This document outlines a detailed step-by-step guide for launching a bakery business, including writing a business plan, conducting market analysis, and developing financial projections. It covers key components like product offerings, competitive analysis, management structure, marketing strategies, and expansion plans. Additionally, it emphasizes the importance of financial projections and strategic planning to ensure business success.

1. SO YOU WANT TO LAUNCH A
BAKERY BUSINESS?
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2. Are you the one that makes killer cakes and cupcakes? Are you the one who is mad over
making donuts? Sugar and spice and everything nice- that’s what your bakery is made
of? As you are ready to jump in to start a new bakery business, get some ingredients on
how to write a Business Plan for a bakery business. So are you ready to know the recipe
of you success?
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3. STEP 1
WRITE A SUMMARY
Write a description of your bakery
idea. This should be the overview
of your company or shop. Include
details about how you are planning
to start it. What will be the
location? Will you take it to online
platform or not?
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4.  Write a snippet of market you have covered in Business Plan.
 Write a brief description about your Founder and Management Team?
 Strategies you have planned to use for your Bakery?
 How much amount of fund you are seeking from investors? In what you
will use this fund? For example : Ongoing research and development,
working capital, organizational and marketing expenses.
 Where do you see your bakery business in future? Your mission, vision
and objectives?
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Step 1 continue…

5. STEP 2
BAKERY BUSINESS
OFFERING
Write what all products in the bakery you
will offer. For example pies, cakes,
cupcakes, donuts, cookies, bread etc. Note
down all the specialties you will offer for
example; gluten-free products, custom
made or personalized products.
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6. STEP 3
CONDUCT A MARKET STUDY
Write your market potential analysis to justify
the demand for your baked items. Get complete
demographic information about your
perspective clients. Carry out in-depth market
study that profiles the target customer base,
current sales in the market area for the bakery
category, pricing and special features of
competitors, plans for differentiation in the
proposed bakery products and expected sales.
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Example: By 2015 revenues
of bakery business in the
U.K. are projected to reach
approximately £4 billion.

7. Write barriers to entry by using Five
force model.
Write competitive analysis, which
include comparison between
competitors features.
COMPETITORS PRODUCTS PRICES
XYZ Bakery Cheese Cakes
$7
each
Cookies $1
each
Brownies
and Bars
$ 3
each
ABC Bakery
Example
Example
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Cheese Cakes $6
each
Cookies $1
each
Brownies
and Bars
$ 2
each
Step 3 continue…
•Bargaining Power of Buyers : High
bargaining power because there are so many
bakeries providing same products at cheaper
price
•Bargaining Power of Suppliers: Bargaining
power of suppliers is high
• Rivalry among Existing Firms : Competition
in this business is very high
• Threat of Substitutes : Threat of substitutes
is high
• Threat of new entrants : Potential for new
entrants is high

8. STEP 4
BAKERY MANAGEMENT
Include your expertise and
qualifications and the details
about how you will manage
your bakery. Who all are your
team members? How will you
manage as a team what roles
will they be performing?
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9. STEP 5
MARKETING PLAN FOR BAKERY
What will you do to get your customers to come to your bakery? Write a Marketing
Plan for that first. A Marketing Plan should contain details about your products,
distribution, pricing, promotion, for example, outline your pricing strategy, what all
products you will sell, what will be prices that you will charge for each category of
product.
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10. PRIVATE DOCUMENT
Write Strategies for your Bakery Business.
Some of the examples are:
 High quality Bakery Products will be provided
to potential customers
 During initial years of business all bakery
products will be provided at lower prices in
comparison to market price
 Discounts and offers on festive seasons
 Free home delivery service
 Discount on bulk orders.
Step 5 continue…

11. Include SWOT(Strength, Weakness, Opportunitiy and Threat) analysis
Strengths Weaknesses
Opportunities Threats
Team of skilled expertise
Systematic work
Note : Here, include your Bakery
internal Strengths
Limited services
Low marketing budget
Note : Here, include your Bakery
internal Weaknesses
High potential target market
High number of opportunities to expand
business with new services
Note : Here ,include your Bakery external
opportunities
High competition in the market
Competitors provide same services at
low prices
Note : Here ,include your Bakery external
threats
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Step 5 continue…

12. EXPANSION PLAN
Write details about the expansion of Bakery business, which should
include details about :
 At what location you will expand your business ?
 Who will be your competitors in the target locations?
 Competitive analysis between other Bakery business in your target
locations.
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Step 5 continue…

13. STEP 6
FINANCIAL PROJECTIONS
Write down your goals for sales and profits, as
well as for your operating budget. Make the
financial projections for your bakery. Outline
all your costs such as rent supplies, salaries,
raw material costs for cakes and other bakery
products, and other overheads, project your
revenue, profit and loss, breakeven analysis
etc. to complete your financial projections.
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14. Step 1
Prepare a startup table which will include information about expenses and assets
incurred by Bakery before starting up the business operations.
Step 2
Revenue and Cost is the most important part of business. Profit and loss of Bakery will
totally depend on revenue and cost. Prepare assumptions to calculate revenue and
expenses.
Step 3
Prepare projected profit and loss statement on the basis of revenue and total cost
incurred(Direct and Indirect) by Bakery .
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Step 6 continue…

15. Step 5
Step 6
Prepare a summarized report which will contain an yearly overview of profit and loss
statement, Cash flow statement, Balance sheet statement and ratios.
Step 7
Calculate BEP(Breakeven point) by preparing the breakeven analysis to know in which
year Bakery achieving BEP.
Prepare a projected balance sheet and give effect of assets and liabilities incurred by
Bakery.
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Step 4
Prepare a projected cash flow statement by breaking the analysis down to operating,
investing and financing activities.
Step 6 continue…

16. Step 9
Calculate ROI (Return on investment) to know how much amount of return, investors will
get in future.
Step 10
Prepare a business valuation to know how much return Bakery will achieve in future and
what will be the market value in future?
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Step 8
Prepare ratio analysis to evaluate various aspects Bakery operating and financial
performance such as its efficiency, liquidity, profitability and solvency.
Step 6 continue…

17. GET YOUR COPY OF PLAN TODAY!!
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