Nom Nom Bakery aims to provide customers with delicious and affordable baked goods in a welcoming environment. The bakery will offer a wide variety of fresh pastries, including multicultural options, using ingredients from local markets. Nom Nom Bakery will benefit the community by providing healthy eating alternatives, supporting local businesses, and sponsoring charitable organizations. The owners have developed a marketing plan targeting various demographics, and they provide financial projections estimating $36,000 in income within the first six months of operation.

1. BUSINESS PLAN FOR
NOM NOM
BAKERY
Amanda Wing
Anna Liang
Christopher Wong
Muhammad Rehman
Theresa Sing

2. EXECUTIVE SUMMARY
The term “Nom Nom” is
the sound made when a
person is eating
something delicious. At
Nom Nom Bakery, we
strive to provide each
customer with this feeling
of having a happy and
delicious eating
experience while paying
an affordable price.

3. THE BENEFITS TO
THE COMMUNITY
• Provides a different eating
alternative
• A wide variety of choices
• Unique, healthy, and multicultural
• Supports local markets
• Showcases the work of artists
through our décor
• Free advertising
• Sponsor organizations once we’re
financially stable
• The American Diabetes Association
• Feed the Children
• A SECOND HOME

4. THE PRODUCT
NOM NOM Bakery offers a wide
A Sample Menu:
variety of multicultural food and
• Breakfast • Holiday
beverages. This bakery is unique
• Waffles • Pumpkin Pie
and different than the next with • Muffins • Eggnog
• Gingerbread
its original concept and what it • Pancakes
• Traditional
offers. Everyday the menu • Beverages
varies, to fit the • Cupcakes • Coffee
• Cakes • Tea
season, holidays, and your • Hot Chocolate
• Cookies
cravings. Each morning the • Multicultural
pastries are freshly baked using • Italian Tiramisu
natural ingredients that are • French Crepes
delivered daily by the local • Spanish Churros
markets we work closely with.

5. THE COMPANY AND INDUSTRY
Services
• Baking Classes
• Catering
• Parties
• Consultation
• Custom Orders
• Wedding Cakes
Competitors
• Starbucks
• Dunkin’ Donuts

6. HUMAN RESOURCES
• Bakers All employees …
• Culinary Degree
• Have good relationships
• Wide knowledge of recipes with other employees and
• Managers customers
• Skills • Are knowledgeable about
• Leadership the products and services
• Time Management
• Organizational • Have past experience and
• Promotion and advertising useful skills
• Regulating the store
• Puts together the services • Understand health and
sanitation regulations
• Hourly Associates
• Cashier
• Cleaning the store
• Caterers

7. MARKETING PLAN
Target Market:
• People with special eating needs
• Diabetic
• Lactose intolerance
• Watching their weight
• Allergies
• Vegans
• Tourists
• Families with children
• Event planners
• Anyone interested in eating
good food 

8. MARKETING PLAN
Promotion: Advertising:
• Free samples • Internet
• Have a booth at a Local Food • Facebook page
• Website or blog
Market • Social networking
• Donate baked goods to local • Local newspapers
schools for bake sales • Transportation
• Gift certificates • Brochures & menus
• Community bulletin board • Business cards
• Custom-made App

9. MORE MARKETING
• Place
• Lower Manhattan
• Near public transportation, populated
areas
• Not near other bakeries or stores that
offer similar products
• Psychographics
• Environment
• Safe, happy, comfortable, welcoming
• A place where people can eat and
socialize

10. FINANCIAL PLAN
Within 6 months
Income Outcome
• Product Utilities
• The price of the product relates to the Salary
quantity, size, and ingredients used
• Baking Classes (Weekends) Supplies
• $15 for children Advertising
• $25 for adults
• Catering Interest
• Minimum amount of $75 Insurance
• Custom Orders
Rent $36,000
• Free consultation and suggestions

11. EXIT STRATEGY
If The Outcome Isn’t As
Predicted:
• Food Truck
• Expand on
• Catering
• Baking Classes
• Sell the business
• Personal assets will not be lost

12. ANY QUESTIONS OR CONCERNS?
THANK YOU FOR YOUR TIME AND CONSIDERATION 