net Profit$4748.34=$25,617.30Start-Up Inv.$742.50…on Sales31.5%Annual Net Profit$4748.34$3,252.61=Total Sales$15075return

19. Totals: $ 900Financing Strategy for total start-up investment

20. We're donating 5% of every unit sold to The Humane Society of Greater Miami. Our company will stand by our word. We will honor business ethics by offering a great product at a fair price with no hidden agenda. Business responsibility planphilanthropic strategy plan

21. PersonalBusinessStart up capital to get the business going.Keeping fresh ingredients and small batches to preserve quality.Take more baking classes because techniques are always evolving.Our mothers and teachers are our best mentors. Short TermWe hope to keep the business running for as long as possible and pass it down to future generations. We are basically starting our career with this business and even if we do not succeed in the venture, it serves as experience for our future employment. Business & educational goalsDouble our customer base in a year and a half, going from 112 customers to 224 customers.We hope that in 5 years we are able to open up a store.Long Term