This document provides a business plan for a private sweetshop called Banoffee Cake House located in Baku, Azerbaijan. The shop will sell various cakes including strawberry, chocolate, and banana cakes ranging in price from 20 to 55 AZN depending on size. The plan targets weekend getaway customers, students, and urban residents totaling over 588,000 potential monthly customers. The shop aims to sell high-quality freshly made cakes and build a customer base through reasonable prices, good service, and pleasant atmosphere.

1. Business Plan

2. Types of company : Private
Types of business : Sweetshop
Product : Cake
Name of company : Banoffee Cake House

3. Business address :
Azadlıq prospekti 97F, Baku
Business telephone number :
+994 559369630
Business e-mail :
banoffeecakehouse@gmail.com

4. Product and Services
1. What are you going to sell ?
A product
2. Describe the basic product you are going to sell :
Strawberry cake - Made with fresh strawberries, this nice pink cake is filled and iced with our real
strawberry buttercream. Strawberry cakes are decorated with a ring of strawberry buttercream
rosettes and fresh strawberry halves.
3. Describe the different types of product you are going to be selling :
Banana cake - a tasty banana cake made with the juicy bananas, and filled with creamy chocolate.
4. İf you aren’t going to sell all your product :Iat the start of your busines, explain why not and
when you will start selling them :
I am not going to sell all my products from the beginning of my business because its my first
experience in this area and I just don’t want to take a risk from the start and lose my clients as well.
Thus, I am planning to obtain all the main aspects of this field and then sell all my products in order
to be more successful.
•

5. Flavour Price per cake
Medium
Price per cake
Large
Strawberry cake 20 40
Chocolate cake 25 45
Banana cake 25 45
Snickers cake 30 50
Banofee cake 35 55
LIST OF PRODUCT OFFERED

6. LIST OF PRODUCT OFFERED

7. Additional information :
Banofee Cake House caters to all of its customers by providing each
customer cake and cupcake products made to suit the customer, down
to the smallest detail.
The patisserie provides freshly prepared cupcake and pastry products
at all times during business operations. Six to eight moderate batches
of cakes products are prepared during the day to assure fresh are
always available.

8. The market
1. Are your customers :
Individuls
2. Describe your typical customers:
The typical customers of our products are university students and employees of several
companies most of them belong to the younger generation. They appreciate our offerings,
try our products, and pay the bills on time .
3. What prompts your customers to buy your product ?
There are certain things that might be taken into account by the sellers such as prices, good
services and of course an environment. So, we always try to keep balance between the prices
of our goods and make it available for everyone. We also, pay great attention to our customers
needs and desires and do our best for making everything pleasant .

9. Weekend
getaway
customers
Students
Residents
of urban
area

10. Target Market Number of Target
Market (monthly)
Market Sıze
Weekend getaway customers 27% 158.000.00
Students 43% 250.000.00
Resıdents of urban area 30% 180.000.00
Total 100% 588.000.00

11. 1. Have you sold product to customers already ?
Yes-I have already sold my products to my customers . I have sold various
kind of products such as lemon cake, vanilla cake , chocolate cake and the
others. All of them were really admired our services and gave great
inspiration to all of us.
2. Have you got customers waiting to buy your product ?
Yes-There are very many customers who are waiting to buy our product
because people from everywhere visit our café and try to buy whatever
they want. So, you can find lots of people who stand in a queue and
desire to taste our delicious products.