This document provides information about Cheezles Bakery, including: 1) The group members and company background such as name, address, products, start date, and initial funding. 2) The purpose of the business plan is to manage the venture, fulfill demand and supply, and apply for financial aid. 3) Growth strategies include teamwork, sharing ideas, incentives for employees, and training courses. 4) The target market is event hosts, with higher demand during festive seasons, and they also cater to smaller stores. 5) Financial information includes the sources of funds, start up costs, operational budget, and 3-year cash flow statement.

1. GROUP MEMBERS;
• Divyaa Darshini A/p Selva Raja (KE13001)
• Noor Aznita Binti Md Ramli (PA11007)
• Norsyafiqah Binti Omar (PA11039)
• Nik Umi Nurhidayah Binti Nik Hussain (PA11025)
• Nor Hidayah Binti Azman (PA11012)
UGE 2002
TECHNOPRENEURSHIP

2. CHEEZLES BAKERY

3. COMPANY BACKGROUND
Company Name : Cheezles Bakery
Address : No. 9A, Jalan Sunway 3,
Cheras Square,
13601 Selangor.
E-mail address : chz_cakies@yahoo,com
Main products : Cakes, bread & buns
Starting date : 27 January 2010
Registration Number : CW021537-KC

4. Bank : Maybank
Bank Account Number : 024111729341
Forms of Bussiness : Sdn. Bhd.
Initial Funding : RM 40 000
Employees : -To bake cakes & bread, packing & packaging
department and delivery department
Operating hours : 10.00 a.m to 10.00 p.m (Monday to Saturday)

5. PURPOSE OF BUSINESS PLAN
as a guideline for managing the proposed venture
to fulfill the demand and supply of various
services
to provide concise information and solid evidence
about the company's background in order to
apply for financial aids from monetary institutions
guides the management team to ensure the
company's growth is progressing as planned
to build trust in supplier bodies who provide
goods to run the business successfully

6. DEMANDS
• Customers demand cakes and buns of delicate
recipe and authentic taste
• HALAL properties reserved
• orders are taken precisely, on earlier dates to
ensure purest quality and excellent service.
• provide door-step deliveries at reasonable rates
according to amount of orders and duration of
journey
• Online services are also available

7. GROWTH STRATEGIES
To instill teamwork spirit awareness among
employees
To open rooms for sharing of ideas from all
those who are involved in the management
team
By providing insensitive to employees
Employees will also be sent for majoring courses
to improve and enhance skills and knowledge.
Employees should agree and obey ethical
working habits

8. TARGET MARKET
 orders are taken from hosts of grand events, like
engagements and weddings, birthday parties, or any
formal events.
major portion of order comes from the heat during
festive seasons, like Hari Raya, Deepavali, or even
Christmas
also cater to smaller wholesale emporiums

9. REVENUE MARKET
 manufactures products without artificial colouring or
preservatives
 packing is precisely accurate, and has it's ingredients written
together with the expiry date
 Products are also certified as HALAL and do not contain gelatin
 also offers cakes and buns for pure vegetarians, without any egg
extract
 company's name is being advertised through famous radio
stations besides being put up on advertisement boards at 7-11
stores, and various hypermarkets
 company also involves in sponsoring many charity-based
community service programs
 company has got its official website on each social site, like
twitter, facebook and so on, to increase publicity

10. OPERATIONAL SETUP
Firstly, we will purchase our raw material from the
suppliers which provided by the Cheezles franchisor
because it is more reliable and quality control by
headquarters.
Besides that, Cheezles franchisor will be provided on-
site training for baking, decorating, packing and
delivering
A big emphasis will be placed on extensive research
into the quality and integrity of our products

11. LONG TERM GOALS OF COMPANY
1) As the business growth, the goal of the company is
expanding the business branching in several states in
Malaysia.
2) Creating the company types of bread and cakes
which has its own benchmarking.
3) Expanding the company into packaging and delivery
the baked goods into the stores themselves.
4) The company is getting recognized in the Bakery
Industry and admits as one of the famous bakery in
Malaysia.

