Brittany Cobb is starting a custom cake business called Batter Up Cake Creations in the Bay Area. The business will create unique cakes for all special occasions using fresh, wholesome ingredients. Batter Up will advertise locally through commercials, ads, and online to target customers within close proximity and provide fast delivery. The goals are to become profitable within two years and draw new customers at a rate of 30% per year while becoming a premier cake shop in the Tampa Bay area.

1. Brittany Cobb
727-555-1234

2. Executive Summary
Provide the Bay area with
custom cakes for every
special occasion. We use only quality
and wholesome
ingredients while
staying true to our
core principles.

3. Values: Strategy:
Customer inspired and one of Will appear in
a kind commercials, local adds
Honesty and quality and online to
Affordable options incorporate people
within close proximity.
Creativity and commitment
ensuring satisfied Catering to small town
customers and surrounding areas
to ensure a fast delivery
Fresh, wholesome
service.
Ingredients

4. Industry Challenges and Solutions
Local Competition - We vow to always have fresh
Ingredients, safe delivery, and express Satisfaction
Building and maintaining clients – Invest in advertising
Establishing good name and a feel good vibe – Hold
promotions that give back to the community
Goldman Sachs, a world renowned financial forecaster
for economic growth, estimates a 3.4% rise in GDP in
2011, followed by 3.8% growth in 2012

5. Market
People of all ages/gender will require a cake for their
special occasion = broad demographic range!
Women will be more of a target area that men.
Factors influencing a sale are gender, education, income
Batter up will need to have an effective marketing
strategy to ensure proper targeting and support in the
beginning of the business’ existence to ensure recognition
within the community.

6. Promotions and Ambitions
Outreach Program:
 Free personalized cake
 Inspires customers
 Instills “feel good vibe”
 To become profitable and efficient
within the first two years of opening.
 Continually draw new customers at a rate of 30%
per year after the second year or opening.
 To become a premier custom cake shop in the
Tampa Bay area.

7. Competition
Competitor Target Market Their Solution Price Advertisement
•Walmart •Lower household •Everyday Low Prices •Cheapest •TV / Mail
•Baskin Robins income •Ice cream cakes •Moderate •SPAN / Mail
•Publix •Children •Quick / Flash frozen •Affordable •Radio / TV
•People on the go cakes
Competitor Strengths Weaknesses Opportunities Threats
•Walmart •Attract customers •Quality, flash frozen •Premade selections •Convenient to fast
•Baskin Robins by means of all other store bought look •Long-term business paced customers
•Publix products •Only Ice Cream •Mass Production, •Long-term
•Great tasting variety •Lack or personal low costs, high relationships
•Name Recognition touch and variety revenue •“Where everyday is a
pleasure.”

8. Startup Costs and Financing
 Seek investors or profit sharing
 Small business loan $60k
 Estimated annual revenue = $61,700.00
 Solely operated for initial 1-2 years
How to Reach Top 5 Prospects
Parents Businesses/ Weddings Party Planners Average Person
Corporations
Word of Word of Mouth Word of Mouth Word of Mouth Word of Mouth
Mouth
Network Groups Cross advertising cross promoting Community
Schools with bridal shops Outreach
Program

9. Sales Forecast
Money Analysis
$200,000
$150,000
Sales
$100,000 Gross Margin
$50,000 Net Profit
$0
-$50,000 Year 1 Year 2 Year 3

10. Call to Action
Batter Up Cake Creations is
dedicated to creating
your one of a kind
customized cake for your
special occasion.
We strive to be unique and
open to all ideas and love
icing on smiles!