Sunshine Bakery is a new private bakery company being established in Gokwe, Zimbabwe by four partners. The business plan outlines the company's objectives to become a leading supplier of bread and bakery products to local retailers, schools, and businesses in the area. Startup costs are estimated at $7,000 with additional funding of $2,000. The bakery will offer breads, cakes, doughnuts, biscuits and sandwiches. Pricing strategies include low introductory prices to gain market share followed by cost-based and competitive pricing. Sales are forecast to increase by 30% in year two and 50% in year three as the bakery seeks to meet unfulfilled demand in the local

1. BUSINESS PLAN
FOR
SUNSHINE BAKERY
Sunshine Bakery Pvt Ltd
237 Gokwe Centre
Gokwe
www.sunshinebakery.co.za
Sunshinebakery@gmail.com
0738904401 or 0785725184
Fax 06 22272(9)
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2. PARTICIPANTS
NAME
• CLOUDIOUS
NIKADZINO
• GIFT HLONGWANE
• PHILLIP VELAPHI
• CONFIDENCE TEKESHE
• NYASHA GURUDHU
• ROBERT NYATHI
• REWARD NYAMA
• ANDREW
BVUNZAWABAYA
REG NUMBER
• R166900Q
• R168273Y
• R169956F
• R169375Z
• R165997Z
• R166118Y
• R166241M
• R165334F
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3. contents
Topic
Executive summary
 Company over view
 Company ownership
Objectives
 Mission/ prime philosophy
 Key to success
 Vision
 Values
Start-up summary
 Start-up requirements
 Start-up funding
Products
Market
 Pricing strategy
 Sales forecast
Page number
• 4
• 4
• 4
• 5
• 5
• 5
• 6
• 6
• 7
• 7
• 7
• 8
• 9
• 9
• 10
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4. EXECUTIVE SUMMARY
This business plan seeks to outline the strategy for sales of bakery products planning to
encounter short of supply to the local retailers , general dealers and local boarding
and day schools in Gokwe Center . Sunshine bakery will act as a direct supply arm
of baked products. We expect a high degree of profitability basing on our plan to
key in on businesses that have already expressed the need for such products. Our
management expertise with corporate decision will be our corner stone of success.
COMPANY OVERVIEW
Sunshine Bakery is a brainchild of Mr Hlongwane , Miss Grudhu and Mr Tekeshe who
saw an opportunity to start up a bakery business and from that time they started to
develop the idea. Mr Tekeshe and Mr Hlongwane used to work at Proton and
Lobels bakery respectively where they gained responsible expertise to start a
business to start and run with Mr velaphi the Co-founder who owns a wheat farm
in Njelele area Gokwe. As Sunshine Bakery we will focus on two different
dimensions; the first one will deal with basics like bread (brown, white and whole
wheat) tea loaves and lunch loaves and the other department will be dealing with
casualties like biscuits, doughnuts, (cup)cakes, scones. National foods Ltd will be
our supplementary supplier in our course of business.
COMPANY OWNERSHIP
Sunshine Bakery is a private limited company comprising of four legally registered
share holders with equal shares; Miss Grudhu, Mr Hlongwane, Mr Velaphi and Mr
Tekeshe each with a share of 16,6% share. Thus profits will be shared equal as per
share ownership. 4

5. OBJECTIVES
Sunshine Bakery seeks to ;
 Provide goods and services to our customers with professionalism
 To nature integrity in our employees
 To provide customers with affordable products profitably
 To customize our products to the need of our customers.
 To establish a good relation with suppliers like National Foods Ltd.
MISSION / prim philosophy
Sunshine Bakery employees have recognized that in Gokwe there are few suppliers with
limited supplies. From our research we intend to diversify our products as per the
demand of our customers. Although we recognize the intimate relationship between
profitability, we know that our success is ultimately dependent on the well being of our
employees.
KEY TO SUCCESS
The success of our company is dependent on our ability to;
 Anticipate customer needs,
 Avoid human error
 Diverse our products
 Better decision making through benchmarking and shared expectations
 Copping to the competitive environment.
5

6. VISION
Vision for short term planning:
 gain market share and a wide customer base in the first 3 months of operation
 to gain capital return within a period of 2 years
Vision for long term planning:
 to become a well known bakery’s brand in Midlands Province.
 establish satellites and other branches all over Zimbabwe in the next decade
VALUES
 Customer service: having a strong bond with our customers
 Value for money: through customer satisfaction
 Value for our organizational culture : organizational growth lies within set standards
and goals as well as behavior and ethics.
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7. START –UP SUMMARY
 Our capital will amount to $7000 to cover working assets (ovens and cookers) office
furniture as well as expenses (phone calls, advertising, transport, stationary). We will
also be in need of cash amounting to $4000 as working capital for the first quarterly
section.
START-UP REQUIREMENTS
• Legal requirements (ownership, permits and license) $400
• Insurance $45/month
• Stationary $100
• Packaging $500
• Advertising $80
• Products (flour, wheat, cream and icing) $2000
• Fixed assets (dough mixer , ovens ; etc) $3500
________
• Totalizing to $6625
start-up funding
Individual contributions $2800(4 partners)
Additional funding (debtors ) $2000
Giving a total of $13200
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8. products and services
Sunshine Bakery will be
providing the following
products;
1:Bread (tea and lunch loaves,
white brown and whole wheat
loaves)
2:Cakes (including cup cakes)
3: Doughnuts
4: biscuits
5:Sandwitches
6: Also we will be providing
services like on job training
for tertiary students on work
related learning from
institutions like Kwekwe Poly
and Gokwe Voccational
Training Centre.
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9. MARKETING
COMPANY LOCATION IN LINE WITH MARKETING
Since the company is to be located in Central Business District of Gokwe township it is
crucial to note that the location is ideal as it is close to several retailers, supermarkets
and schools. According to our research basic products and bakery casualties are on
demand in that area since credible companies like Bakers Inn and Lobels are not
supplying in that area especially in the Zhombe district where the demand is very high.
PRICING STRATEGIES
Pricing is a strategy used by companies to differentiate its product from other companies. It
is also used to place a value on a product. A good pricing strategy is necessary for a
company’s success for example it might gain more market share by using penetration
pricing as a strategy. Sunshine Bakery will diverse pricing strategies depending on the
circumstances provided.
 The first pricing strategy we are resorting to is penetration pricing strategy , t is a
strategy of setting a relative low initial entity price, to attract customers and gaining
market share.The price will be raised later once the market share is gained
 Secondly we will rely on compitative pricing strategy where we will price after
comparing other providers like Lobels and Proton though they are not that vibrant in
Gokwe
 Thirdly we will consider cost based pricing as our strategy. Since we will be a new
business there is need for cost-benefit analysis therefore our employees will be cost
conscious in pricing.
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10. PRICING STRTEGY Cont’d
• Lastly psychological pricing strategy will be our last resort. This strategy will
assist us in getting customer base and a larger market share. Most our goods will
seem to be at par with our competitors ; for instance a pizza from Bakers Inn will
be costing $8 and Sunshine Bakery will be selling the same product at $7.99 and
it will seem cheaper from that one from Bakers Inn.
SALES FORECAST
• In accordance to our expectations and our vision we expect 30% increase and
50% increase in our second and third year of operation respectively.
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0%
500%
1000%
1500%
2017 2018 2019 2020
Series 3
Series 2
Series 1

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{cloudious nyikadzino } diplomat
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