1. Why infinitea
Infinitea has always been a francising company and has relied on its owner
and operation to play a major, role in the system’s success infinite remains
committed a franchising as a predominant way of doing business. We
provides hands on training and the materials you need to be success in
your restaurant business.
Infinitea serves a wide variety of tasty and refreshing authentic pearl milk
tea drinks for all you fanatics out there. Guaranteed made from 100%
freshly brewed loose-leaf teas of high quality for an overall healthier
lifestyle.
Get your Infinitea fix today and keep watching out for our exciting new
flavors.
We're just so thrilled and thankful for the positive feedback and response
from you guys! Keep them coming because we love hearing from you!
Application requirement
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Good community standing
Strong leadership and people behind skill
Willingness to devote time in managing the shop
Have on entrepreneur spirit
Can successfully complete the required training programs
Mission and vision
Infinite is a company focused on providing the best milk tea and tea based
drinks on the market. The company aims to bring the milk tea experiences
closer to each home and to provide customers with a one of a kind tea
experiences by ensuring that we use only the best and fresh ingratiated in
the making of our drinks.

2. Goal and objective
The company goals is to bring milk tea experiences closer to home while its
objective tea to convert coffee drinks to m ilk tea drinks.
Darangan infinite Goal and objective
1.
2.
3.
4.
To achieve the quota sales per day
To offer a consists case of the infinite drinks to every customer
To offer a fast services quality to the customer
To engage its customer so as to gain understanding on customer
point of view and to gather feedback
Swot and analysis
Strength
1.
2.
3.
4.
5.
Free delivery service
Both store offer new product innovation
Requirly monitor the store
Does not require its customer to have a specific number of orders
It’s a customers- oriented store then staff welcome its customer
know its regularly customer by name; its customer on facebook; and
interior with them through facebook.
6. Has a minimum of 5 orders per delivery
Weaknesses
1.
2.
3.
4.
Unavailability of cctv camera
Including unavailable offering ( i.e. foods)
Cleanliness of the comfort room was not given much attention
Unaxability of promotional materials such as flyers

3. Opportunities
1. Employees near the area one of the stores potential customer
2. Since coffee has become part of every Filipino activity the
company could expand its product line by offering coffee product
at the same time. It could also offer food that depends on the
market.
3. Student, office, Sunday and church occasion gathering and activity
offers an opportunity to the retailer to increases it turnover. Since
it is located near the flying v gasoline station, metro bank and St.
Constantine institute of science and technology.
Threat
1. Seasonal product are offered
2. Since not all of combination suits will to tea it limit the company its
it product innovation
Marketing mix and marketing strategies of infinite
Target market
All school and studentparents, companies , motorist, behind the person in
area of Rizal and resident of Binangonan Rizal
Location
The infinite at Binangonan Branches is location beside the Flying V
gasoline station in Darangan nearly business like Metro Bank, Motors
Companies, Jeff James Companies, St Constantine of Science and
technology fortunrture and store

4. Place
National road Darangan Binangonan , Rizal Philippines 1960
This Infinitea branch is small but a thing of beauty. It had its first
anniversary yesterday but the place was newly renovated, so its
ambiance is really fresh and invigorating. With the limited floor space it
covers, this tea house seems to possess a special charm that inspires
intimate get-togethers apart from casual walk-ins.Interior theme is a mix
of green and brown from the walls, counter, tables and chairs. It’s a
place where you can stay without worrying about time. It gives patrons
encouragement to huddle over a cup while chatting with friends. Three
types of seats are available for customers: regular chairs, sofa seats and
the ones outside for those who prefer natural air and those who smoke.
Product/price
Milk tea ( 50-75php)
Hot drinks ( 50php)
Frappuccino (75-120php)
Original tea (50-70php)
Fruit tea (50-70php)
Pulpy range (60-70php)
Soda pops (75php)
Lemonade coolers ( 65- 85php)
Ice series ( 60-70php)
Adds-ons (10php)
Nacho ( m 50 b 75 jumbo 105 jumbo loaded 145)
Service/Product

5. Navigating the menu at Infinitea can be a bit tricky. Why? It’s broken down
into sections: milk teas, coffee selections, flavored fruit teas, original teas
and add-ons. How much should you order, and which one? The dizzying
parade of flavors would make your head spin, with each one looking better
than the last.
Good enough, their staff offered recommendations and helped us choose
the customers’ favorites of all time. After shaking the concoction up and
down, they’ll signal the drinks that are ready for pickup at the counter with a
gadget with a number.
Drink:
Customers may choose the amount of sugar and ice put into the drink, from
100% full sugar, 70% less sugar, half sugar, quarter sugar and no sugar.
Mine encompassed the default which was probably half sugar. It did not
lean toward the sickeningly side of sweet at all. The pearls were very
chewy and they did not give my dental braces a hard time.
Price for Value:
For the price range of PHp 40 to PHp 80, Infinitea drinks can provide you
with a good introduction to the world of milk tea. It caters to the Class A-B
market. This little tea shop serves a good artisan teas with bounty of flavors
that add fuel for the soul.
Infinitea’s milk tea is not one to be messed with. Aside from milk teas,
Infinitea at Benavidez now also serves coffee mixes! Since it’s near the
Chinese schools in Manila (just across Hope Christian High School), I
guess Infinitea drinks would be perfect to release stress of students from
completing assignments and studying hard for exams. They can also serve
to please anyone’s afternoon on the dock and satiate people’s craving for
desserts after lunch (or dinner, for those who have tutoring sessions at
night).
Another plus of Infinitea is that it offers delivery service for free, with a
minimum order of four cups—to nearby areas reachable via bicycle

6. Promotion
Ditrubuition flyers that are available in the store social mediaIn a fantasy
world, I’d probably buy myself one Infinitea drink per week (or a couple
more times). But since I’m watching my weight sternly, I prefer to be stuck
to my discipline and take these refreshments once a month at most. Health
benefits and fitness take precedence over anything else, in my world! An
exception maybe is when their drinks would be pinched in with ashitaba—a
rare case I pray would materialize in the future
Store layout
Operation of marketing mix and strategies of management
1. Buying and handling of merchandise available in their stock room
Pricing
The pricing in th 5 branches is 5 person cheaper company to other
branches located outside the area.
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Advertising and promotion
Flyers
Loyalty card
Infinite Branches’ facebook page
Prestige card
Promotional card
Magazine advertisement

7. - Down side foodlike rice meal are include its it menu but are available
all the time and there are oretimes that flyers are not available in the
st
- The owner add his regularly customer talk to them the store
upcoming promotion
- Discount are given to regular customer when he is at the store
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Customer Product (service) and price (selling)
Drinks are service to the table
Music is produce
Provides written internet for the customer use
Friendly crew
Facilities
Comfort room is located left side in door
The clines of the cr is highly satisfying
The color combination scheme is green, black, brown and grey and
highly light is white of the branch
Seat are available outside the area
People and staff
- 3 to 5 person in hrs
- Friendly and accommodate staff
Conclusion and recommendation
- Cctv camera
- Standardize the store design color
- Offer snacks and coffee drinks
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