12. COMPETITORS
Dunkin Donut
Golden Sand Café
Cham Cham Café
Big G Kopitiam

13. SWOT ANALYSIS
STRENGTH
• New and different varieties of cakes and pastry or bread have
been introduced-benefit of product differentiation.
• Location- is easily accessible from all part of Cheras.
• Experienced staff is hired who is expertise staff
• Ambience of place and the feeling of being in their native place
while enjoying their food is itself a pleasure experience.
WEAKNESS
• The bakeries products are perishable items
• Introduction of few bakery items .This limited menu can be seen
as a weakness.
• Lack of experience: Bakery is a start up
• Financing: However unforeseen expenditure or poor sales will
threaten cash position.

14. OPPORTUNITY
• Expansion of the Product Line in the future with the introduction
of more Malaysian Products especially in bakeries product.
• Scope for expansion with the establishment of our outlets and
bakery.
• Growing concern for health and multigrain food products -
freshly made cakes and Breads.
• Growing Market: Bakery Industry is growing at a fast speed and
demand for quality food.
• Potential to become a Premier Food Provider: This is because of
the experienced and expertise staff we can deliver quality Bakery
products.
THREAT
• Local Competition: existing and potential
• Economic downturn: unforeseen or unanticipated economic
recession would reduce disposable income.

15. ORGANIZATIONAL CHART
CHAIRMAN
Nor Hidayah Bt Azman
Management Department
Administration Manager
Divya Darshini A/P Selva Raja
Financial Manager
Aisyah Umairah Binti Umar
Marketing Manager
Nik Umi Nurhhidayah Binti Nik
Hussain
Operational Department
Operation Manager
Adam Amsyar Bin Shahrizal
Bakers (4)
Cashiers (2)
General Manager
Noor Aznita Binti Md Ramli
Secretary
Norsyafiqah Binti Omar

16. TABLE FOR STAFF PLANNING FOR A 3 YEARS
PERIOD
• As the Staff Planning show, our bakery expects to make
significant investment in sales, sales support and product
development staff.
Staff Plan for 3 Years Period
2013 2014 2015
Managers RM500 RM 700 RM900
Bread and Cakes
Bakers
RM1000 RM1200 RM1400
Cashier RM300 RM400 RM500
Others 0 0 0
Total People 10 10 10
Total Payroll RM1800 RM2300 RM2800

17. PRODUCTS / SERVICES / TECHNOLOGY
OVERVIEW
• Baked goods include:
• Breads
Donuts, Mexican bun, kaya bun, pizza bun,
sausage bun.
• Cakes
Wedding Cakes, Birthday Cakes, Anniversary
Cakes, Graduation Cakes, Sculptured Cakes,
Lemon, Carrot, Strawberry Short Cake, Pineapple.

18. SERVICES
• We provide cakes for special occasion such as;
– Wedding ceremony/anniversary
– Birthday party
– Festive seasons
– Formal events

19. RESEARCH AND DEVELOPMENT
• Our bakery also invests in training.
• Providing only the best quality products to our
customers
• Our QA laboratory conducts random quality
checks round the clock and closely monitors
product quality at every stage of production.
• Provide service catering to offices (even
outside of our local area) may become a large
part of gross sales.

20. MARKETING PLAN
• Meeting Customers’ Needs
‐ Our system are meet with the customer needs
is based on the product offering by our
competitors.
• Ability to Penetrate Market
‐ Our ability to deliver solutions to meet special
and unique cake design requests

21. • How We Will Sell
‐ advertising our bakery in local papers and
glossy local magazines
‐ establish high visibility
• Quality vs. Quantity
‐ staff are trained regarding quality preparation,
food service, storage and holding equipment
with a view of producing superiorly

22. MARKETING STRATEGIES
• We promote our bakery through:
–Print media
–Broadcast media
•Twitter
•Blogspot
•Facebook
–Direct mail

23. FINANCIAL
MANAGEMENT

24. SOURCE OF FUNDS
Nor Hidayah Binti Azman RM 10000.00
Noor Aznita Binti Md Ramli RM 9000.00
Nik Umi NurHidayah Binti Nik Hussain RM 7000.00
Norshafiqah Binti Omar RM 7000.00
Divya Darshini A/P Selva Raja RM 7000.00
Total RM 40000.00
We have also have applied term loan at the starting of
our business. This is to add on our business capacity by
applying RM 40,000 from SME Bank.

25. START UP COST/BUDGET

26. OPERATIONAL BUDGET

28. CASH & FLOW STATEMENT

29. THANK YOU