The document outlines a business concept for a cupcake boutique in downtown Louisville, focusing on unique offerings like caffeinated and liquor-infused cupcakes. It includes details on pricing, competitor analysis, marketing strategies, and startup costs, with a projection that 130 cupcakes need to be sold daily to break even. Additionally, the plan discusses potential franchise opportunities and targeted advertising to attract both locals and tourists.

8. Selling Downtown Louisville on a new generation of Cupcake Boutiques Business Concept

10. MissionTo provide the Waterfront area with delightful cupcakes with a twist, taking the traditional cupcakery to a whole new level.

11. The ConceptClassicCaffeinatedLiquorCake PopsSamplingClassicLiquorCaffeinatedGluten FreeMiniature cupcake samplesCake pops

12. Market NeedFar less messy than ice creamIt’s fast…Simple…Unique flavors

13. Competitor Analysis

14. Location

16. Pricing$3 Classic Cupcakes$5 Caffeinated Cupcakes$6 Liquor CupcakesCake pops $2Wine $6+

17. Advertising & MarketingBillboardsFood and travel showsCouponsTravel GuidesWebsitesMultiple languages to cater to touristsLocal television commercialsSpecials vialFacebookBlogsTwitterTake advantage of being in the business district for catered lunches

18. Wait out traffic & get a sweet treatafter the gameCome try a free miniature cupcake!

19. Branding

20. FranchisingEasily codifiedAdaptableLocal Market Knowledge

21. Potential MarketsNamastéUSIndiaEurope

22. Franchise Fee & Support ServicesFee$40,000Royalty 7%Vast Support Services

23. InvestmentSecurity deposit = $4,000 Construction= $28,250 Start-up Inventory= $3,000Pots & Pans= $2,500Permits= $255Total Start-Up Costs= $38,005Rent & Utilities= $2,800 a monthStaffing= $5,143 a monthInventory= $3,000 a monthInsurance= $700 a monthRough Monthly Expenses= $11,643 How many $3 cupcakes she needs to sell a day to break even=130

24. Projected SalesMonthly breakeven sales130/dayOnly 22 half dozen boxes

25. Forecast

26. Join us for a sweet treat after the game