5.
We at Krendel’ bakery state our belief as to the purpose for which
this company was established and the principles under which it
should operate.
Krendel’s Bakery mission statement is to provide a product of the
greatest possible value for our customers, thereby achieving
sufficient profit to finance our company.
Our first responsibility is to our customers from the People's
Friendship University of Russia, without which there will be no
company.
We feel a deep responsibility to our employees creating an
environment to provide the opportunity to develop their potential.
XXX is committed to further growth and excellence using various
measures available to carry our company into the future.
Our Mission
6.
Products & Services
Analysis of the Market and Survey of the
Competition
Promotion and Selling Strategies
II. MARKETING PLAN
7.
Production of freshly backed puff pastry
Large & Medium Croissants
Various flavours: plain, chocolate, apple, berries,
ham and cheese, mushrooms
Coffee Machines
Associated beverages outsourcing:
Fizzy Drinks (Coca-Cola, Pepsi),
Juices
Still/Sparkling Water
Products & Services
* Puff Pastry – выпечка из слоёного теста
8.
Great amount of potential customers (students and
stuff) spending much time in the university
Target Customers: mainly female
Main competitors: Sbarro (Pizza), Kroshka-
Kartoshka (Sandwiches), Mini-Market (Sandwiches),
though our product and its brand image is unique of
its kind - fresh bakery
Analysis of the Market &
Survey of the Competition
9.
Brand Image:
1) Family bakery - unique possibility to seat neatly
with your friends and discuss latest news enjoying
your croissant with a hot cappuccino
2) Student life – appealing
Promotion Strategy - burn sugar in order to produce
a hint of a natural bakery sweetness
Student offers in the first month
Promotion and Selling
Strategies
11.
Start up Costs
Rent deposit $2400
Renovations to location $1500
Decorations/furniture for
location $1000
Permits, Licenses & Business
Certificates $300
Equipment $7500
Startup Supplies $2000
Startup Packaging $750
Startup Advertising$1500
Miscellaneous $1000
TOTAL $17950
12.
Rent $1500
Utilities $300
60 hours a week counter employee $5 an hour 300*4=1200
30 hours a week baking employee $7 an hour 210*4=840
Insurance $300
New equipment (ongoing) $300
Monthly Supplies $1500
Monthly Advertising $300
Monthly Miscellaneous $300
TOTAL $10330
Monthly overhead
13.
Let's be generous and give us 2 full years to earn
back our $18,000 in startup costs.
That's $18,000 / 24 = $750 a month. Add 10% for
debt interest and we're at $825 a month.
Break-even Point
14.
People Involved
Roles & Responsibilities, Experience & Abilities
Our Strategy
What Will Happen in the 1st Year
IV. PEOPLE AND
ACTION PLAN
16.
Our Strategy
Start the business & deliveries to nearby restaurants
Starting delivery
Gain some profit & start expansion
Break-even point
17.
People’s Friendship University of Russia
(in the central hall of Crest, next to drug store)
V. LOCATION
18.
Keys to success for Krendel’ will include:
Providing the highest quality product with personal
customer service.
Competitive pricing.
VI. APPENDICES
